وظيفة مدير الاتصالات التسويقية لدى National Initiative Human Resource Company بمدينة الملك عبد الله الاقتصادية

About the Client:

Our client is a leading PIF-backed manufacturing organization undergoing significant growth and transformation, offering an opportunity to work within a dynamic, innovation-driven environment that contributes to Saudi Arabia's Vision 2030 objectives.

About Role:

We are seeking an experienced and strategic Marcom Manager (Brand Management & Public Relations) to lead integrated marketing, brand management, and public relations initiatives for one of the Kingdom's most prominent industrial organizations. This is an exciting opportunity to join a rapidly growing, high-profile manufacturing business supported by the Public Investment Fund (PIF) and play a key role in shaping its brand reputation, market positioning, and corporate communications strategy.

The successful candidate will be responsible for driving brand excellence, executing impactful marketing campaigns, managing corporate communications and media relations, and enhancing the organization's presence across digital, traditional, and industry platforms.

Key Responsibilities:

Brand Strategy & Governance

• Lead the development, implementation, and evolution of the company's brand strategy, positioning, and messaging framework.
• Ensure consistency of the brand's visual identity, tone of voice, and corporate narrative across all channels and touchpoints.
• Develop, maintain, and enforce corporate brand guidelines and governance standards.
• Manage and centralize brand assets including creative templates, photography, videos, and marketing collateral.
• Act as an internal brand ambassador by aligning internal stakeholders and external partners with brand standards.

Marketing Communications & Content Strategy

• Design and execute integrated 360° marketing campaigns across digital, print, events, PR, ATL, and BTL channels.
• Oversee website content strategy, SEO/SEM initiatives, and user experience optimization in collaboration with digital marketing teams.
• Develop compelling corporate content including videos, thought leadership materials, white papers, presentations, and social media assets.
• Support lead generation initiatives through strategic content and campaign execution.

Public Relations & Corporate Reputation

• Develop and execute regional PR strategies to strengthen corporate reputation and market presence.
• Build relationships with media outlets, journalists, industry influencers, and key stakeholders.
• Position senior leadership as industry thought leaders through strategic communications and media opportunities.
• Manage PR, creative, and technical agencies, ensuring delivery against KPIs and contractual commitments.
• Establish crisis communication frameworks and reputation management protocols.

Market Intelligence & Performance Analytics

• Monitor brand health, share of voice, competitor activity, and market trends.
• Define campaign KPIs and analyze marketing effectiveness, ROI, engagement, and lead generation performance.
• Provide strategic recommendations based on data insights and market intelligence.

Event & Exhibition Management

• Lead end-to-end planning and execution of trade shows, exhibitions, sponsorships, product launches, and corporate events.
• Manage event agencies, vendors, booth production, logistics, budgets, and on-site execution.
• Ensure all events align with corporate branding standards and business objectives.

Qualifications:

Education

• Bachelor's Degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
• MBA or relevant professional certifications are highly preferred.

Experience

• 5-7 years of progressive experience in Brand Management, Marketing Communications, Corporate Communications, or Public Relations.
• Demonstrated success in managing corporate brands, integrated campaigns, and PR initiatives.
• Experience leading external agencies, creative partners, and media relations activities.
• Proven experience in event management, exhibitions, sponsorship activations, and corporate communications.

What We're Looking For:

• Exceptional communication and storytelling capabilities.
• Strong strategic thinking and execution skills.
• Excellent stakeholder management and leadership abilities.
• Strong analytical mindset with a focus on performance measurement and ROI.
• High attention to detail and commitment to brand excellence.
• Ability to thrive in a fast-paced, dynamic environment.