وظيفة مدير مبيعات إقليمي شاغرة لدى Antal International في الرياض السعودية

Arabic speakers ONLY

Field Area Manager - Saudi Arabia

Our client, a leading global FMCG (Food) company, is looking to appoint à Field Area Manager based in Riyadh / Jeddah, Saudi Arabia. The incumbent will lead the field sales team across the assigned region, driving sales growth, Modern Trade execution, customer relationships, route-to-market effectiveness, merchandisings standard, and in-store execution. The role will be responsible for achieving regional sales targets while developing a high-performing team and ensuring strong execution of commercial plans, promotions, seasonal campaigns, and brand guidelines across key retail outlets

Field Area Manager - Saudi Arabia - 2 Positions

Location: Riyadh / Jeddah, Saudi Arabia

Department: Sales

Salary - AED 15,000 to AED 20,000 + Commission

Reporting to: Head of Sales

Employment Type: Full-time, On-site

Travel: Field-based / extensive market coverage

Key Responsibilities

1. Commercial Growth & Sales Execution

• Own and deliver the assigned city/region's monthly sales targets in line with customer and commercial plans.
• Develop and maintain strong relationships with senior customer and retail stakeholders.
• Develop, review, and optimize team call plans to maximize productivity and outlet coverage.
• Lead the implementation of weekly and monthly promotional activities and provide market feedback to management.
• Negotiate ways of working with customer stakeholders and align business processes to maximize brand presence and sales.
• Ensure full compliance of the sales team with customer SOPs and operating guidelines.
• Drive excellent in-store execution, including product availability, visibility, planogram compliance, shelf standards, and merchandising.
• Monitor market dynamics, customer requirements, and competitive activity and recommend improvements to ways of working.
• Identify opportunities to improve Route-to-Market (RTM), operational efficiency, sales productivity, and service levels.
• Manage and resolve customer service issues with appropriate tracking and follow-up mechanisms.
• Lead and monitor the execution of seasonal campaigns, promotions, and in-store activations, ensuring agreed KPIs are achieved.

2. Team Management & Development

• Lead, coach, and develop the field sales team to achieve business and individual KPIs.
• Manage the onboarding and induction of new team members and ensure effective on-the-job training.
• Identify high and low performers and implement appropriate development and performance improvement plans.
• Conduct regular team meetings to align the team on business priorities, performance, challenges, and action plans.
• Build a high-performance culture based on accountability, collaboration, ownership, and continuous improvement.
• Foster strong collaboration between the field team and internal/external stakeholders.
• Evaluate resource requirements across the assigned region and provide recommendations to management.
• Lead by example and motivate team members to consistently deliver high-quality execution.

3. Trade Updates & Business Reporting

• Present monthly regional sales performance, achievements, challenges, and action plans to management.
• Provide regular updates on market trends, customer developments, and opportunities for improvement.
• Consolidate key trade insights, competitor activities, market intelligence, and customer feedback from the assigned region.
• Monitor team development and performance and communicate resource, budget, or operational requirements to management.
• Use relevant sales and market data to identify opportunities and support commercial decision-making.

Key Internal & External Stakeholders

Internal:

• Head of Sales
• Key Account Managers
• Customer/Trade Marketing
• Customer Service
• Other cross-functional stakeholders

External:

• Category Managers
• Store Managers
• Retailer/Customer representatives
• Merchandising teams
• Sales agencies and activation partners

Direct Reports

• Field Sales Representatives - Modern Trade

Candidate Requirements

Professional Experience

• Minimum 5 years of sales experience, including proven experience leading a sales or field team.
• Proven experience in team leadership, coaching, and people development.
• Strong exposure to Modern Trade, Key Accounts, Sales, and Merchandising initiatives.
• Demonstrated experience in achieving sales targets and driving execution across multiple outlets.
• Experience managing field sales teams and implementing structured call plans.
• Strong understanding of in-store execution, promotions, planograms, availability, visibility, and merchandising standards.

Preferred Experience

• Experience within the FMCG sector is strongly preferred.
• Experience in confectionery, chocolate, food, beverage, or other consumer goods will be an advantage.
• Experience with a multinational company or established FMCG distributor is preferred.
• Saudi Arabia market experience is highly desirable, particularly within Modern Trade.

Leadership & Behavioral Competencies

• Strong action orientation and drive for results.
• Ability to motivate, influence, coach, and develop team members.
• Strong collaboration and stakeholder-management skills.
• Entrepreneurial and curious mindset with a willingness to identify and implement new approaches.
• Strong ownership and accountability.
• Proactive approach to identifying problems and developing practical solutions.
• Leads by example and demonstrates a positive, energetic, and performance-oriented attitude.
• Strong commercial acumen and customer focus.

Education

• Bachelor's degree in Business Administration, Sales, Marketing, or a related discipline.

Language Skills

• Fluent English and Arabic, both written and spoken.

Other Requirements

• Strong proficiency in Microsoft PowerPoint, Word, and Excel.
• Excellent communication, negotiation, presentation, and interpersonal skills.
• Ability to work in a highly field-oriented, fast-paced commercial environment.
• Willingness to travel extensively within the assigned region.