فانز باس تعلن عن وظيفة أخصائي تحسين محركات البحث (SEO) في جدة

FansPass is Saudi Arabia’s leading licensed secondary ticketing marketplace for sport and entertainment across the MENA region, and the official ticketing partner of Qiddiya. When a fan searches for a match, concert, or attraction, we want FansPass to be the result they find and trust.

FansPass is looking for an SEO Specialist & Website Content Owner to own our organic search presence and every word on our website - end to end, in both Arabic and English. From writing the description for a Saudi Pro League fixture, to getting our Riyadh Season pages ranking on page 1, to building the schema that lets search engines read our events correctly, this person owns how fans discover us in search and turns that traffic into ticket sales.

You’ll report to the Head of Marketing (CEO interim) and work closely with our developer, Content Marketing Specialist, and Performance Marketing Manager. You are both the strategist and the person who produces the content - using AI tools to work at the scale our large event catalogue demands, while keeping quality, accuracy, and a natural Gulf-Arabic voice high. The ideal candidate writes compelling content in native-level Arabic and fluent English, knows technical SEO inside out, and is driven by real search data and results.

What you’ll do

·       Own SEO and all website content for FansPass end to end - the strategy and the hands-on production - across the entire site in both Arabic (Gulf dialect) and English.

·       Write, optimise, and maintain content across every page type: event, performer, venue, category, and city pages; blogs and guides; static and website pages; and the meta content (titles, descriptions, headings) across all of them.

·       Use AI tools to draft and scale content across hundreds of pages, then edit, fact-check, and refine every output - AI produces the volume; you own the quality.

·       Fact-check every event detail (dates, venues, teams, line-ups) against real inventory - accuracy is non-negotiable for a ticketing platform.

·       Make sure all Arabic reads as natural Saudi/Gulf dialect, never literal or robotic translation - rendering the brand name as “فانز باس”.

·       Build and maintain scalable, SEO-optimised templates for event, performer, venue, category, and city pages, so every page has unique, useful content that can rank.

·       Own the FansPass SEO strategy and roadmap across Arabic and English search, grounded in real search-volume data (Ahrefs, SEMrush, Google Keyword Planner, Search Console).

·       Map keywords to the right pages and set the target for every page type before writing - planning ahead of seasonal demand (Saudi Pro League, Riyadh Season, festivals, major fixtures).

·       Decide what to cover and in what order - choosing which blog topics, guides, artists, and events to write about based on real search demand and ticket-sales potential, so effort goes where it earns rankings and revenue.

·       Optimise titles, meta descriptions, headings, URL slugs, and internal linking sitewide - pushing high-demand page-2 pages onto page 1, enriching thin pages, and winning featured snippets, People Also Ask, and AI-answer visibility.

·       Own on-page visuals for SEO - select and brief imagery for blog, event, and performer pages, and optimise every image (alt text, descriptive file names, sizing and compression) for accessibility, image search, and Core Web Vitals.

·       Run technical SEO - crawlability, indexing, site speed, Core Web Vitals, canonicalisation, and site architecture - and implement structured data / schema (event, venue, breadcrumb, FAQ) so search engines read our events correctly.

·       Manage hreflang for Arabic/English and GCC markets, diagnose technical issues, write clear briefs for the developer, and verify the fixes.

·       Build domain authority through relevant, safe backlinks and partnership/PR opportunities - never bought or low-quality links that risk penalties.

·       Track rankings, organic traffic, indexing, and organic-driven ticket sales via Search Console, Analytics, and SEO tools - and report monthly against targets with honest timelines.

What you have

·       2-4+ years of hands-on SEO experience with demonstrable traffic results.

·       Native-level Arabic (Gulf/Saudi dialect) and fluent English - able to write compelling, natural content in both. This is essential, not a nice-to-have.

·       Proven content-writing ability - you produce the words, not just direct them.

·       Comfort using AI writing tools at scale while maintaining accuracy and voice.

·       Strong technical SEO knowledge - schema, hreflang, site speed, indexing.

·       Data-driven keyword research and on-page optimisation skills, with proficiency in Google Search Console, Analytics, and Ahrefs or SEMrush.

·       A systems mindset - you build scalable templates, not manual one-offs.

·       A genuine passion for live entertainment and sports is a plus. You understand the cultural weight of Sports as much as you know the setlist for the Mohammed Abdo or Abdulmajeed Abdullah tour - and you instinctively know how to show up for those moments in real time

·       Bonus points: SEO/content experience in ticketing, events, marketplace, or e-commerce; programmatic / large-catalogue SEO; familiarity with the Saudi/Gulf sport and entertainment landscape; and basic HTML/CSS literacy for diagnosing and communicating technical fixes.