Brand Aid Marketing Solutions تعلن عن وظيفة مدير تجاري في الرياض

Department: Sales & Business Development

Industry: Marketing, Advertising & Production Agency

ROLE OVERVIEW

Lead and scale Brand Aid's commercial function in the Kingdom. The Commercial Director is a hunter and a builder - responsible for proactively generating new leads, developing key client relationships, driving revenue growth, and building a high-performance sales team. This role owns the full commercial strategy for KSA including pipeline management, business development, and P&L accountability, reporting directly to the Group CCO.

KEY RESPONSIBILITIES

Proactive Lead Generation

Hunt for new clients and business opportunities across KSA

Business Development

Build and grow a strong, structured new-client pipeline

Client Relationship Management

Own and deepen relationships with existing key accounts

Commercial Strategy

Develop and execute the full KSA sales strategy

Team Leadership & Training

Build, mentor and train the sales team on best practices

Revenue & P&L

Own targets, forecasting, upselling and budget accountability

RESPONSIBILITIES IN DETAIL

Proactive Lead Generation & Business Development:

• Proactively identify and pursue new business opportunities
• Build and maintain a robust pipeline of new target clients
• Research market trends to spot emerging opportunities and verticals
• Attend industry events, exhibitions and forums to generate leads
• Convert prospects into long-term commercial relationships

Client Relationship Management

• Serve as primary point of contact for assigned enterprise clients
• Build strong, long-term partnerships based on trust and results
• Lead client strategy meetings, presentations and reviews
• Maximize upselling and cross-selling across existing accounts
• Ensure high client retention and satisfaction at all times

Commercial Strategy & Pipeline Management

• Develop and execute quarterly and annual KSA sales plans
• Own and maintain the full sales pipeline - new and existing clients
• Ensure consistent follow-up on all active leads and prospects
• Monitor market trends, competitor activity and pricing
• Report pipeline status and forecasts directly to Group CCO

Team Leadership & Sales Training

• Recruit, onboard, and develop the KSA sales team
• Train the team on proper sales process, pitch and follow-up
• Set individual KPIs and conduct regular performance reviews
• Coach team on lead generation, BD techniques and upselling
• Foster a proactive, high-performance sales culture

REQUIRED QUALIFICATIONS

• Bachelor's degree in Business, Marketing, or related field
• 8-12 years in sales, min. 4 years in leadership roles
• Proven track record in KSA / GCC market
• Background in marketing, media, or advertising agency
• Demonstrated success in proactive lead generation & BD
• Strong Arabic & English communication skills

KEY SKILLS & COMPETENCIES

• Proactive hunter mentality - not just account management
• Exceptional communication & negotiation skills
• Client-facing professionalism & executive presence
• Pipeline management & CRM discipline
• Team leadership, coaching & talent development
• Budget, P&L & financial acumen

PREFERRED EXPERIENCE

• Experience in brand activations or marketing campaigns
• Existing network with KSA government & corporates
• Vendor & production coordination background
• Understanding of marketing KPIs & reporting
• Prior experience in multi-country group structure