وظيفة مدير CRM لدى مجموعة ريف في الرياض

CRM Manager

About Reef Group

Reef Group is one of Saudi Arabia’s leading fragrance companies, committed to delivering exceptional customer experiences through innovation, quality, and continuous growth. As we expand our presence, we are looking for a CRM Manager to lead our customer relationship strategy and strengthen customer engagement across all touchpoints.

Key Responsibilities

Develop and execute the company’s CRM strategy to drive customer acquisition, engagement, retention, and loyalty.

Design and optimize customer journeys across multiple channels, including Email, SMS, WhatsApp, Push Notifications, and Mobile App.

Build customer segmentation strategies based on behavioral and transactional data.

Plan, launch, and monitor CRM campaigns to maximize customer lifetime value.

Analyze campaign performance and customer insights, providing actionable recommendations.

Work closely with Marketing, E-commerce, Retail, Digital, and Data teams to deliver personalized customer experiences.

Manage CRM systems and marketing automation platforms.

Monitor key CRM KPIs such as retention rate, repeat purchase rate, customer lifetime value (CLV), engagement, and campaign ROI.

Ensure data quality and compliance with relevant privacy regulations.

Qualifications

Bachelor’s degree in Marketing, Business Administration, or a related field.

Minimum 5 years of experience in CRM, Customer Lifecycle Management, or Loyalty.

Experience with CRM platforms such as Salesforce, Microsoft Dynamics, Braze, HubSpot, Emarsys, or similar.

Strong analytical skills with experience using customer data to drive business decisions.

Excellent communication and stakeholder management skills.

Experience in Retail, Beauty, Luxury, FMCG, or E-commerce is highly preferred.

Why Join Reef Group?

Be part of a fast-growing Saudi brand with ambitious regional and global expansion.

Work in a dynamic and collaborative environment.

Play a key role in shaping the company’s customer experience and loyalty strategy.

Competitive salary and attractive career development opportunities.

Location: Riyadh, Saudi Arabia