AIR (Advanced Inhalation Rituals) تعلن عن وظيفة مشرف HoReCa في الرياض

Role Purpose

We are currently hiring Saudi nationals for this position to serve as the primary custodian of the HoReCa channel in Saudi Arabia. This role is responsible for expanding the brand's footprint ("Universe"), building and maintaining strategic partnerships with key venues, and executing on-ground activations. The Supervisor will drive the sell-in and sell-out strategies required to achieve volume targets, brand awareness, and consumer trial.

Key Responsibilities

1. Universe Expansion & Market Penetration

• Scouting & Mapping: Conduct comprehensive market mapping of the KSA HoReCa landscape to identify high-potential outlets that align with the brand’s positioning.
• New Listings: Aggressively drive new product listings and distribution in targeted venues to increase the active "HoReCa Universe."
• Database Management: Create and maintain an accurate, up-to-date database of all HoReCa customers (current and potential), classifying them by tier/potential.

2. Relationship Management & Business Growth

• Stakeholder Engagement: Act as the primary point of contact for venue owners and shisha masters, fostering long-term, profitable relationships.
• Volume Drivers: Negotiate commercial agreements and listing fees to secure volume commitments and brand visibility.
• Availability & Freshness: Ensure consistent stock availability and product rotation within outlets to prevent out-of-stocks and ensure quality.

3. Activation & Trade Marketing Execution

• On-Ground Management: Oversee the end-to-end execution of brand activations, sampling events, and promotional nights to drive consumer trial.
• Visibility: Implement and maintain best-in-class Point of Sale Materials (POSM) and branding elements to maximize brand awareness within the venue.
• Agency Supervision: Manage third-party agencies or brand ambassadors on the ground to ensure activations meet brand guidelines and KPIs.

4. Performance Monitoring & Reporting

• KPI Tracking: Monitor and report on key performance indicators including Volume, Distribution, Trial rates, and ROI on activations.
• Market Intelligence: Gather and report on competitor activities, pricing strategies, and emerging HoReCa trends in the KSA market.

Key Performance Indicators (KPIs)

• Volume Growth: Achievement of monthly/quarterly sales volume targets.
• Universe Growth: Number of new outlets opened/listed.
• Activation Success: Number of effective trial interactions and consumer reach.
• Compliance: Adherence to visibility agreements and brand guidelines in outlets.

Candidate Requirements

Experience & Education:

• Education: Bachelor’s degree in Business Administration, Marketing, or a related field.
• Experience: 3 years of experience in HoReCa, specifically in the KSA market.
• Industry Knowledge: Strong understanding of the Saudi HoReCa dynamics, key influencers, and regulatory environment.

Skills & Competencies:

• Ability to aggressively hunt for new business while nurturing existing relationships.
• Proven track record of negotiating listings and commercial terms with venue owners.
• High attention to detail regarding brand visibility and event management.
• Fluent in Arabic and basic understanding in English (essential for KSA market).
• Willingness to travel extensively within the assigned territory/cities in KSA and work flexible hours (evenings/weekends) as required by the HoReCa sector.