وظيفة مدير تنفيذي أول - إدارة العلامة التجارية لدى بوبا العربية في جدة

Execute the development of Bupa brand Marketing strategy and positioning, shaping how the brand is perceived while building Bupa’s awareness and brand imagery.

1- Develop & Execute brand Strategies & Campaigns:

•    Execute the full year initiative master plan.
•    Oversee the creation of brand campaigns and content that resonate with target audiences and build trust in our insurance and health products and services.
•    Execute the brand campaigns and communication across various channels driving awareness on Bupa Value Proposition
•    Collaborate with cross-functional teams to ensure brand consistency
•    Execute the campaign launch strategy with Marketing Communication, activation and media buying teams.
•    Support the Trade Team in Commercial activations (Client specific awareness)

2- Measure & Report on Brand Performance:

•    Monitoring brand performance and brand perception metrics
•    Provide actionable insights and recommendation for improvement
•    Analyze the effectiveness of branding initiatives, making recommendations for improvement, planning future KPIs, and forecasting performance

3- Master Brand Guidelines:

•    Manage brand guidelines and ensure alignment across all departments and partners.
•    Understand the Global Brand Guidelines and best practice
•    Ensure consistency and compliance with the Brand Standards on all internal and external execution
•    Review and evaluate all agency work to ensure compliance with the brand guidelines. Communicate with the agency as needed.

4- Manage Budget & Agency:

•    Manage external agencies and vendors in development and execution of campaigns
•    Continuously track allocated budget and ensure budget utilization (without over or under spending)

• +8 years
• Minimum of 5 years in brand building and overall experience of no less then 8 years in all marketing areas
• A solid understanding of marketing concepts and execution
• Strong analytical skills with the ability to identify correlations and commonalities
• Profecient in both Arabic and English language (written & spoken)
• Excellent computer skills with capabilities in web search, excel, power point and word

• Hands on experience in new communication development and repositioning brands
• Bachelor’s Degree in Business Administration or Marketing
•  Ideally FMCG and Service experience

Business Administration or Marketing