وظيفة مدير عام شاغرة لدى Yousef Alrajhi Global بمدينة الرياض

Position: General Manager - Specialty Coffee

Location: Riyadh, Saudi Arabia

Department: Specialty Coffee / F&B

Reports To: Group CEO / Managing Director

Employment Type: Full-Time

We are seeking an experienced and commercially driven General Manager - Specialty Coffee to lead the overall business and drive its continued growth in the Saudi Arabian market.

The successful candidate will have strong experience in specialty coffee, premium F&B, café/restaurant operations, or multi-site retail, combined with proven commercial and P&L management experience.

The General Manager will have overall responsibility for the strategic direction, operational performance, financial results, brand development, people, customer experience, supply chain, and business expansion of the coffee division.

The ideal candidate should combine strong business leadership with a genuine understanding of the specialty coffee value chain, coffee quality, café operations, and evolving consumer trends.

1. Strategic Leadership & Business Growth

• Develop and execute the company's overall business strategy in line with the Group's vision and objectives.
• Identify new market opportunities, emerging coffee trends, and potential revenue streams.
• Develop strategies to strengthen market position and establish the brand as a leading specialty coffee operator in Saudi Arabia.
• Lead business expansion plans, including new store openings, new concepts, partnerships, and potential new channels.
• Monitor competitors and market developments and translate insights into actionable business strategies.
• Represent the company at major industry events, exhibitions, partnerships, and stakeholder meetings.

2. P&L and Financial Management

• Take full responsibility for the division's P&L and overall financial performance.
• Develop annual budgets, forecasts, business plans, and financial targets.
• Drive revenue growth while maintaining strong control over operating costs.
• Monitor gross margins, labor costs, food and beverage costs, wastage, rent, utilities, and other operating expenses.
• Establish financial KPIs and regularly review performance against targets.
• Identify opportunities to improve profitability, productivity, and operational efficiency.
• Work closely with Finance to ensure accurate financial reporting and business forecasting.

3. Multi-Site Operations

• Oversee the day-to-day operations of all coffee shops, cafés, and related business units.
• Ensure consistent operational standards across all locations.
• Establish and continuously improve SOPs, operating procedures, and performance standards.
• Monitor store sales, labor productivity, service standards, customer satisfaction, and operational KPIs.
• Ensure every location delivers a consistent premium customer experience.
• Lead the opening and operational setup of new stores and concepts.
• Ensure efficient coordination between Operations, Supply Chain, Finance, HR, Marketing, and other support functions.

4. Specialty Coffee & Quality

• Maintain the highest standards of coffee quality from bean sourcing to final cup.
• Develop and maintain coffee quality standards covering sourcing, roasting, grinding, brewing, extraction, and presentation.
• Work closely with coffee professionals, roasters, suppliers, and quality teams.
• Ensure consistency of coffee recipes, brewing standards, equipment calibration, and product quality across all locations.
• Stay updated on international specialty coffee trends, brewing methods, consumer preferences, and industry developments.
• Support the development and launch of new coffee products and seasonal beverages.

5. Supply Chain & Procurement

• Oversee procurement, sourcing, inventory, warehousing, logistics, and supplier management.
• Build strong relationships with coffee bean suppliers, roasters, equipment suppliers, and other strategic partners.
• Ensure uninterrupted availability of coffee, ingredients, packaging, and operational supplies.
• Negotiate commercial terms and supplier agreements to achieve competitive pricing and quality.
• Establish effective inventory and stock-control systems to minimize wastage and stock losses.

6. People & Leadership

• Build, lead, and develop a high-performing management team.
• Establish clear organizational structures, responsibilities, targets, and performance KPIs.
• Lead recruitment, succession planning, training, coaching, and development of key employees.
• Develop a strong culture of accountability, service excellence, teamwork, and continuous improvement.
• Identify and develop future leaders within the organization.
• Ensure staffing levels and workforce planning support business growth and operational requirements.

7. Brand & Customer Experience

• Act as a key ambassador for the coffee brand.
• Ensure the brand's identity, positioning, and customer experience are consistently delivered across all locations.
• Work closely with Marketing to develop campaigns, promotions, product launches, and customer engagement initiatives.
• Monitor customer feedback, reviews, and satisfaction levels.
• Develop strategies to strengthen customer loyalty and increase repeat business.
• Ensure the brand remains relevant to Saudi consumers and aligned with premium specialty coffee trends.

8. Compliance & Risk Management

• Ensure full compliance with Saudi Arabian food safety, health, hygiene, labor, licensing, and regulatory requirements.
• Maintain high standards of food safety and workplace safety across all operations.
• Identify operational and financial risks and implement appropriate mitigation measures.
• Ensure all stores and facilities comply with company policies and applicable Saudi regulations.

Key Performance Indicators (KPIs)

The General Manager will be accountable for, but not limited to:

• Revenue and sales growth
• EBITDA / operating profit
• Gross margin
• Store-level profitability
• Same-store sales growth
• New store performance
• Labor cost percentage
• Cost of goods sold
• Inventory variance and wastage
• Customer satisfaction and NPS
• Average transaction value
• Customer retention
• Store productivity
• Employee turnover and retention
• Operational compliance
• Coffee quality and consistency
• New store opening performance

Candidate Profile

Essential Requirements

• Bachelor's degree in Business Administration, Hospitality Management, F&B Management, Operations, or a related discipline.
• 10+ years of progressive experience in F&B, specialty coffee, hospitality, premium retail, or a closely related industry.
• Minimum 5 years in a senior leadership position such as General Manager, Managing Director, Operations Director, Regional Director, or equivalent.
• Proven experience managing a multi-site F&B or specialty coffee business.
• Demonstrated experience with full P&L ownership and financial management.
• Proven track record of driving business growth, profitability, and operational excellence.
• Strong understanding of the specialty coffee industry and coffee value chain.
• Experience in developing and implementing SOPs and operational systems.
• Strong experience in people leadership and organizational development.
• Previous experience working in Saudi Arabia or the GCC is highly preferred.
• Strong commercial, analytical, negotiation, and decision-making skills.
• Excellent English communication skills.
• Arabic language skills are highly preferred.

Preferred Qualifications

• Experience with a recognized specialty coffee, premium café, hospitality, or international F&B brand.
• Experience launching and scaling coffee concepts in Saudi Arabia.
• Strong knowledge of coffee sourcing, roasting, brewing, sensory evaluation, and quality standards.
• SCA certification or equivalent specialty coffee qualification is an advantage.
• Experience managing large multi-site teams.
• Experience with new market entry, store expansion, franchising, or strategic partnerships.
• MBA or Master's degree is an advantage.

Core Competencies

• Strategic Leadership
• Commercial Acumen
• P&L Management
• Specialty Coffee Expertise
• Multi-Site Operations
• Business Development
• People Leadership
• Customer Experience
• Financial Analysis
• Negotiation
• Problem Solving
• Decision Making
• Change Management
• Brand Development
• Stakeholder Management

Ideal Candidate

The ideal candidate is a commercially minded senior F&B executive who understands specialty coffee at both the business and product level.

They should be capable of moving between board-level strategy and day-to-day operational execution, with a proven ability to build teams, improve profitability, open and scale locations, maintain premium coffee quality, and establish a strong market presence in Saudi Arabia.

The successful candidate will be expected to demonstrate measurable achievements in previous roles, particularly in revenue growth, profitability, store expansion, operational improvement, and team development.