وظيفة أخصائي تسويق العلامة التجارية لدى Awtad Aldar بتبوك

Company: Awtad Al Dar

Job Title: Marketing Specialist

Job Type: Full-time

Location: Tabuk (Headquarters)

About the Company:

Awtad Al Dar is a Saudi company specializing in the restaurant and café sector, currently operating the Brand of (C&B).

C&B is a specialty coffee roasting and retail company operating multiple branches and roasting facilities.

Technical Responsibilities:

1. Platform & Digital Technology Management

• Manage social media platforms using scheduling & analytics tools (Meta Business Suite, Later, Hootsuite, Buffer).
• Implement SEO strategies (On-Page, Off-Page, Technical SEO).
• Execute SEM and Google Ads campaigns (Search, Display, Performance Max) optimizing ROAS/ROI.
• Manage Media Buying across platforms (Meta Ads, TikTok Ads, Snapchat Ads, LinkedIn Ads).
• Configure Audience Targeting (Lookalike Audiences, Retargeting Pixels, Custom Audiences).

2. Analytics & Data

• Utilize Google Analytics 4 (GA4) and Google Tag Manager (GTM) for behavior tracking and conversion funnel analysis.
• Build interactive dashboards (Power BI, Tableau, Google Data Studio) for real-time KPI monitoring.
• Analyze data using Python (Pandas) or Advanced Excel (Pivot Tables, Power Query) to interpret market trends.
• Conduct A/B Testing and Multivariate Testing for campaigns and landing pages.

3. Technical Integration & Team Management

• Manage external vendors (agencies, OOH, digital partners) according to defined SLAs and measurable KPIs.
• Orchestrate internal marketing team workflow using project management tools (Asana, Trello, Jira, ClickUp).
• Coordinate with subsidiary marketing teams (AlFanjan AlMotqan, Cup & Beans Industrial Factory) via integrated systems to ensure brand consistency.
• Integrate with Accounting and Quality departments to align marketing plans with budgets and quality standards.

4. Brand Identity & Automation

• Establish and manage a unified Digital Asset Management (DAM) system for consistent brand identity.
• Automate periodic reporting using Zapier or Make (Integromat) to connect platforms.
• Track technical marketing trends (AI in advertising, Chatbots, Marketing Automation) and implement relevant solutions.

5. Advanced Strategy

• Build data-driven Content Marketing strategies supported by Keyword Research and Competitor Analysis (SEMrush, Ahrefs, Similarweb).
• Manage Online Reputation Management (ORM) using social listening tools (Brand24, Mention, Sprout Social).

Technical Requirements:

Education:

• Bachelor’s degree in marketing, MIS, Data Science, or related technical field.

Experience:

• 4-6 years in digital marketing, with at least 2 years in F&B, café, or hospitality.

Mandatory Technical Skills:

• Professional certification in GA4, Google Ads, or Meta Blueprint.
• Proficiency in competitor analysis tools: SEMrush, Ahrefs, or Similarweb.
• Experience managing Media Buying campaigns.
• Advanced Excel (Power Query, Pivot Tables) or Python/Pandas for data analysis.
• Experience with social media scheduling and analytics platforms.
• Working knowledge of Google Tag Manager for event tracking.
• Ability to analyze Server-Side Tracking reports and First-Party Data.
• Experience managing remote teams via Slack, Teams, Asana.

Preferred Skills:

• Knowledge of Marketing Automation Platforms (HubSpot, ActiveCampaign, Mailchimp).
• Experience with CRM systems and marketing integration.
• Basic HTML/CSS for landing page modifications.

What We Offer:

• Competitive salary + KPIs.
• Data-driven and technology-focused work environment.
• Company-sponsored training and professional certifications.
• Health insurance.

How to Apply:

Please send your CV with a Portfolio link showcasing previous campaigns and analytics tools used.

Subject line:

"Marketing Specialist - Awtad Al Dar"

📧 recruitment@c-b.sa