Job Description
We are seeking an experienced Brand Manager with a background in the beauty, cosmetics, or fragrance industry. The role will be responsible for developing brand strategies, managing marketing initiatives, strengthening brand positioning, and supporting overall business growth.
Key Responsibilities
- Develop and execute brand strategies and annual marketing plans.
- Manage marketing campaigns, promotions, and product launches.
- Build and maintain strong brand positioning and market presence.
- Monitor beauty and fragrance market trends, customer preferences, and competitor activities.
- Identify opportunities to increase brand awareness, customer engagement, and market share.
- Manage brand communication, messaging, and visual identity across all channels.
- Coordinate with marketing agencies, suppliers, internal teams, and other stakeholders.
- Monitor campaign performance and prepare reports on key marketing and brand metrics.
- Support product positioning, pricing, promotions, and go-to-market activities.
- Manage multiple marketing and branding projects while ensuring timely delivery.
Requirements
- Proven experience in the beauty, cosmetics, fragrance, or personal care industry.
- Previous experience in brand management, marketing, or a similar role.
- Strong knowledge of branding, marketing strategy, product marketing, and market research.
- Strong understanding of consumer trends and competitive analysis.
- Strong command of English, both written and spoken.
- Excellent communication and interpersonal skills.
- Creative mindset with strong attention to detail.
- Strong organizational and project management skills.
- Ability to manage multiple projects and priorities effectively.