وظيفة أخصائي تسويق أداء شاغرة لدى ليندو بمدينة الرياض

As Lendo continues to grow, we’re looking for a Performance Marketing Specialist to help scale our digital acquisition and build smarter, more automated ways of converting demand into qualified opportunities.

In this role, you’ll combine performance marketing, AI and automation to improve the entire top of our commercial funnel. You’ll manage and optimise paid acquisition campaigns, build AI-powered sales agents and qualification journeys, develop lead scoring models, and ensure high-quality leads are routed quickly and effectively to our Relationship Managers.

Key Responsibilities:

• Digital sales AI agents - Design, build and operate conversational AI agents (voice and chat, Arabic and English) that engage inbound SME enquiries, capture qualification data and hand off cleanly to relationship managers.
• Automation build - Own the voice stack and the orchestration layer, webhooks, API integrations, retries, error handling and logging so no lead is dropped when a system fails. Write, version and evaluate agent prompts and guardrails.
• Lead scoring & qualification - Build and iterate the CRM lead scoring model using firmographic, behavioural and source signals; define lifecycle stages and qualification criteria with Sales Operations; automate pre-qualification checks with Credit; own routing and SLA enforcement.
• Closed-loop feedback - Reconcile RM dispositions and funded outcomes back into the scoring model and retune quarterly.
• Performance marketing - Plan, build and optimise paid campaigns across Google, Meta, LinkedIn, TikTok, Snapchat and X targeting Saudi SME decision-makers; own budget pacing, creative testing and Arabic/English landing page conversion.
• Tracking & reporting - Own UTM governance, GA4/GTM tracking, offline conversion feedback and attribution; maintain lead source and campaign data integrity; report weekly, conversion and pipeline sourced.
• Compliance - Ensure all data capture and automated outreach meets SAMA marketing conduct requirements, the Saudi PDPL and Lendo internal consent standards; escalate ambiguity to Compliance before launch.

Qualifications:

• Fluent Arabic and professional English communication skills are essential.
• Minimum of 2 years' experience in Performance Marketing, Growth Marketing, Marketing Operations, Revenue Operations or a related field.
• Hands-on experience managing and optimising paid acquisition campaigns, with a strong understanding of conversion, lead quality and commercial performance.
• Demonstrated experience building and launching AI agents, chatbots or automated lead qualification workflows.
• Hands-on experience with workflow automation platforms, conversational AI technologies and LLM APIs to build automated sales or marketing journeys.
• Strong experience using CRM and marketing automation platforms, ideally HubSpot, for lead management, automation, routing and/or lead scoring.
• Strong working knowledge of GA4, Google Tag Manager (GTM) and major paid media platforms.
• Good understanding of lead scoring, qualification journeys, CRM routing and marketing-to-sales handoffs.
• Strong analytical mindset with the ability to use campaign, funnel and conversion data to identify opportunities and improve performance.
• Experience with API integrations and automated workflows is highly desirable.
• SQL or scripting experience using Python or JavaScript is advantageous.
• Bachelor's degree in Marketing, Business, Computer Science, Engineering, Data Science or a related field.
• Experience within fintech, lending, financial services or another regulated industry is advantageous.