Al Khozama Investment تعلن عن وظيفة أخصائي أداء التسويق في الرياض

Job Summary

The Marketing Performance Specialist is responsible for measuring, analyzing, and optimizing marketing campaigns across digital and offline channels. The role focuses on tracking key performance indicators (KPIs), preparing performance reports, identifying growth opportunities, and providing data-driven insights to improve marketing effectiveness and return on investment (ROI).

Key Responsibilities

• Monitor and analyze marketing campaign performance across all channels.
• Develop and maintain marketing dashboards and KPI reports.
• Track lead generation, customer acquisition, conversion rates, and campaign ROI.
• Analyze website, social media, and digital advertising performance using analytics tools.
• Identify trends, customer behavior, and opportunities for campaign optimization.
• Collaborate with the marketing team to improve campaign performance and budget allocation.
• Conduct A/B testing and evaluate campaign effectiveness.
• Present actionable insights and recommendations to management.
• Ensure data accuracy and maintain marketing performance documentation.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Statistics, or a related field.
• 2-5 years of experience in marketing analytics or performance marketing.
• Strong analytical and problem-solving skills.
• Proficiency in Microsoft Excel and Power BI.
• Experience with Google Analytics (GA4), Google Ads, Meta Ads Manager, and CRM systems.
• Knowledge of digital marketing metrics and reporting.
• Excellent communication and presentation skills.

Key Competencies

• Data Analysis
• Performance Reporting
• Marketing Analytics
• Strategic Thinking
• Attention to Detail
• Problem Solving
• Communication Skills
• Time Management
• Collaboration

Key Performance Indicators (KPIs)

• Campaign ROI
• Cost per Lead (CPL)
• Customer Acquisition Cost (CAC)
• Conversion Rate
• Return on Ad Spend (ROAS)
• Lead Quality Score
• Website Traffic Growth
• Marketing Qualified Leads (MQLs)
• Dashboard Accuracy and Timeliness