وظيفة أخصائي تسويق بصري لدى ايكيا السليمان في الرياض

PURPOSE

To inspire and surprise visitors by presenting and communicating the IKEA home furnishing offer through strong visual impressions that exceed customer expectations, strengthen the IKEA Brand, and convert more visitors into customers.

The role is responsible for creating inspiring store solutions that provide an easy and convenient shopping experience and increase vitality. This is achieved by applying knowledge of consumer buying behavior, store layout, range presentation, and the local market to position IKEA as the home furnishing specialist and the store as an up-to-date and innovative destination that always offers something new.

Accountabilities

• Use visual merchandising competence to strengthen the uniqueness of the IKEA identity through store layout, range presentation, and vitality.
• Contribute to the department action plan with initiatives that support business growth and long-term profitability, and execute agreed plans in close cooperation with other functions.
• Use knowledge of customer needs and local market insights to create relevant, inspiring, affordable, and commercial range presentation solutions.
• Ensure range presentations reflect a variety of styles and price levels, meet different customer tastes, and exceed visitor expectations.
• Keep customers in mind when working on the shop floor, minimize disruption, and maintain high standards of safety and visual presentation.
• Work closely with the Com&In team and other functions to identify and act on commercial opportunities.
• Understand the financial impact of actions and ensure resources are used efficiently.
• Ensure high quality, simplicity, efficiency, and cost-consciousness when planning and implementing range presentation solutions using IKEA directions, global tools, proven solutions, and best practices.
• Gather insights related to store layout and range presentation and translate them into inspiring store solutions that support a convenient shopping experience and reflect local life-at-home needs.
• Stay up to date with home furnishing, retail, visual merchandising, and market trends to generate creative ideas that inspire and surprise visitors.

Qualifications and Experience

• Bachelor’s degree or diploma in Interior Design, Architecture, Visual Design, Visual Merchandising, or a related field.
• Strong interest in visual merchandising, home furnishing, retail, and design trends.
• Good sense of aesthetics, space planning, and commercial presentation.
• Creative mindset with strong attention to detail.
• Ability to work collaboratively with different teams and functions.