وظيفة رسام CAD للمجوهرات لدى CUMATRIX في الرياض

Vice President (VP) of Marketing

Position Overview

The Vice President (VP) of Marketing is responsible for the overall planning of the company's marketing strategy, brand building, and marketing operations management. The role encompasses brand strategy, market promotion, digital marketing, customer insights, channel development, and global market positioning, with the aim of enhancing brand influence, expanding market share, and strengthening the company's competitiveness in the global jewelry market.

Key Responsibilities

I. Marketing Strategy Planning and Brand Development

Formulate medium- to long-term marketing strategies and brand development plans;

Optimize market positioning, brand strategies, and marketing growth pathways;

Drive domestic and international marketing initiatives and elevate global brand influence;

Establish a brand communication system aligned with the company's development goals.

II. Market Promotion and Channel Marketing

Develop B2B and B2C marketing and promotion strategies;

Plan and execute integrated online and offline marketing campaigns;

Expand digital marketing channels, social media presence, and international promotion channels;

Drive continuous growth in brand exposure, customer conversion rates, and market share.

III. Brand Management and Customer/Market Insights

Establish and maintain the company's brand image and market positioning;

Analyze consumer needs, market trends, and the competitive landscape;

Formulate customer growth strategies to enhance loyalty and brand value;

Gain deep insights into global jewelry market dynamics to ensure product-market fit.

IV. Cross-functional Collaboration and Marketing Execution

Coordinate with sales, product, design, operations, and business development teams;

Ensure marketing objectives align with the company's overall strategy;

Standardize marketing processes to improve team execution efficiency;

Support new product launches, promotional campaigns, and business growth initiatives.

V. Market Data Analysis and Growth Management

Analyze market data, consumer behavior, and marketing performance;

Formulate market growth strategies and optimize the allocation of marketing resources;

Enhance brand customer acquisition, market conversion rates, and Return on Investment (ROI);

Establish a data-driven marketing management system.

VI. Market Risk and Compliance Management

Identify potential risks associated with marketing promotions and brand operations;

Ensure marketing activities comply with relevant laws, regulations, and industry standards;

Safeguard the company's brand reputation and ensure the stable, sustainable development of market operations. Qualifications

20-25 years of work experience in marketing, brand management, or related industries;

Over 8 years of experience in senior management roles (Director level or above);

Familiarity with marketing models in the jewelry, luxury goods, or high-end consumer goods sectors is preferred;

Experience in international brand operations, global market promotion, or cross-border marketing is preferred;

Excellent capabilities in brand strategy, market insight, team management, and execution.

We Offer

Competitive executive compensation and benefits packages;

Opportunities for long-term career development and management advancement;

The opportunity to serve as a core management team member of a rapidly growing international jewelry enterprise;

• Deep involvement in the company's global brand strategy, market positioning, and the development of marketing systems.