وظيفة أخصائي تسويق منتجات لدى ليبارا في الرياض

About Lebara Mobile KSA

Labara Mobile KSA is a leading telecommunications company and a multi-award-winning virtual network operator (MVNO) providing high-quality mobile services across the Kingdom. We operate in the telecom industry, focused on transforming the sector by delivering affordable, reliable, and customer-centric products that help people stay connected with their loved ones worldwide.

Job Objectives:

To contribute to the organization’s growth objectives by independently developing and executing market-driven products, services, and marketing initiatives. The role leverages customer and market insights to drive product innovation, ensure effective cross-functional execution, monitor performance outcomes, and ensure compliance with regulatory and corporate standards.

Key Duties & Responsibilities

• Own and manage products from concept to launch, ensuring successful delivery and ongoing optimization.
• Independently plan, develop, and execute the launch of marketing products, services, and campaigns to achieve business objectives and drive revenue growth.
• Monitor and evaluate product and campaign performance, analyze results, and provide actionable recommendations to improve acquisition, retention, and revenue growth.
• Support continuous improvement initiatives and contribute to the optimization of marketing processes and performance.
• Lead product launches by coordinating with Marketing, Sales, Customer Care, IT, and external partners to ensure successful execution.
• Manage coordination with internal and external stakeholders to ensure successful implementation, testing, approvals, and launch of products, services, and initiatives.
• Lead or actively contribute to product development activities, including defining target segments, pricing strategies, value propositions, and go-to-market strategies.
• Support go-to-market strategies to maximize product adoption and revenue impact.
• Conduct in-depth market research, customer segmentation, and competitor analysis to identify business opportunities, customer needs, and emerging market trends.
• Analyze customer needs, market trends, and competitor offerings to identify opportunities and enhance product competitiveness.
• Prepare and present periodic reports on market intelligence, competitor analysis, customer insights, and product performance to support decision-making.
• Develop and maintain Marketing Product Specifications (MPS).
• Collaborate with technical and business teams to ensure successful implementation and launch.
• Translate business requirements into clear product specifications and actionable roadmaps.
• Ensure full compliance with applicable regulations, internal policies, and corporate governance requirements.
• Support governance processes throughout product lifecycle and launch activities.
• Collaborate closely with cross-functional teams to ensure alignment on product vision, priorities, and delivery timelines.
• Communicate effectively with stakeholders at all levels to ensure smooth execution of product initiatives.

Minimum Job Qualifications Requirement

• Bachelor’s degree in business, Marketing, IT, Engineering, or a related field.
• Fluency in English & Arabic.

Minimum Work Experience:

• 2-3 years of experience in Marketing, and any related Marketing roles.

Labara Benefits

• Competitive salary package
• Health insurance for employees and eligible dependents (VIP / as per company policy)
• Health club membership (as per company policy)
• Monthly mobile credit allowance
• Inclusive and collaborative work environment.