وظيفة أخصائي تسويق عام لدى Alan في السعودية
Marketing Generalist - Saudi Arabia 🇸🇦
🏢 Alan
تفاصيل الوظيفة
Alan تبحث عن أخصائي تسويق عام (Marketing Generalist) للعمل في السعودية. ستكون أول متخصص تسويق للشركة في المملكة، وتعمل جنبًا إلى جنب مع المدير العام السعودي لبناء استراتيجية التسويق وتنفيذها محلياً، وتحويل الأصول العالمية للشركة إلى قصص محلية مؤثرة.
المهام والمسؤوليات
- العمل مع المدير العام السعودي لوضع خطط الذهاب إلى السوق السنوية والفصلية والشهرية وتنفيذ التجارب بنفسك (دور عملي يجمع بين التفكير والتنفيذ).
- تحديد الأولويات بدقة: بناء الوعي بالعلامة التجارية قبل التركيز على قنوات الجذب الواردة الناضجة، مع التعديل بناءً على الإشارات الواردة.
- امتلاك كيفية ظهور Alan في السعودية وجعلها ذات صدى ثقافي - إنشاء حملات محلية وثقافية ملائمة (باللغة العربية الأصلية، مع مراعاة المناسبات المحلية وتوقعات أصحاب العمل).
- إدارة حسابات التواصل الاجتماعي العضوي بالكامل - تحديد صوت العلامة التجارية والمحاور التحريرية، وتفعيل المنصات المناسبة للجمهور B2B وعلامة employer-brand (LinkedIn كمنصة رئيسية، بالإضافة إلى Instagram/TikTok/YouTube حسب الحاجة).
- قيادة العلاقات العامة والاتصالات للإنجازات السعودية - تنسيق الفرص الإعلامية والبيانات الصحفية لوضع صوت Alan في محادثات الصحة ومزايا الموظفين المحلية.
- بناء وصيانة موقع Alan السعودي، مع ضمان توافقه مع الرسائل المحلية وأولويات SEO/GEO.
- إنتاج المحتوى (مدونات، فيديوهات، منشورات اجتماعية) وتكييف أدلة اللعب العالمية لبناء الوعي وخلق حضور في البحث العضوي.
- توطين دليل اللعب العالمي لـ SEO/GEO وتتبع الأثر بدقة.
- دعم الأحداث من خلال الإشراف على الخدمات اللوجستية والجداول الزمنية وصفحات التسجيل والمواد، وإنشاء رسائل متابعة ونقاط اتصال رقمية بعد الأحداث، وتحويل موضوعات الأحداث إلى محتوى، ومساعدة فريق المبيعات في متابعة العملاء المناسبين، واستخدام نشاط الأحداث لبناء جماهير إعادة الاستهداف ومدخلات الحملات.
- تحويل الأحداث إلى نمو في الجذب الوارد (inbound) من خلال إنشاء تنسيقات قابلة للتكرار وضمان امتداد أثرها خارج الغرفة.
الشروط والمتطلبات
- 3-6 سنوات من الخبرة في مجال النمو أو التسويق العام، ويفضل في بيئة شركة ناشئة أو سريعة النمو (startup/scaleup).
- تنوع مثبت عبر مجالات متعددة (العلامة التجارية، المحتوى/SEO، الأحداث، تسويق المنتجات).
- إجادة اللغتين العربية والإنجليزية (كتابة وتحدثاً).
- مهارات قوية في كتابة الإعلانات وسرد القصص: القدرة على كتابة نصوص مقنعة بالعربية والإنجليزية.
- خبرة عملية مع منصات الإعلانات المدفوعة (Google Ads و/أو LinkedIn Ads).
- ارتياح مع البيانات: القدرة على إعداد التتبع الأساسي، قراءة لوحات البيانات، والتكرار بناءً على الأداء.
- عقلية ريادية: مبادرة ذاتية لا تحتاج إلى فريق كبير لتحقيق الأمور.
المهارات المطلوبة
- خبرة في B2B SaaS، healthtech، insurtech أو HR tech (ميزة إضافية).
- دراية بمشهد الأعمال السعودي أو الخليجي وملفات المشترين في مجال الموارد البشرية (ميزة إضافية).
