وظيفة أخصائي تسويق شاغرة لدى Darb Station في مكة المكرمة

Company Description

Darb is a leading developer and operator of fuel and service stations across the Kingdom of Saudi Arabia, playing a key role in shaping the daily customer experience and advancing the road services sector. Officially certified and qualified by the Ministry of Energy, Darb manages and operates fuel stations and service centers in line with national standards. The company offers investors and growth partners the opportunity to join a growing network that aligns with Saudi Arabia’s Vision 2030. From the heart of the Kingdom and along its major routes, Darb aims to turn every station into a welcoming destination that provides comfort for travelers, opportunities for partners, and value for the nation.

Role Description

1. Develop and execute integrated digital marketing strategies and campaigns across multiple channels, including social media, search engines, email marketing, and content marketing.
2. Manage social media accounts and create engaging, high-quality content in various formats, including text, graphics, and video.
3. Utilize generative AI tools to generate ideas, produce marketing copy, create visual assets, and streamline content production while maintaining brand quality and consistency.
4. Coordinate with external partners, vendors, content creators, and influencers to plan and execute marketing campaigns.
5. Monitor campaign performance using analytics platforms and dashboards, prepare regular reports, and measure success against key performance indicators (KPIs).
6. Contribute to strengthening Darb's brand identity, increasing brand awareness, and expanding its digital presence in alignment with Saudi Vision 2030.
7. Monitor market trends, competitor activities, and emerging digital marketing practices, providing actionable insights and recommendations for continuous improvement.

Qualifications

1. Bachelor's degree in Marketing, Business Administration, or a related field.
2. Minimum of one year of experience in digital marketing.
3. Strong knowledge of major social media platforms, including LinkedIn, Instagram, TikTok, X, and Snapchat, with a solid understanding of platform algorithms and best practices.
4. Proficiency in using generative AI tools for text, image, and video creation as part of the marketing workflow.
5. Experience with marketing analytics and performance measurement tools, including Google Analytics 4 (GA4), social media analytics, Meta Ads Manager, and LinkedIn Campaign Manager.
6. Proficiency in Microsoft Office applications.
7. Excellent communication, creativity, collaboration, and time management skills.