- Collect user research inputs on behaviors, motivations, and contextual factors, and organize findings into journey maps highlighting friction points and unmet needs
- Research target user segments, existing product journeys, and benchmark experiences to inform prioritization of research questions, test scenarios, and design focus areas
- Assist in translating approved product requirements into information architectures, navigation flows, and prioritized user journeys aligned with scope, constraints, and experience principles
- Develop low-fidelity wireframes using approved tools and templates, defining screen layouts, content groupings, and interaction flows for prioritized features and user scenarios
- Execute interface styling activities by applying approved typography, color palettes, iconography, and asset guidelines to ensure consistency and accessibility across product screens
- Execute conversion of wireframes into mid and high-fidelity interactive prototypes, configuring UI components, navigation paths, and interaction logic according to design standards
- Assist in defining component states and error flows by documenting hover, active, disabled, and validation behaviors to support consistent responses and messaging
- Perform usability tests, A/B tests, and cognitive walkthroughs according to approved plans, capturing metrics on task success, errors, and time on task
- Support analysis of research and testing outputs by structuring findings, identifying usability issues, and proposing design refinements within change requests and backlogs
- Coordinate design walkthroughs with concerned stakeholders to confirm feasibility, dependencies, and implementation considerations before finalizing agreed design baselines
- Implement delivery of high-fidelity prototypes and Proofs of Concept by packaging files, documentation, and usage notes for validation and feasibility checks
- Support preparation of detailed design specifications and handover packages, ensuring components, flows, and states are clearly documented for development and go-to-market execution
- Execute assessments of product designs against architecture, design, and UX or UI standards, compiling inputs for review by Digital Excellence & Innovation
- Assist in developing and maintaining the design system by updating style guides, component libraries, and pattern libraries according to standards and feedback
- Follow up on testing results, UX insights, and performance indicators, tracking enhancements and ensuring design assets are updated within backlogs and repositories
Educational Qualification:
Bachelor’s degree in Graphic Design, Industrial Design, Human-Computer Interaction, Interaction Design, Visual Communication Design, or any related field is required
Experience :
4-6 years of relevant experience
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