AP Race تعلن عن وظيفة مدير مبيعات في الرياض

Who Are AP Race?

AP Race is a British brand, founded by Triple Olympic Champion, Adam Peaty and former training partner and British Record Holder, Ed Baxter (CEO). AP Race was founded in 2019 and over the last seven years has grown into one of the leading brands in the swimming world.

AP Race Swimming Academy - In 2024 AP Race acquired the prestigious WAVE Swimming Academy which had been founded by HRH Princess Reem bint Abdullah Saud. WAVE was founded as a ladies only swimming academy and made a substantial impact within Saudi Arabia.

AP Race were honoured to acquire and rebrand WAVE Swimming Academy in August 2024 and continue to grow the legacy that was founded many years ago.Our academy welcomes over 4,000 swimmers per week with sessions ranging from Parent and Baby sessions, all the way to Competitive training squads.

You can learn more about AP Race by visiting our website HERE.

This is more than a job; it’s your chance to lead from the front and be part of a team who are working towards developing the sport of swimming like no other brand with the ultimate goal to help our team and the sport to become...

Better Than Yesterday

Job Description

We’re looking for a highly motivated, ambitious individual to step into this role. As the Sales Manager for the AP Race Swimming Academy, you would be responsible for the day-to-day sales and admissions of our swimming academy. We are looking for a bold individual who has a high rate of conversation from enquiries to paying customers, we are looking for a closer.

The successful candidate will be responsible for converting enquiries, trial sessions and leads into active swimmers across all areas of the academy, from parent and baby swimming through to learn-to-swim, squad and competitive programmes.

This is a hands-on sales role for someone who is highly organised, confident at communicating with parents and customers, commercially driven and passionate about delivering an excellent customer experience. Through this role, you will be responsible for training and monitoring our customer service team’s performance through their duties.

The Sales Manager will play a key role in growing swimmer numbers, maximising available capacity and ensuring that every prospective customer receives a professional and timely journey from initial enquiry through to joining the academy.

Key Responsibilities

Sales & Admissions

• Manage all day-to-day sales enquiries across the swimming academy, responding promptly and professionally via phone, email, website, social media and other channels.
• Work closely with the Customer Service and Operations Teams to manage prospective customers from initial enquiry through to trial, assessment and enrolment, maximising conversion at every stage.
• Convert trial and assessment swimmers into paying customers by recommending the most appropriate programme, class or squad based on ability and objectives.
• Maintain regular communication with prospective customers who are not immediately ready to join and proactively identify opportunities to increase swimmer numbers.
• Drive occupancy across all programmes by filling available spaces and minimising unused class capacity.
• Advise customers on standard session and programme pricing to support commercial growth.
• Develop and implement relevant seasonal, festive and holiday sales initiatives to maximise enrolment and revenue.

Customer Experience

• Act as a key point of contact for prospective and new customers.
• Ensure parents receive clear and accurate information regarding programmes, timetables, pricing and academy policies.
• Deliver a professional and welcoming experience from the first point of contact.
• Handle sales-related questions, objections and concerns professionally and effectively.
• Work closely with the coaching team to ensure swimmers are placed into the most appropriate programme.

Sales Performance & Reporting

• Maintain accurate records of all leads, enquiries, trials and conversions.
• Monitor the sales pipeline and follow up outstanding leads consistently.
• Produce regular sales reports covering enquiries, trials, conversions, new memberships and revenue.
• Track conversion rates and identify opportunities for improvement.
• Set and work towards monthly and quarterly sales targets.
• Monitor class capacity and identify areas where additional sales activity is required.
• Analyse sales performance and recommend initiatives to increase enrolment and revenue.

Academy Growth

• Work with senior management and marketing to develop campaigns designed to generate new enquiries and registrations.
• Identify opportunities to increase participation across different academy programmes.

Team & Operations

• Work closely with the academy's and Operations Teams to ensure a smooth admissions process.
• Contribute to improving the academy's sales processes, systems and customer journey.
• Ensure all sales activity is conducted professionally and in line with academy policies.

Key Performance Indicators

The Sales Manager will be measured against agreed targets, including:

• Number of new swimmers enrolled.
• Monthly and quarterly sales revenue.
• Enquiry-to-trial conversion rate.
• Trial-to-enrolment conversion rate.
• Overall enquiry-to-enrolment conversion rate.
• Speed of response to new enquiries.
• Number of active leads within the sales pipeline.
• Class and programme occupancy.
• Customer retention and progression.
• Revenue generated from new and existing customers.

Candidate Profile

We are looking for someone who:

• Has proven experience in a sales, admissions, customer success or business development role.
• Is confident communicating with parents and customers.
• Is commercially driven and motivated by achieving targets.
• Has excellent communication and interpersonal skills.
• Is highly organised and capable of managing a large number of enquiries simultaneously.
• Is proactive and persistent with follow-up.
• Is comfortable handling objections and closing sales.
• Has excellent attention to detail and administration skills.
• Is confident using CRM, booking and customer management systems.
• Can work independently while collaborating effectively with a wider team.
• Has a genuine interest in swimming, sport, children and/or the development of young people.

Previous experience within, sport, education, childcare, leisure or a membership-based organisation would be advantageous, but is not essential.

What Success Looks Like

Success in this role means ensuring that every viable enquiry is followed up, every available opportunity is maximised and the academy's classes and programmes are consistently filled. The Sales Manager will become the driving force behind the academy's day-to-day admissions, creating a professional and efficient sales process that supports the academy's growth while delivering an outstanding experience for parents and swimmers.

Personal Attributes

The ideal candidate will be:

• Driven - motivated by achieving and exceeding sales targets.
• Energetic - able to bring enthusiasm to every customer interaction.
• Persuasive - confident in communicating the value of the academy and converting enquiries.
• Organised - able to manage multiple leads and priorities effectively.
• Proactive - constantly looking for opportunities to increase enrolment.
• Customer-focused - committed to providing an exceptional experience for families.
• Resilient - comfortable with rejection and persistent with follow-up.
• Professional - representing the academy to a high standard at all times.

What We Offer

• Your monthly salary will be 15,000 - 20,000 SAR depending on your experience.
• Comprehensive health insurance.

In addition to the salary above, there are additional benefits to taking this position, some of these are:

• Yearly Bonus to reward your contributions over the year.
• Monthly Performance Bonus to recognize and incentivize outstanding achievements. Join us and enjoy a workplace that values and rewards excellence!

Location and Expectations

• This is a full time position where you will be required to be based in our Riyadh Office.
• Your working times are not fixed and will be required to be flexible around the needs of the business however typically your hours will be conducted during office hours.
• You will be expected, on occasion where required to work overtime to fulfil the requirements of the role.

Summary

This is a very exciting opportunity for someone looking to join a highly motivated, fast paced team who are a unique and market leading brand in our field. You will have the opportunity to lead our sales strategy and grow within the team as we continue our rapid expansion.

If you have any questions regarding this role, please send us an email to team@aprace.club