وظيفة مدير تسويق لدى SASCO في الرياض

Brief Description:

We are seeking an experienced and commercially driven Director of Marketing, Corporate Communications and Customer Experience to lead the company's marketing, branding, customer engagement, and corporate communications strategy. The role is responsible for strengthening SASCO's market position, enhancing brand reputation, driving customer growth, and ensuring consistent communications across all business units and customer touchpoints.

Key Responsibilities:

• Develop and execute the company's overall marketing and corporate communications strategy in alignment with business objectives and long-term growth plans.
• Lead brand strategy, positioning, and corporate identity to ensure consistency across all business units, customer touchpoints, and digital platforms.
• Develop integrated marketing campaigns that drive customer acquisition, retention, loyalty, footfall, cross-selling opportunities, and revenue growth.
• Oversee corporate communications, media relations, public relations, executive communications, and reputation management.
• Develop and implement customer engagement, loyalty, CRM, and omnichannel marketing initiatives to enhance customer experience across physical and digital channels.
• Lead digital marketing activities, including social media, website content, marketing automation, performance marketing, and customer analytics.
• Conduct market research, competitive analysis, and customer insight studies to identify growth opportunities and support strategic decision-making.
• Develop annual marketing plans, budgets, KPIs, and performance dashboards, ensuring effective utilization of marketing investments and measurable return on investment (ROI).
• Manage relationships with advertising agencies, media partners, creative agencies, and external vendors to ensure high-quality execution of marketing initiatives.
• Support business expansion, new station openings, franchising initiatives, and new service launches through effective marketing and communication strategies.
• Collaborate closely with Operations, Retail, Sales, Business Development, Strategy, Digital, Finance, and other business functions to align marketing initiatives with corporate objectives.
• Lead and develop the Marketing & Corporate Communications team by fostering a high-performance culture, continuous development, and innovation.
• Oversee crisis communications and ensure effective management of corporate reputation during critical situations.
• Prepare and present periodic executive reports to senior management covering marketing performance, customer insights, brand health, campaign effectiveness, and strategic recommendations.

Job Requirements:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field; an MBA or Master's degree is preferred.
• Minimum of 10 years of progressive experience in marketing, brand management, corporate communications, or customer experience, including at least 5 years in a senior leadership role.
• Proven experience within large, multi-site, customer-facing organizations; experience in fuel, retail, convenience retail, hospitality, food & beverage, mobility, logistics, or franchising sectors is highly preferred.
• Strong expertise in strategic marketing, brand management, corporate communications, public relations, digital marketing, CRM, customer loyalty, and omnichannel marketing.
• Demonstrated ability to develop and execute integrated marketing strategies that deliver measurable commercial results and business growth.
• Strong knowledge of customer analytics, market research, budgeting, marketing KPIs, campaign performance measurement, and ROI analysis.
• Proven leadership experience managing multidisciplinary teams, external agencies, and strategic partnerships.
• Excellent communication, presentation, negotiation, and stakeholder management skills, with the ability to engage effectively with executive leadership.
• Strong understanding of the Saudi market, consumer behavior, media landscape, and cultural environment.
• Fluent in both Arabic and English, spoken and written.

Location: Company Head Office - Riyadh, Saudi Arabia