We are actively looking for a detail-oriented SEO Merchandizer to join our E-Commerce Team.
Core Responsibilities:
- Manage and execute SEO activities to improve website visibility, traffic, and search rankings.
- Monitor website performance using Google Analytics and provide actionable insights.
- Support the organization’s transition from traditional SEO towards GEO (Generative Engine Optimization) and AI-led search optimization strategies.
- Monitor developments in AI search, conversational search engines, and Agentic Commerce trends, and identify opportunities for the business.
- Coordinate and manage tasks between SEO / Digital agencies and internal IT teams to ensure timely implementation of SEO recommendations.
- Work closely with content, marketing, and technical teams to optimize website structure, content, and performance.
- Track, analyse, and report SEO KPIs including organic traffic, rankings, conversions, and user behaviour.
- Develop dashboards, reports, and analysis using advanced Microsoft Excel skills.
- Create professional presentations and project updates using Microsoft PowerPoint.
- Prepare regular progress updates and performance presentations for management using simple, non-technical language.
- Stay updated with the latest SEO, AI search, and digital marketing best practices.
Essential Qualifications & Skills:
- 1-2 year of practical SEO experience
- Strong hands-on expertise in Google Analytics
- Good understanding of SEO fundamentals, technical SEO, and evolving GEO/AI search concepts
- Excellent command of Microsoft Excel including reporting, formulas, data analysis, and dashboards
- Strong presentation skills using Microsoft PowerPoint
- Ability to coordinate effectively between agencies, developers, and internal stakeholders
- Strong communication skills with the ability to explain technical topics in simple and clear business language for non-technical stakeholders
- Organized, accountable, and capable of managing multiple priorities