شركة NEON CONSULTANCY تعلن عن وظيفة كاتب محتوى إعلاني بالعربية (سعودي) في الرياض

NEON Consultancy is looking for a talented and culturally fluent Arabic Copywriter based in Riyadh to join our growing KSA team. This is not a translation role - it is a creative content role for someone who thinks in Arabic, understands the Saudi market deeply, and can produce copy that is sharp, on-brand, and built for performance across social media, campaigns, and brand communications. 

You will be embedded in the agency's creative and strategy workflow, working closely with designers, strategists, and account managers to produce content that moves audiences and delivers results for our clients. You are responsible for the quality, originality, and cultural accuracy of every word that leaves the agency under your name. 

KEY RESPONSIBILITIES

1. Arabic Copywriting & Content Creation 

•  Write original, creative Arabic copy for social media (Instagram, TikTok, Snapchat, X, LinkedIn), campaigns, brand activations, scripts, and digital advertising. 

•  Develop compelling headlines, taglines, captions, CTAs, and long-form content that is rooted in Saudi culture and audience behavior. 

•  Write Najdi and Gulf-dialect content where required - understanding the difference between formal Arabic, colloquial Saudi Arabic, and brand Arabic. 

•  Produce campaign concepts and messaging frameworks from brief to final copy. 

•  Write content for hospitality, lifestyle, F&B, and luxury brands - maintaining the premium tone NEON is known for. 

•  Develop scripts for video content, Reels, and TikTok formats optimized for the Saudi and GCC market. 

2. Brand Voice & Tone Management 

•  Own the Arabic brand voice for every assigned client - ensuring consistency across all touchpoints from social captions to campaign copy. 

•  Develop and maintain client-specific tone of voice guides in Arabic. 

•  Ensure that copy is not just translated but truly localized - adapting meaning, humor, cultural references, and sentiment appropriately. 

•  Flag any content that risks cultural insensitivity or misalignment with Saudi market norms before it reaches the client. 

3. Campaign & Creative Development 

•  Participate actively in campaign brainstorming sessions - bring fully formed Arabic creative concepts, not just copy support. 

•  Develop hashtag strategies, campaign naming, and Arabic creative territories for activations and product launches. 

•  Write influencer briefs and messaging guidelines in Arabic for talent management. 

•  Collaborate with the design team to ensure copy and visuals are developed together - not in silos. 

•  Support pitches and proposals with strong Arabic creative thinking and messaging. 

4. Editing, Proofreading & Quality Control 

•  Review and proofread all Arabic content produced by the team - including AI-generated drafts, team submissions, and client-provided copy - before any content is shared externally. 

•  Correct grammatical, stylistic, and cultural errors with zero tolerance for errors reaching the client. 

•  Maintain a personal QA standard: if your name is on it, it must be right. 

•  Ensure all copy meets platform-specific character limits, formatting requirements, and visual alignment. 

5. Research & Cultural Intelligence 

•  Stay current on Saudi cultural moments, national events, seasonal campaigns (Ramadan, National Day, Founding Day, Hajj season), and trending conversations. 

•  Research client sectors proactively - understanding their audience, competition, and market position before writing. 

•  Identify content opportunities based on local trends, news, and cultural conversations that are relevant to assigned accounts. 

•  Monitor competitor content and Arabic digital trends to keep NEON's output ahead of the market. 

6. Collaboration & Workflow 

•  Work within NEON's content workflow - briefing, drafting, internal review, client submission - and meet every deadline without exception. 

•  Manage multiple clients and content types simultaneously without compromising quality. 

•  Respond to feedback professionally and implement revisions efficiently - without ego and without delays. 

•  Proactively communicate with the team lead if a deadline is at risk - always flag early and always come with a proposed solution. 

•  Contribute to a culture of creative excellence - share references, ideas, and learning that raises the whole team's output. 

REQUIREMENTS

Must-Have 

•  Saudi national - this role requires deep cultural fluency in the Saudi market. 

•  Native-level Arabic writer with exceptional command of Modern Standard Arabic and Saudi colloquial Arabic. 

•  Minimum 2 years of copywriting experience in an agency, media, or brand environment. 

•  Proven portfolio of Arabic creative work - social media, campaigns, scripts, or brand copy. 

•  Strong understanding of social media platforms and how content performs differently across Instagram, TikTok, Snapchat, and X in Saudi Arabia. 

•  Ability to write for premium and luxury brands - tone discipline is non-negotiable. 

•  Ability to work under pressure and deliver multiple briefs simultaneously without dropping quality. 

Strong Advantage 

•  English copywriting ability - bilingual creative candidates are strongly preferred. 

•  Experience writing for hospitality, F&B, lifestyle, or luxury brands. 

•  Familiarity with KSA Vision 2030 communications and national brand messaging. 

•  Experience writing influencer briefs and social media campaign scripts. 

• •  Knowledge of AI writing