Imploy تعلن عن وظيفة مسؤول تسويق في الرياض

Senior Marketing Executive (Fully Remote - Riyadh, Saudi Arabia)

Role Overview

We are seeking an AI-first Senior Marketing Executive to lead the planning, execution, automation, and optimization of our marketing function using modern AI tools and data-driven strategies.

The ideal candidate combines strategic marketing expertise with hands-on execution across content marketing, branding, SEO, paid media, social media, email marketing, lead generation, analytics, and marketing automation.

This role is expected to leverage artificial intelligence to increase productivity, improve decision-making, reduce costs, and accelerate business growth.

Key Responsibilities

Marketing Strategy

• Develop and execute the company's marketing strategy aligned with business objectives.
• Define target audiences, buyer personas, and ideal customer profiles.
• Build annual, quarterly, and campaign marketing plans.
• Develop product positioning and messaging.

AI-Powered Content Marketing

• Create blogs, case studies, whitepapers, landing pages, and website content using AI tools.
• Produce engaging content for LinkedIn, X, Facebook, Instagram, and YouTube.
• Develop marketing copy, email campaigns, and newsletters.
• Maintain and manage the content calendar.

SEO & Organic Growth

• Conduct AI-assisted keyword research.
• Optimize website content and technical SEO.
• Improve organic search rankings.
• Monitor competitor SEO strategies and identify opportunities.

Social Media Management

• Develop and execute social media strategies.
• Schedule and automate content publishing.
• Monitor audience engagement and community interactions.
• Analyze audience insights and campaign performance.

Performance Marketing

• Plan, execute, and optimize campaigns across Google Ads, LinkedIn Ads, and Meta Ads.
• Improve campaign ROI through continuous optimization.
• Conduct A/B testing to maximize performance.

Marketing Automation

• Build automated customer journeys and workflows.
• Create email nurture campaigns and lead-scoring models.
• Integrate CRM and marketing automation platforms.
• Optimize campaign automation for efficiency and scalability.

Lead Generation

• Generate qualified B2B and B2C leads.
• Develop outbound prospecting campaigns.
• Build inbound lead generation funnels.
• Optimize landing pages and improve conversion rates.

Analytics & Reporting

• Build marketing dashboards and KPI reports.
• Track campaign performance and customer behavior.
• Present insights and recommendations to leadership.
• Support data-driven marketing decisions.

Brand Management

• Maintain and strengthen brand identity.
• Ensure consistency across all marketing channels.
• Develop brand guidelines and monitor brand reputation.

Product Marketing

• Support product launches and go-to-market (GTM) strategies.
• Create sales enablement materials.
• Conduct market and competitive analysis.

Customer Insights

• Analyze customer feedback and behavior.
• Identify market opportunities and emerging trends.
• Recommend initiatives that support business growth.

AI Workflow Development

• Build AI-powered marketing workflows.
• Develop prompt libraries and reusable AI templates.
• Evaluate emerging AI technologies and marketing tools.
• Support internal teams in adopting AI best practices.

Required Skills

Marketing

• Growth Marketing
• Digital Marketing
• Content Marketing
• SEO & SEM
• Paid Advertising
• Email Marketing
• Conversion Rate Optimization (CRO)
• Brand Strategy
• Product Marketing
• B2B Marketing
• Marketing Analytics

AI Skills

• Prompt Engineering
• AI-Assisted Content Creation
• AI Image Generation
• AI Video Creation
• AI Research
• AI Workflow Automation
• AI-Powered Marketing Automation
• AI Analytics

Technical Skills

• Google Analytics 4
• Google Tag Manager
• CRM Platforms
• Marketing Automation Platforms
• CMS Platforms
• Microsoft Excel / Google Sheets
• Dashboarding and Reporting Tools

Preferred AI Tools

Content & Research

• ChatGPT
• Claude
• Gemini
• Perplexity

Design

• Canva AI
• Adobe Firefly
• Midjourney

Video

• Synthesia
• HeyGen
• Runway

SEO

• Surfer SEO
• Ahrefs
• Semrush

Automation

• Zapier
• Make
• n8n

Analytics & CRM

• Looker Studio
• Google Analytics
• Microsoft Clarity
• HubSpot
• Salesforce
• Zoho CRM

Key Performance Indicators (KPIs)

• Marketing Qualified Leads (MQLs)
• Sales Qualified Leads (SQLs)
• Pipeline Generated
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Return on Marketing Investment (ROMI)
• Website Traffic Growth
• Organic Search Growth
• Social Media Engagement
• Email Open Rate
• Email Click-Through Rate (CTR)
• Landing Page Conversion Rate
• Cost Per Lead (CPL)
• Revenue Influenced by Marketing
• Marketing Automation Coverage
• AI Productivity Improvement
• Content Production Velocity
• Brand Awareness Metrics

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in Digital Marketing, Growth Marketing, or Performance Marketing.
• Demonstrated experience using AI tools to improve marketing performance and operational efficiency.
• Strong analytical, communication, and project management skills.
• Experience working with B2B SaaS or technology companies is preferred.

Success Profile

The successful candidate will serve as an AI-powered marketing leader capable of streamlining multiple traditional marketing functions through intelligent automation, data-driven decision-making, and modern AI technologies-driving measurable growth in pipeline, revenue, customer acquisition, and brand awareness.