- خبرة مع أدوات SEO (Semrush، Ahrefs، Search Console) (ميزة إضافية).
- خبرة مع CRM ومنصات أتمتة التسويق (ميزة إضافية).
- عمل سابق كأول موظف تسويق أو من أوائل الموظفين في شركة (ميزة إضافية).
- مستوى وظيفي مستهدف: C1-D على سلم Alan الداخلي.
المزايا
- راتب تنافسي.
- أسهم ذات معنى (Equity) تشارك في بناء الشركة.
- فريق عالمي المستوى للاستناد إليه: دعم كامل من فرق Alan الدولية في المبيعات والمنتجات والعمليات.
- تغطية صحية من Alan.
- الأدوات اللازمة لأداء أفضل عمل: MacBook، أفضل البرمجيات، وبيئة مصممة للتركيز.
- ملكية حقيقية وتأثير: أنت لست ترساً في آلة، بل أنت الآلة.
عرض النص الأصلي للإعلان
Health can’t wait.
Not for symptoms to get worse. Not for a six‑month appointment. Not for a system to catch up. But that’s exactly how healthcare works today. You wait, until you can’t.
Alan exists to end the wait.
Health is a universal right, and we believe this right can only become real when it’s coupled with prevention. We need to stop treating health as something we repair and start treating it as something we build, every day. It’s not solely a question of willpower. It’s the healthcare system itself that needs to work for everyone, in a sustainable way.
So we are building the new standard in prevention insurance. Alan is the first company that integrates insurance, prevention, and care into a single, acclaimed user experience.
We are on an incredible journey to build a global leading company, with a unique culture. We already partner with 40K+ companies of all sizes, serving more than 1M+ members, and have reached €800M+ in ARR.
Prevention as the new norm. That's what we're building with our team of 800+ people. If it speaks to you: we're hiring across France, Spain, Belgium, and Canada. And beyond.
⭐ Your mission
We are building Alan in Saudi Arabia, and you will be the person who makes us known, trusted, and chosen.
As Alan's first marketing hire in Saudi, you will sit at the intersection of strategy and execution, working hand-in-hand with the Saudi GM. You won't wait for a playbook to be handed to you, you'll help write it, then execute it yourself. You'll be the one who turns Alan's global assets into locally resonant stories, generates the first pipeline signals, and builds the brand that makes the best companies in Riyadh want to be Alan customers.
Your missions will include:
Strategy & Execution (in one role)
You'll own how Alan shows up in Saudi and make it culturally resonant - this is what will actually make Alan cut through.
Content & SEO/GEO
Build repeatable event formats and make sure their impact extends beyond the room. You will support events by:
👀 Who we are looking for
Must-haves
⭐ What we offer
Not for symptoms to get worse. Not for a six‑month appointment. Not for a system to catch up. But that’s exactly how healthcare works today. You wait, until you can’t.
Alan exists to end the wait.
Health is a universal right, and we believe this right can only become real when it’s coupled with prevention. We need to stop treating health as something we repair and start treating it as something we build, every day. It’s not solely a question of willpower. It’s the healthcare system itself that needs to work for everyone, in a sustainable way.
So we are building the new standard in prevention insurance. Alan is the first company that integrates insurance, prevention, and care into a single, acclaimed user experience.
We are on an incredible journey to build a global leading company, with a unique culture. We already partner with 40K+ companies of all sizes, serving more than 1M+ members, and have reached €800M+ in ARR.
Prevention as the new norm. That's what we're building with our team of 800+ people. If it speaks to you: we're hiring across France, Spain, Belgium, and Canada. And beyond.
⭐ Your mission
We are building Alan in Saudi Arabia, and you will be the person who makes us known, trusted, and chosen.
As Alan's first marketing hire in Saudi, you will sit at the intersection of strategy and execution, working hand-in-hand with the Saudi GM. You won't wait for a playbook to be handed to you, you'll help write it, then execute it yourself. You'll be the one who turns Alan's global assets into locally resonant stories, generates the first pipeline signals, and builds the brand that makes the best companies in Riyadh want to be Alan customers.
