وظيفة مدير النمو والعلامة التجارية للرعاية الصحية لدى Star Health Clinics في الرياض

Location: Exit 21, Riyadh, Saudi Arabia

About Star Health

Star Health Medical Center is a rapidly growing multi-specialty medical center located in South Riyadh. Our vision is to become the most trusted family healthcare destination in the community through exceptional patient care, innovation, and meaningful community engagement.

We are looking for an ambitious, results-driven Growth & Brand Manager - Healthcare to lead our patient acquisition, brand-building, and community outreach initiatives. This is a leadership role for someone who can combine strategic thinking with hands-on execution to accelerate the growth of one of Riyadh's fastest-growing medical centers.

Key Responsibilities

• Develop and execute strategies to increase new patient acquisition across all specialties.

• Plan, manage, and optimize Google Ads, Meta Ads, and other digital marketing campaigns.

• Identify new growth opportunities through partnerships and innovative marketing initiatives.

• Build Star Health into the most recognized and trusted healthcare brand within our catchment area.

• Plan and execute monthly health awareness campaigns.

• Organize mall activations, community health events, school programs, corporate wellness initiatives, and local partnerships.

• Build relationships with schools, pharmacies, gyms, residential communities, and nearby businesses.

• Develop and manage patient loyalty and referral programs.

• Improve patient retention, Google Reviews, and overall patient engagement.

• Execute CRM, WhatsApp, SMS, and email marketing campaigns.

• Track marketing KPIs including new patients, campaign ROI, conversion rates, patient retention, and brand awareness.

• Present weekly performance reports with actionable recommendations.

Mandatory Requirements

• Minimum 3 years of marketing, growth, or business development experience within a dermatology clinic, aesthetic clinic, multi-specialty medical center, hospital, or healthcare group.

• Saudi healthcare industry experience is mandatory.

• Fluency in both Arabic and English (written and spoken) is mandatory.

• Proven success in increasing patient acquisition, brand awareness, and clinic revenue.

• Hands-on experience managing Google Ads, Meta Ads, influencer marketing, CRM campaigns, and community marketing initiatives.

• Strong understanding of patient acquisition funnels, healthcare consumer behavior, and clinic operations.

• Excellent communication, negotiation, and project management skills.

• Valid Saudi driving licence is preferred.

What We're Looking For

• Thinks like a business owner and is driven by measurable results.

• Can independently plan, execute, and optimize marketing initiatives.

• Comfortable building partnerships in the community while analyzing campaign performance.

• Passionate about building a trusted healthcare brand, not just running advertisements.

Key Performance Indicators (KPIs)

• Growth in new patient acquisition

• Increase in patient retention and repeat visits

• Growth in brand awareness within the local community

• Marketing ROI and cost per acquisition

• Successful community partnerships and outreach programs