وظيفة أخصائي مبيعات القهوة الخضراء لدى WOODS Specialty Cafe & Roastery في الخبر

Job Title: Green Coffee Sales Specialist

About WOODS

WOODS Specialty Coffee & Roastery is a growing specialty coffee company in Saudi Arabia, focused on quality, consistency, and building strong relationships across the coffee value chain.

We are looking for a motivated and knowledgeable Green Coffee Sales Specialist to grow our green coffee sales channel and build long-term relationships with roasters, cafés, distributors, and coffee businesses.

Role Objective

The main objective of this role is to develop and grow green coffee sales by identifying new B2B customers, managing existing accounts, understanding customer needs, and offering suitable green coffee solutions based on quality, origin, process, price, and availability.

Key Responsibilities

Sales & Business Development

• Identify and approach potential green coffee buyers, including roasteries, cafés, distributors, and wholesale customers.
• Build and manage a strong pipeline of B2B green coffee opportunities.
• Present green coffee offerings clearly, including origin, variety, process, cup profile, score, availability, and pricing.
• Convert leads into active customers and maintain long-term commercial relationships.
• Negotiate pricing, payment terms, delivery schedules, and contract details.
• Achieve monthly and quarterly sales targets.

Customer Relationship Management

• Understand each customer’s roasting needs, quality expectations, volume requirements, and target price range.
• Recommend suitable green coffee lots based on customer requirements.
• Follow up with customers after samples, cupping sessions, quotations, and deliveries.
• Maintain professional communication and accurate records of all sales activities.
• Handle customer concerns and coordinate internally to solve issues quickly.

Coffee Knowledge & Product Support

• Understand green coffee basics, including origins, processing methods, grading, moisture, density, screen size, defects, and cup profiles.
• Support customers with basic technical information related to green coffee selection.
• Coordinate cupping sessions and sample evaluations with the quality and roasting teams.
• Stay updated on coffee market trends, customer preferences, and competitor offerings.

Operations Coordination

• Coordinate with warehouse, logistics, quality control, roasting, and finance teams to ensure smooth order fulfillment.
• Monitor stock availability and communicate accurate information to customers.
• Ensure all customer orders, quotations, invoices, and delivery details are properly followed up.
• Provide regular sales reports, pipeline updates, and market feedback to management.

Requirements

• Previous experience in B2B sales, preferably in coffee, food & beverage, trading, or specialty products.
• Strong understanding of specialty coffee and green coffee is highly preferred.
• Ability to communicate confidently with roasters, business owners, and purchasing teams.
• Good negotiation, follow-up, and relationship-building skills.
• Strong commercial mindset with the ability to achieve sales targets.
• Organized, proactive, and able to manage multiple customers and opportunities.
• Good command of English and Arabic is preferred.
• Experience with CRM systems, sales tracking tools, or Excel is a plus.

Preferred Qualifications

• Experience selling green coffee, roasted coffee, or F&B wholesale products.
• Knowledge of coffee origins, processing methods, cupping, and quality evaluation.
• Existing network within the Saudi specialty coffee market.
• Ability to conduct or support customer cupping sessions.

Key Performance Indicators

• Monthly green coffee sales revenue.
• Number of new active B2B customers.
• Customer retention and repeat orders.
• Sales pipeline value and conversion rate.
• Gross margin performance.
• Customer satisfaction and follow-up quality.
• Accuracy of sales forecasts and reports.

Who We Are Looking For

We are looking for someone who is commercially driven, understands coffee quality, and can build trust with serious coffee buyers. This role is ideal for a person who enjoys sales, understands the specialty coffee market, and can turn green coffee knowledge into real business growth.