Your missions will include:
Strategy & Execution (in one role)
- Work directly with the Saudi GM to build annual, quarterly & monthly go-to-market plans and execute the experiments yourself. This is a hands-on role - you own both the thinking and the doing.
- Prioritise ruthlessly: in a market where Alan is not yet known, you'll sequence brand and awareness ahead of a mature inbound machine, and adjust as signals come in.
You'll own how Alan shows up in Saudi and make it culturally resonant - this is what will actually make Alan cut through.
- Establish Alan as a top-of-mind, trusted brand in Saudi, adapting Alan's global brand initiatives into locally and culturally relevant campaigns (Arabic-native, attuned to local moments and employer expectations).
- Own organic social end-to-end - define Alan Saudi's social voice and editorial pillars, and activate the right platforms for a B2B and employer-brand audience (LinkedIn as anchor, plus Instagram/TikTok/YouTube as they fit), consistent with global frameworks but locally led.
- Lead PR and comms for Saudi milestones - coordinate media opportunities and press releases to position Alan's voice in local health and employee-benefits conversations.
- Bring strong copywriting and storytelling instincts - every word you write should earn its place.
Content & SEO/GEO
- Build and maintain Alan's Saudi website presence, ensuring it reflects local messaging and SEO/GEO priorities.
- Produce and prioritise content (blogs, videos, social posts, adapting global playbooks) that builds awareness and creates organic search presence.
- Localise Alan's global SEO/GEO playbook and rigorously track impact.
Build repeatable event formats and make sure their impact extends beyond the room. You will support events by:
- Supporting event logistics, timelines, registration pages, and materials
- Creating follow-up emails and digital touchpoints after events
- Turning event themes and conversations into content
- Helping Sales follow up with the right people
- Using event activity to create retargeting audiences, campaign inputs, and reusable content
👀 Who we are looking for
- You are a genuine swiss knife. You are equally comfortable writing a press release, building a landing page, and hosting a breakfast event for HR leaders. You don't wait for specialists: your role spans across brand, growth, and product marketing. You spot and fill the gap yourself.
- You go local first. You understand that global assets are a starting point, not a finish line. You naturally translate messages, visuals, and events into what resonates in the Saudi market.
- You are data-driven, not opinion-driven. You define success metrics before you start. You know the difference between vanity metrics and the ones that actually move the pipeline.
- You build to last. When you build something, you document it so it scales. You think in systems and playbooks, not one-offs.
- You thrive in 0-to-1. The absence of a fully-built machine energises you rather than frustrates you. Ambiguity is something you resolve, not something you escalate.
- You are a natural collaborator. You work closely with Sales, feed them what they need, and you're comfortable spending time in customer conversations to test your narratives and positiong live.
Must-haves
- 3-6 years of experience in growth or generalist marketing, ideally in a startup or scaleup environment
- Demonstrated versatility across multiple mission areas (brand, content/SEO, events, product marketing)
- Fluent in Arabic and English (written and spoken).
- Strong copywriting and storytelling skills: can write compelling copy in both Arabic and English
- Hands-on experience with paid platforms (Google Ads and/or LinkedIn Ads)
- Comfort with data: can set up basic tracking, read dashboards, and iterate based on performance
- Entrepreneurial mindset: a self-starter who doesn't need a 50-person team to make things happen
- Experience in B2B SaaS, healthtech, insurtech or HR tech
- Familiarity with the Saudi or GCC business landscape and HR buyer profiles
- Experience with SEO tools (Semrush, Ahrefs, Search Console)
- Experience with CRM and marketing automation platforms
- Has worked as a first or early marketing hire before
⭐ What we offer
- Competitive salary: we believe in paying well and trusting people to do great work
- Meaningful equity: you are building this from scratch, and you should share in what you create
- A world-class team to lean on: you won't be alone. You'll have the full support of Alan's international sales, product, and operations teams
- Alan's health coverage (of course 😊)
- The tools to do your best work: MacBook, the best software, and an environment built for focus
- Real ownership and impact: you are not a cog in a machine. You are the machine.
المصدر: LinkedIn - أُضيفت للموقع في 7 يوليو 2026