معاد العالمية تعلن عن وظيفة مدير التسويق في جدة

Saudi Nationals Only | للسعوديين فقط

Leads Maad's integrated marketing function (brand, lead generation, paid and organic digital, social platforms, events, and PR) for 3,700+ branded and serviced apartments on Ibrahim Al Khalil Street. The Makkah off-plan market is competitive: Jabal Omar, Thakher, and Masar sub-developers including Arabian Dyar all run active, well-funded campaigns targeting the same buyer pool across the same digital channels. The Marketing Manager holds strategic and executional accountability. This includes oversight of all paid and organic digital activity (Google Ads, Meta, TikTok, X, and search) whether via outsourced resources or direct reports. Candidates must bring 7+ years of marketing leadership from real estate, automotive, financial services, luxury, or another high-value considered-purchase sector. Hands-on digital capability across both paid and owned channels is required.

KEY RESPONSIBILITIES

Strategy & Brand

• Develop and own the annual marketing strategy, campaign calendar, and budget for the brand and project.
• Define brand identity, Arabic and English messaging, and creative standards across all channels.
• Benchmark against competitors. Draw best-practices from indirect ones, e.g., Dar Al Arkan, ROSHN, Damac, & Emaar.
• Lead campaign strategy for each phase launch: VIP pre-launch, public launch, and sustained re-marketing.

Digital & Performance Marketing Oversight

• Own end-to-end lead generation across all digital channels: from brief to qualified lead delivery to the sales team.
• Manage and optimize paid media campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook/Instagram), TikTok, X (Twitter), Snapchat, and programmatic display.
• Oversee SEO, website, content, email, and CRM-integrated lead capture.
• Monitor/enforce CPL targets and lead quality, and marketing-to-reservation conversion rates across all channels.

Events & External Communications

• Approve event strategy: Cityscape Saudi Arabia, roadshow/investor events, broker activations, and project launches.
• Manage PR activities and ensure all external communications comply with REGA advertising regulations.

Reporting & Budget

• Manage the marketing budget with full ROI accountability.
• Deliver monthly performance reports: lead volume, CPL, attribution, and brand metrics.

QUALIFICATIONS & REQUIREMENTS

• Bachelor's degree in Marketing, Business, or Communications.
• 7+ years of marketing experience
• Sector experience in real estate, automotive, financial services, luxury, or equivalent high-value category.
• Demonstrated success building integrated campaigns across digital, events, PR, and brand.
• Hands-on digital capability across SEO, content, email, and paid channels.