وظيفة مدير مبيعات لدى Tahaluf في الرياض
🏢 Tahaluf
Tahaluf تعلن عن وظيفة رئيس تسويق الفعاليات في الرياض
Head of Event Marketing
🏢 Tahaluf
تفاصيل الوظيفة
تعلن شركة تحالف (Tahaluf)، أكبر منظم للفعاليات المباشرة وعند الطلب في قطاع B2B في المملكة العربية السعودية، عن توفر وظيفة رئيس تسويق الفعاليات (Head of Event Marketing) في الرياض.
المهام والمسؤوليات
- توصية بهياكل الفرق وحلول التسليم بناءً على المتطلبات.
- إدارة المديرين التسويقيين والمتخصصين العاملين عبر مجموعة من الفعاليات.
- العمل مع مدير التسويق للمحفظة لضمان الهيكل الصحيح والتخصصات ومستوى الموارد لتحقيق مؤشرات الأداء المتفق عليها.
- تقديم التوجيه والملاحظات والإلهام للتقارير المباشرة.
- الدفع نحو اعتماد وتحسين حلول تقنية التسويق والتسويق الرقمي بشكل أوسع.
- العمل مع التقارير المباشرة لضمان نجاح تسليم الحملات التسويقية وفقاً لمؤشرات الأداء المتفق عليها واستراتيجية الفعالية والقسم.
- العمل مع التقارير المباشرة لتطوير المهارات والكفاءات وضمان وجود خطة تطوير واضحة.
- ضمان أن يكون التقارير المباشرة مدراء أكفاء ولديهم المهارات والتدريب اللازمين لإدارة أعضاء الفريق المبتدئين أو المتخصصين.
- ضمان اعتماد وتحسين حلول تقنية التسويق، وتحديد احتياجات التدريب، وضمان الكفاءة التقنية للتقارير المباشرة.
- عكس ثقافة الأداء العالي لفريق التسويق.
- مراقبة أداء الحملات عبر الإشراف على إنتاج تقارير ذات صلة وفي الوقت المناسب، والتوصية بتغييرات في تنفيذ الحملة بناءً على رؤى البيانات.
- مشاركة الرؤى ذات الصلة مع فرق المبيعات والفعاليات والإدارة العليا لدفع الإيرادات أو متابعة الفرص الجديدة.
- تحليل والإبلاغ عن الاتجاهات بمرور الوقت واستخدام هذه الرؤى لبناء حملات أكثر فعالية.
- ضمان جمع البيانات ذات الصلة وفي الوقت المناسب (استبيانات الموقع، استبيانات ما بعد العرض، نماذج التسجيل، أبحاث الصناعة، إلخ).
- العمل مع الفرق الداخلية لضمان الالتزام بسياسات حوكمة البيانات وإدارة البيانات.
- ضمان تسليم ودقة التقارير المتفق عليها مسبقاً أثناء الحملة وبعدها لمراقبة فعالية القناة وعائد الاستثمار.
- استخدام لوحات تحليلات الحملات الموصى بها لمراقبة الأداء.
- بناء ثقافة الاختبار واتخاذ القرارات المبنية على المقاييس داخل الفرق.
- مشاركة دراسات الحالة مع المسوقين داخل الفريق والقسم وInforma Markets.
- العمل مع مديري التسويق والفريق الأوسع لتخطيط حملات تسويق المنتجات لتحقيق الأهداف الاستراتيجية - للمعارض والفعاليات الافتراضية/الهجينة.
- مراقبة خطط التنفيذ التشغيلية وضمان الالتزام بالمواعيد النهائية (بما في ذلك مخططات Gantt، جداول الزمن والإجراءات، تقويمات المحتوى، متتبعات الميزانية).
- مراقبة التفاعل مع وسائل الإعلام المستهدفة والجمعيات والشركاء الصناعيين والمؤثرين على وسائل التواصل الاجتماعي ومساعدة الفريق في تحديد كيفية توافقهم مع الحملة المتكاملة.
- مساعدة مديري التسويق في تطوير ميزانيات التسويق وفقاً للخطط وضمان تحديث متتبعات الميزانية.
- التوصية بالموردين الخارجيين وضمان الالتزام بالشروط التعاقدية والتسليم.
- العمل مع الفرق الداخلية والوكالات الخارجية لتقديم التسويق الرقمي ووسائل التواصل الاجتماعي والعلاقات العامة وفقاً لخطط التسويق لتحقيق مؤشرات الأداء المتفق عليها.
- ضمان تحسين الإنفاق عبر قنوات التسويق.
- الموافقة على متطلبات الوسائط المدفوعة وتوجيه التفاوض على شراء الوسائط (إما مباشرة أو من خلال وكالة).
