شركة AVALON Pharma تعلن عن وظيفة مدير تسويق في الرياض

Job Purpose:

Develop and execute marketing strategies that drive brand growth, market share, sales performance, and profitability across the pharmaceutical portfolio. Lead brand planning, product launches, promotional activities, market analysis, and cross-functional collaboration to achieve business objectives while ensuring compliance with local regulations and company policies.

Key Responsibilities

Strategic Marketing & Brand Management

• Develop annual brand strategies and marketing plans aligned with company objectives.
• Manage the full product lifecycle, including product launches, growth, maturity, and portfolio optimization.
• Analyze market trends, competitive activities, customer insights, and healthcare dynamics to identify growth opportunities.
• Define brand positioning, value propositions, and communication strategies.

Product Launches & Portfolio Development

• Lead new product launch planning and execution.
• Develop forecasts, business cases, and launch readiness plans.
• Identify opportunities for line extensions, new indications, and portfolio expansion.

Commercial Performance Management

• Monitor sales performance, market share, and profitability against targets.
• Track KPIs and recommend corrective actions to maximize business results.
• Develop demand forecasts and manage marketing budgets effectively.

Promotional & Digital Marketing

• Design and implement integrated marketing campaigns across digital and traditional channels.
• Develop promotional materials and campaigns targeting healthcare professionals, pharmacists, and consumers where applicable.
• Manage relationships with agencies, media partners, influencers, and vendors.
• Drive omnichannel engagement strategies and digital transformation initiatives.

Market Research & Insights

• Conduct market analysis and customer research to understand prescribing behavior and patient needs.
• Utilize IQVIA, pharmacy sell-out data, market audits, and internal analytics to support strategic decisions.
• Translate insights into actionable marketing initiatives.

Cross-Functional Collaboration

• Work closely with Sales, Medical Affairs, Regulatory Affairs, and Business Development teams.
• Support field force effectiveness through training, sales tools, and promotional programs.
• Coordinate with key external stakeholders, including distributors and pharmacy chains.

Budget & Financial Management

• Develop and manage annual marketing budgets.
• Monitor ROI of marketing investments and promotional activities.
• Ensure efficient allocation of resources to maximize business impact.

Compliance & Governance

• Ensure all marketing activities comply with local health authority regulations and company policies.
• Review promotional materials for regulatory and ethical compliance.
• Maintain adherence to industry codes and standards.

Qualifications

• 5+ years of experience in pharmaceutical marketing
• Proven track record in product launches and brand growth.