ديموس أثاث تعلن عن وظيفة أخصائي تسويق رقمي في الرياض

Digital Marketing Specialist - Social & Performance

Dimos Furniture | Riyadh, Saudi Arabia | Full-time, on-site

About Dimos

Dimos is a Saudi direct-to-consumer furniture brand. We sell through our own store at dimos.com.sa

and across the Kingdom's major marketplaces, and we are building the brand the way modern Saudi

customers actually discover furniture, on Snapchat, TikTok and Instagram, not in a catalogue.

The Role

This role owns how Dimos shows up on social, and what that visibility is worth in revenue.

Two halves. On one side, you turn everyday product, lifestyle and customer moments into content

people stop for, and you are the brand's voice in the DMs and comments. On the other, you run the paid

acquisition that turns that attention into profitable orders across Google, Meta and Snapchat, the

account structure, the funnel, the tracking, and the weekly numbers management reviews.

If you like content but not spreadsheets, or spreadsheets but not content, this is not your role. If you like

watching a hook you wrote push the cost per order down, keep reading.

What You'll Do

Organic social, content and community

• Grow visibility on Snapchat, Instagram and TikTok (and Facebook/Twitter where relevant) through

original content and UGC.

• Build and run a monthly content calendar across all platforms, and publish against it.

• Produce testimonial posts, UGC reposts, lifestyle imagery, product and offer posts, event and brand-

awareness content.

• Track what is going viral in furniture and home content, and adapt the format for Dimos fast.

• Be the brand's real-time ear: flag recurring customer pain points to management with a written

monthly summary.

• Brief the in-house Photographer/Videographer on weekly content needs - product, lifestyle, video.

• Collect social proof and testimonials for the website with the eCommerce Specialist, and support

product photo/video needs for Amazon.sa, Noon and other marketplace listings.

• Stay current on every live offer and campaign so every post and every reply is accurate.

Paid acquisition and growth

• Own the Google Ads account structure - Shopping and Performance Max first, with attribute-rich

product feeds (material, color, style).

• Bid on high-intent transactional keywords and protect brand terms in Search.

• Feed Performance Max with high-resolution lifestyle imagery and short-form video for YouTube and

Discovery placements.

• Build the social funnel across Meta, TikTok and Pinterest: prospecting (broad and lookalikes),

consideration (carousels, UGC, video walkthroughs) and retargeting (dynamic product ads, cart

abandonment, financing and social-proof offers).

• Run continuous A/B tests on creative (studio vs. authentic lifestyle) and on offers (free shipping,

warranty, in-stock messaging).

• Implement and maintain server-side tracking, Meta Conversions API and Google Enhanced

Conversions.

• Report on Day-30 and Day-90 cohort ROAS, not just last-click, furniture has a long consideration cycle

and last-click hides it.

• Reallocate budget weekly across channels based on efficiency.

• Deliver the weekly performance dashboard (ROAS, CPA, CVR, sessions) every Sunday, plus a monthly

cross-channel attribution read-out.

• Work with the eCommerce Specialist on landing page and product page optimisation - dimensions,

zoom, reviews, shipping clarity.

• Run Sponsored Products test campaigns on Noon and Amazon.sa.

• Time to first purchase, and add-to-cart to purchase drop-off: tracked, with shipping and financing

friction points identified and reported.

What We're Looking For

• Fluent Arabic, Gulf or Saudi dialect and native command of online jargon, plus professional English for

reporting.

• Hands-on content creation and editing: photo, short-form video, basic graphic design.

• Working knowledge of Snapchat, Instagram and TikTok native business and ad tools.

• Hands-on Google Ads (Search, Shopping, Performance Max) and Meta / Snapchat Ads Manager

experience, ideally on an e-commerce or D2C account.

• Working knowledge of GA4 and server-side tracking / Meta CAPI, or the appetite and ability to learn it

quickly.

• Comfortable with cohort-based ROAS reporting, not just last-click.

• Comfortable representing a brand directly in customer conversations.

• Organised enough to plan a calendar across several platforms and actually stick to it.

Nice to have

• Experience in furniture, home, interiors or another considered-purchase category.

• Marketplace advertising experience on Amazon.sa or Noon.

• Familiarity with Shopify and Looker Studio.

Tools You'll Work With

Snapchat Business, Meta Business Suite, TikTok Business, WhatsApp Business, Canva and CapCut,

Google Sheets, Google Ads, Google Merchant Center, GA4, Meta Ads Manager and CAPI, Snapchat Ads

Manager, TikTok and Pinterest Ads Manager, Looker Studio and Shopify analytics.

How to Apply

Apply through LinkedIn with your CV. If you have a portfolio, a content account you have grown, or a

paid account you have scaled, include it - we would rather see the work than read about it.

Dimos Furniture is part of Bin Hadi Investment Group. We consider all qualified applicants.