- التوصية باستراتيجية الموقع الإلكتروني لتعظيم الزيارات ذات الصلة والتحويل.
- مع مديري التسويق، تحديد الجمهور المستهدف والقطاعات الرئيسية داخله.
- توجيه الفريق في تطوير الشخصيات وعروض القيمة والرسائل لكل قطاع رئيسي.
- ضمان إرسال اتصالات ذات صلة وفي الوقت المناسب عبر مزيج كامل من القنوات وتحسين الفريق لفعالية هذه القنوات.
- مراقبة والتوصية بتعديلات على نشاط التسويق الرقمي بناءً على مقاييس الأداء.
- المساهمة في تقويم المحتوى لضمان التسليم عبر القنوات الأكثر صلة (التسويق عبر البريد الإلكتروني، وسائل التواصل الاجتماعي، التسويق الرقمي، البريد المباشر، إلخ).
- المساهمة في خطة العلاقات العامة (داخلياً أو خارجياً) والتنسيق مع مدير/مدير الفعالية.
- بناء علاقات مع الشركاء ذوي الأهمية الاستراتيجية وإدارتهم لضمان أقصى تعرض بأقل تكلفة لميزانية العرض.
- ضمان صيانة قنوات وسائل التواصل الاجتماعي النشطة بما يتوافق مع توقعات السوق، ومراقبة التفاعل وتعظيم التحويل.
- الإشراف على تصميم وإنتاج جميع المواد التسويقية المحددة ضمن خطة التسويق.
- ضمان مراجعة جميع المواد التسويقية والتسويق عبر البريد الإلكتروني ومحتوى الموقع الإلكتروني والتسويق الرقمي بدقة، والالتزام بإرشادات العلامة التجارية ومعايير Informa المتفق عليها.
الشروط والمتطلبات
- خبرة في تسويق الفعاليات (Events Marketing expert).
- خبرة في قيادة الفرق (people lead).
عرض النص الأصلي للإعلان
Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).
Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.
Be part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.
Join our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.
Job Description
As our Head of Event Marketing, you will report to the Portfolio Marketing Director and will manage a diverse team based in Riyadh. We're looking for a highly motivated, dynamic marketing leader with a track record of commercial collaboration to develop products and positioning reflective of customer demand.
Key Responsibilities
LEADERSHIP
What you will bring
We're looking for an Events Marketing expert!
The right person will be an experienced events marketer and people leader from a strong exhibitions background, excited to lead our fantastic team through this next stage of growth.
You'll be a skilled marketing strategist, educated to degree level, who can drive creativity and enthusiasm in others and will enjoy managing a diverse team of managers, marketing executives and specialist functions.
You'll be analytical and data-oriented, with a history of testing and optimisation, and you bring creative flair and exceptional attention to detail.
You'll bring extensive experience in digital marketing and marketing technology and be accustomed to delivering in a fast-paced, dynamic environment.
You'll also be extremely adaptable, accustomed to working with diverse market dynamics, and able to guide marketers and steer campaign strategy accordingly.
You'll have exceptional organizational skills with a track record of ensuring teams meet deadlines consistently.
You'll have Strong follow-up capabilities and ability to move initiatives forward decisively.
You'll demonstrate high standards in all aspects of marketing delivery.
You'll combine tactical execution skills with strategic thinking.
Skills & Qualities
What you will get
Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.
Be part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.
Join our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.
Job Description
As our Head of Event Marketing, you will report to the Portfolio Marketing Director and will manage a diverse team based in Riyadh. We're looking for a highly motivated, dynamic marketing leader with a track record of commercial collaboration to develop products and positioning reflective of customer demand.
Key Responsibilities
LEADERSHIP
- Recommend team structures and delivery solutions based on requirements.
- Line manage senior marketers and specialists working across a range of events.
- Work with Portfolio Marketing Director to ensure the right structure, specialisms and level of resources to meet agreed KPI’s.
- Provide guidance, feedback and inspiration to line reports.
- Champion the adoption and optimisation of marketing technology solutions and digital marketing more broadly.
- Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy.
- Work with line reports to develop skills and competencies and ensure they have a clear development roadmap.
- Ensure line reports are competent managers and have the skills and training required to manage junior team members or specialists.
- Ensure adoption and optimisation of marketing technology solutions, identify training needs and ensure line reports are technically proficient.
- Reflect the high-performance culture of the marketing team.
- Monitor campaign performance by supervising the production of relevant and timely reports. Recommend changes to campaign execution based on data insights.
- Share relevant insights with sales, event team and senior management to drive revenues or pursue new opportunities.
- Analyse and report trends over time and use these insights to build more effective campaigns.
