شركة بيبسيكو تعلن عن وظيفة مدير الاتصالات للعلامة التجارية والأعمال في الرياض
Communications Manager - Brand & Business
🏢 PepsiCo
تفاصيل الوظيفة
تعلن شركة PepsiCo عن وظيفة Communications Manager - Brand & Business في الرياض، السعودية. ستعمل على قيادة وتنفيذ أجندة الاتصالات لمحفظة منتجات الأطعمة في الشرق الأوسط، مع تركيز خاص على السعودية والإمارات، لتعزيز العلامات التجارية وبناء السمعة من خلال العلاقات الإعلامية والتسويق المؤثر والشراكات.
المهام والمسؤوليات
- تطوير وتنفيذ استراتيجية الاتصالات لمحفظة منتجات الأطعمة في الشرق الأوسط، وترجمة أولويات العلامات التجارية والأعمال إلى أجندة متكاملة للتغطية الإعلامية والتسويق المؤثر والتفاعل.
- قيادة إعداد وتنفيذ الخطط السنوية للعلاقات العامة والتسويق المؤثر للعلامات التجارية والحملات ذات الأولوية، مع ضمان التوافق مع أهداف العلامة التجارية وأعمال PepsiCo.
- التعاون الوثيق مع فرق التسويق لتحديد فرص الدعم الاتصالي والتضخيم عبر الحملات والإطلاقات والشراكات والأنشطة التفاعلية.
- تحديد وتطوير وتنفيذ فرص اتصالية بقيادة العلامة التجارية على مدار العام لتعزيز الملاءمة والسمعة والارتباط الثقافي، بما في ذلك المبادرات الإعلامية والشراكات والفعاليات.
- بناء والحفاظ على علاقات قوية مع وسائل الإعلام ومنتجي المحتوى والمؤثرين وأصحاب المصلحة في الأسواق ذات الأولوية لتحقيق تغطية إعلامية وتفاعل هادف.
- قيادة تطوير وإدارة الشراكات الإستراتيجية مع المنصات الإعلامية والناشرين والشركاء الثقافيين لتعزيز ظهور العلامة التجارية.
- إدارة شركاء الوكالات من الإعداد إلى التنفيذ والتقييم، مع ضمان الجودة العالية والإشراف الاستشاري وإدارة الميزانية بفعالية.
- الإشراف على تطوير وترجمة ومراقبة جودة المواد الاتصالية، بما في ذلك البيانات الصحفية والرسائل الرئيسية ووثائق الإحاطة ومحتوى المؤثرين، باللغتين الإنجليزية والعربية.
- التعاون مع فرق التسويق والقانونية لمراجعة وتقديم التوجيه الاتصالي لمحتوى وسائل التواصل الاجتماعي، مع ضمان التوافق مع العلامة التجارية والحساسيات السوقية.
- قيادة التخطيط الاتصالي وسرد القصص لأولويات أعمال الأطعمة الرئيسية، بما في ذلك الزراعة والتصنيع والابتكار والشراكات الإستراتيجية.
- تحديد وتأمين فرص التحدث والإعلام والتفاعل الخارجي لقادة التسويق والخبراء لتعزيز مكانة PepsiCo.
- دعم التخطيط والتنفيذ الاتصالي للمراحل البارزة والزيارات الميدانية والإطلاقات والفعاليات المتعلقة بأعمال الأطعمة عبر المنطقة.
- رصد وتحليل الأداء الاتصالي والمشاعر الإعلامية وتأثير الحملات، وتقديم رؤى وتوصيات لتعزيز الفعالية.
الشروط والمتطلبات
- درجة البكالوريوس في الاتصالات أو العلاقات العامة أو الصحافة أو التسويق أو مجال ذي صلة.
- خبرة من 10 إلى 12 عامًا في مجال الاتصالات أو العلاقات العامة أو اتصالات العلامات التجارية، ويفضل في قطاع السلع الاستهلاكية سريعة الحركة أو العلامات التجارية الاستهلاكية أو الإعلام أو الوكالات.
- فهم قوي للمشهد الإعلامي والثقافي والمؤثر في السعودية، مع إلمام أوسع بسوق الشرق الأوسط.
- خبرة مثبتة في تطوير وتنفيذ حملات متكاملة للعلاقات العامة والتسويق المؤثر والاتصالات للعلامات التجارية الاستهلاكية.
- مهارات قوية في سرد القصص وتطوير المحتوى، مع القدرة على ترجمة أولويات الأعمال والعلامات التجارية إلى قصص مؤثرة.
- خبرة في إدارة الوكالات والميزانيات وأصحاب المصلحة المتعددين عبر الوظائف والأسواق.
- القدرة على الموازنة بين التفكير الاستراتيجي والتنفيذ العملي في بيئة سريعة الخطى.
- مهارات قوية في إدارة المشاريع والتنظيم مع القدرة على إدارة أولويات متعددة في وقت واحد.
- مهارات تواصل ممتازة كتابةً وشفهيًا باللغتين الإنجليزية والعربية.
- خبرة في العمل على مبادرات الزراعة أو التصنيع أو الاستدامة أو الابتكار أو سرد قصص الشركات تعتبر ميزة إضافية.
عرض النص الأصلي للإعلان
Overview
We Are PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY’S ®️, DORITOS ®️, CHEETOS ®️, GATORADE ®️, PEPSI ®️, QUAKER ®️ and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.
Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.
“We are an equal opportunity employer and comply with the with the global human rights policies and equality laws in the countries we operate in, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or marital/civil partnerships, religion or belief, gender, disability and we are Mowaamah -GOLD certified in Saudi.”
Learn more about our culture and life at PepsiCo: https://stories.pepsicojobs.com/
As Brand & Business Communications Manager, PepsiCo Middle East Foods, you will lead the development and execution of the communications agenda for PepsiCo’s foods portfolio across the Middle East, with a particular focus on Saudi Arabia and the UAE.
You will be responsible for building brand relevance, strengthening reputation, and driving earned engagement through media relations, influencer engagement, partnerships, activations, and compelling storytelling. Working closely with marketing, insights, commercial, and corporate affairs teams, you will help amplify key campaigns while also creating and leading brand-led communications opportunities that generate meaningful consumer and stakeholder engagement throughout the year.
In addition, you will lead communications and storytelling for key foods business priorities, including agriculture, manufacturing, innovation, R&D, and strategic partnerships, helping showcase PepsiCo’s contribution to the region and strengthen the reputation of the foods business.
Responsibilities
We Are PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY’S ®️, DORITOS ®️, CHEETOS ®️, GATORADE ®️, PEPSI ®️, QUAKER ®️ and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.
Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.
“We are an equal opportunity employer and comply with the with the global human rights policies and equality laws in the countries we operate in, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or marital/civil partnerships, religion or belief, gender, disability and we are Mowaamah -GOLD certified in Saudi.”
Learn more about our culture and life at PepsiCo: https://stories.pepsicojobs.com/
As Brand & Business Communications Manager, PepsiCo Middle East Foods, you will lead the development and execution of the communications agenda for PepsiCo’s foods portfolio across the Middle East, with a particular focus on Saudi Arabia and the UAE.
You will be responsible for building brand relevance, strengthening reputation, and driving earned engagement through media relations, influencer engagement, partnerships, activations, and compelling storytelling. Working closely with marketing, insights, commercial, and corporate affairs teams, you will help amplify key campaigns while also creating and leading brand-led communications opportunities that generate meaningful consumer and stakeholder engagement throughout the year.
In addition, you will lead communications and storytelling for key foods business priorities, including agriculture, manufacturing, innovation, R&D, and strategic partnerships, helping showcase PepsiCo’s contribution to the region and strengthen the reputation of the foods business.
Responsibilities
- Develop and execute the communications strategy for PepsiCo’s foods portfolio across the Middle East, translating brand and business priorities into an integrated earned media, influencer, and engagement agenda.
- Lead the development and execution of annual PR and influencer plans for priority food brands and campaigns, ensuring alignment with brand objectives, business priorities, and PepsiCo guidelines.
- Partner closely with marketing teams to identify opportunities for communications support and amplification across key campaigns, launches, partnerships, and consumer activations.
- Identify, develop, and execute brand-led communications opportunities throughout the year that strengthen brand relevance, reputation, and cultural connection beyond traditional campaign amplification. This includes earned-first initiatives, partnerships, media collaborations, events, and storytelling platforms.
- Build and maintain strong relationships with media, content creators, influencers, and industry stakeholders across priority markets to drive earned coverage and meaningful engagement.
- Lead the development and management of strategic brand partnerships with media platforms, publishers, and cultural partners, identifying opportunities that strengthen brand visibility, engagement, and relevance.
- Manage agency partners from briefing through execution and evaluation, ensuring high-quality delivery, strong strategic counsel, and effective budget management.
- Oversee the development, localization, and quality control of communications materials, including press releases, media statements, key messages, Q&As, briefing documents, influencer content, and other communications assets, in English and Arabic.
- Partner with marketing and legal teams to review and provide communications guidance on social media content, ensuring alignment with brand positioning, corporate guidelines, reputational considerations, and local market sensitivities.
- Lead communications planning and storytelling for key foods business priorities, including agriculture, manufacturing, innovation, R&D, and strategic partnerships, working with cross-functional teams to showcase PepsiCo’s impact and contribution across the region.
- Identify and secure relevant speaking, media, and external engagement opportunities for marketing leaders and subject matter experts, helping elevate PepsiCo’s brands, innovation agenda, and industry leadership.
- Support communications planning and execution for key business milestones, site visits, launches, events, partnerships, and external engagements related to the foods business across the region.
- Monitor, analyze, and report communications performance, media sentiment, and campaign impact, providing insights and recommendations to strengthen effectiveness and support business objectives.
- Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field.
- 10-12 years of experience in communications, public relations, brand communications, or related fields, preferably within FMCG, consumer brands, media, or agency environments.
- Strong understanding of the Saudi media, influencer, and cultural landscape, with broader awareness of the Middle East market.
- Proven experience developing and executing integrated PR, influencer, and communications campaigns for consumer brands.
- Strong storytelling and content development skills, with the ability to translate business and brand priorities into compelling narratives.
- Experience managing agencies, budgets, and multiple stakeholders across functions and markets.
- Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
- Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously.
- Excellent written and verbal communication skills in English and Arabic.
- Experience working on agriculture, manufacturing, sustainability, innovation, or corporate storytelling initiatives is a plus.
المصدر: LinkedIn - أُضيفت للموقع في 13 يوليو 2026
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