Company Description Safa Al Bahar Trading Company is a food importing and distribution business specializing in frozen, chilled, and dry food products for the Saudi Arabian market. The company serves foodservice operators, restaurants, hotels, catering companies, supermarkets, retailers, and wholesale customers with reliable supply and consistent quality. Its product portfolio is carefully selected to match local market needs and customer preferences. Through strong supplier relationships, efficient logistics, and dependable distribution, Safa Al Bahar helps customers maintain a continuous flow of quality food products. The company is committed to long-term partnerships built on trust, competitive value, timely delivery, and customer satisfaction.
Role Description This is a full-time, on-site role for a Cash Van Sales Executive based in Yanbu. The Cash Van Sales Executive will be responsible for visiting existing and potential customers along assigned routes, promoting company products, and achieving daily and monthly sales targets. Day-to-day tasks include loading and organizing products in the van, ensuring accurate stock levels, processing cash and other payments, issuing invoices, and maintaining proper records. The role also involves checking product quality and expiry, managing returns, and ensuring proper merchandising and product display at customer locations. The Cash Van Sales Executive will build strong customer relationships, collect feedback, and coordinate with the sales and logistics teams to ensure timely delivery and continuous product availability.
Qualifications
- Sales and customer service skills, including negotiation, upselling, and relationship building.
- Basic accounting and cash-handling skills, with ability to manage invoices, receipts, and daily cash reconciliation.
- Route planning and time management skills to cover assigned territories efficiently and meet sales targets.
- Valid driving license suitable for commercial or light trucks, with safe and responsible driving habits.
- Knowledge of FMCG or food distribution operations, including product handling and basic inventory control.
- Strong communication skills in English; Arabic language skills are an advantage.
- Ability to work in field-based roles, handle physical product movement, and adapt to varying customer schedules.
- High level of integrity, reliability, and commitment to providing professional customer service.
- Previous experience in van sales, retail distribution, or field sales is preferred.
- High school diploma or equivalent; further education in business