- Ensure relevant and timely data is captured (onsite & post show surveys, registration forms, industry research etc).
- Work with internal teams to ensure data governance and data management policies are adhered to.
- Ensure delivery and accuracy of pre-agreed reports during and post campaign to monitor channel effectiveness and ROI.
- Use recommended campaign analytics dashboards to monitor performance.
- Build a culture of testing and metrics-driven decision-making in the teams.
- Share case studies with marketers within the team, division and Informa Markets.
- Work with marketing managers/wider team to plan product marketing campaigns to meet strategic objectives - for exhibitions and virtual/hybrid events.
- Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers).
- Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign.
- Assist marketing managers with the development of marketing budgets in line with plans and ensure budget trackers are kept up to date.
- Recommend external suppliers and ensure adherence to contractual terms and delivery.
- Work with internal teams and external agencies to deliver digital marketing, social media and PR in line with marketing plans to hit agreed KPI's.
- Ensure optimisation of spend across marketing channels.
- Agree paid media requirements and guide the negotiation of media buying (either directly or through an agency).
- Recommend website strategy to maximise relevant traffic and conversion.
- Together with the marketing managers identify target universe and key segments within target universe.
- Guide the team in developing personas, value propositions and messaging for each of the key segments.
- Ensure that timely, relevant communications are sent through full mix of channels and that the team are optimising the effectiveness of these channels.
- Monitor and recommend adjustments to the digital marketing activity based on performance metrics.
- Input into the Content Calendar to ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc).
- Input into the PR plan (internal or external) and liaise with the event manager/event director.
- Establish relationships with and manage strategically important partners to ensure maximum exposure at lowest cost to show budget.
- Ensure the maintenance of active social media channels in line with market expectations, monitor engagement and maximise conversion.
- Oversee the design and production of all marketing collateral to be determined within the marketing plan.
- Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standards.
- Working alongside commercial leads to develop value propositions and go-to-market strategy.
- Ongoing customer insight and engagement strategies.
- Overseeing delivery of marketing campaigns in line with business objectives.
- Adherence to timelines and budgets.
- Marketing KPI report.
- To manage a cross-functional marketing team which includes marketers from all backgrounds with a diverse range of skills and training.
- To design and deliver campaigns for specific projects as and where required.
- To act as a change management ambassador, demonstrating a positive and constructive attitude towards challenges and change.
- Delivery of ticket revenue goals, and marketing ROI on substantial budget.
What you will bring
We're looking for an Events Marketing expert!
The right person will be an experienced events marketer and people leader from a strong exhibitions background, excited to lead our fantastic team through this next stage of growth.
You'll be a skilled marketing strategist, educated to degree level, who can drive creativity and enthusiasm in others and will enjoy managing a diverse team of managers, marketing executives and specialist functions.
You'll be analytical and data-oriented, with a history of testing and optimisation, and you bring creative flair and exceptional attention to detail.
You'll bring extensive experience in digital marketing and marketing technology and be accustomed to delivering in a fast-paced, dynamic environment.
You'll also be extremely adaptable, accustomed to working with diverse market dynamics, and able to guide marketers and steer campaign strategy accordingly.
You'll have exceptional organizational skills with a track record of ensuring teams meet deadlines consistently.
You'll have Strong follow-up capabilities and ability to move initiatives forward decisively.
You'll demonstrate high standards in all aspects of marketing delivery.
You'll combine tactical execution skills with strategic thinking.
Skills & Qualities
- Self-starter with a proactive nature and the ability to work autonomously.
- Highly collaborative.
- Thrives on constant change.
- Excellent quantitative skills.
- Strong analytical and presentation skills.
- Good attention to detail and accuracy.
- Excellent communication skills across all levels.
- Proven ability to manage significant marketing budgets (multi-million dollar experience preferred)".
What you will get
- Competitive bonus
- BUPA Medical Insurance for you and your family
- Annual leave - 28 days
- Remote working on Sundays
- Working anywhere - 8 weeks every year
- Residency visa including yearly dependent fees
- School fees contribution, 40,000 SAR per child per year (up to a max of three children)
- Individual annual flight allowance for expats
- Paid flight to Riyadh - for you and your family (up to a max of three children)
- 60 days of accommodation or a suitable serviced apartment from your arrival date, or a one-off payment of SAR 5,000
- Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs
- Individual paid flight home and an end-of-service gratuity payment when leaving the company*
- Paid flight to Riyadh - individual and family (up to a max of three children)
- 30 days accommodation or a suitable serviced apartment from your arrival date, or a one-off payment of SAR 5,000
- Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs
- If eligible
المصدر: LinkedIn - أُضيفت للموقع في 9 يوليو 2026