Company Description
Leo Burnett is a communications agency powered by its HumanKind operating system, with the belief that creativity, data and technology work together to transform human behavior and drive prosperity for clients. Part of Publicis Communications, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Aldi, Bank of America, Campbell's, Dunkin, Firestone, Jim Beam, Kellogg's, Nintendo, Tillamook and UnitedHealthcare among others. To learn more about Leo Burnett Worldwide and its rich history of creating iconic brands, visit our site, Facebook page and follow us on Twitter and Instagram via @leoburnett.
Overview
The Content Manager will be responsible for creating, managing and executing social media content strategies for our clients in a digital, socialmedia & creative scope. In addition to facing & coordinating with the client on day to day basis. The ideal candidate will have a deep understanding ofsocial media platforms and the latest social media trends, as well as a strong and up-to-date understanding of the continuously evolving AI landscape & tools, particularly as it relates to marketing, communication, and the creative industry.
Responsibilities
- Develop and implement social media content strategies and campaigns for clients.
- Proficient in EN and AR language and command of both
- Knowledge in storytelling and communication narratives
- Collaborate with creative teams and other departments to ensure brand consistency and client satisfaction.
- Stay up to date with the latest social media trends, best practices and emerging content formats.
- Monitor industry social media activity
- Proactively suggest ways AI can be integrated into our social and content strategy, from ideation to production and performance optimization.
- Drive innovation in content development and campaign execution.
- Collaborate with designers, copywriters, and video editors to produce engaging, platform-specific & on-brand content (posts, stories, reels, etc.) with focus on emerging platforms
- Plan and execute campaign-specific social content (product/service launches, events, etc.).
- Collaborate with strategy team to generate weekly/monthly reports with actionable insights and recommendations.
- Suggest & align with influencers or content creators for collaborations when relevant.
- Mastering social media tools (e.g. Sprinkler)
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field
- Minimum of 5+ years of experience in social media content creation and management, preferably in an agency setting
- Excellent English and Arabic written and verbal communication skills
Additional Information
R-4418P-5003