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We’re Hiring: Senior Sales Manager - Exhibitions, Events & Brand Experience

Location: Riyadh - Saudi Arabia

Employment Type: Full-Time

Availability: Immediate Joining / Short Notice Required

Build Up is looking for a highly experienced Senior Sales Manager with a strong commercial background in the exhibitions, events, conferences, experiential marketing, brand experience, and exhibition design & build industry.

The ideal candidate will have extensive experience developing business with government entities, semi-government organizations, major corporations, agencies, and institutional clients across Saudi Arabia .

This is a senior, hands-on commercial role focused on new business generation, client acquisition, revenue growth, strategic account development, tenders, and closing major projects.

We are looking for a proven sales hunter who can identify opportunities, open new accounts, build strong client relationships, and convert opportunities into awarded projects.

Key Responsibilities

• Generate new business and acquire major clients across Saudi Arabia .
• Develop and maintain strong relationships with government and semi-government entities, ministries, authorities, major corporations, agencies, and key decision-makers.
• Drive sales across:
• Exhibitions and exhibition stands
• Large-scale pavilions
• Events and conferences
• Brand experiences
• Experiential activations
• Turnkey exhibition design & build
• Integrated event production solutions
• Build and manage a strong commercial pipeline.
• Identify upcoming RFPs, RFQs, tenders, framework agreements, and strategic business opportunities.
• Lead client meetings, presentations, pitches, proposals, and commercial negotiations.
• Coordinate closely with Creative, Design, Estimation, Production, and Operations teams to develop competitive proposals.
• Negotiate commercial terms and successfully close major contracts.
• Take ownership of sales targets, revenue growth, and new client acquisition.
• Maintain strong market intelligence across Saudi Arabia exhibition and events sectors.

Required Qualifications

• Minimum 8+ years of relevant sales, business development, or commercial experience within the exhibitions, events, conferences, experiential, or brand experience industry.
• Strong and recent industry experience across exhibitions, events, conferences, experiential activations, and brand experiences.
• Proven experience working directly with government and semi-government entities in Saudi Arabia .
• Demonstrated track record of personally generating new business, winning new clients, building commercial pipelines, and closing major projects.
• Strong knowledge of RFPs, tenders, commercial proposals, presentations, negotiations, and contract awards.
• Strong understanding of exhibition stands, pavilions, event production, experiential activations, brand experiences, and turnkey design & build projects.
• Strong Saudi Arabia market knowledge and client network.
• Excellent communication, presentation, negotiation, and relationship-management skills.
• Ability to engage confidently with senior government representatives, executives, procurement teams, marketing teams, agencies, and key decision-makers.
• Must be available to join immediately or within a very short notice period.

Preferred Background

• Strong background with established exhibition, event, experiential, conference, or brand experience companies in Saudi Arabia .
• Proven success developing and winning business with government ministries, authorities, semi-government entities, major national organizations, and large corporations.
• Established network of clients and key decision-makers within Saudi Arabia .
• Demonstrated success in winning large-scale exhibitions, events, conferences, pavilions, experiential activations, and brand experience projects.
• Strong commercial mindset with a proven record of revenue growth, new business generation, and major account acquisition.

📩 Interested candidates:

Please send your updated CV to careers@buildup.ae

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