تفاصيل الوظيفة
شركة Flow تبحث عن مدير تسويق العلامة التجارية (Brand Marketing Manager) للعمل في الرياض، السعودية.
نبذة عن الوظيفة
نحن نبني فريق التسويق في منطقة الشرق الأوسط وشمال أفريقيا ونبحث عن مدير تسويق العلامة التجارية يركز على الهاتف المحمول والمحتوى والمؤثرين لإضفاء الحيوية على علامتنا عبر منصات التواصل الاجتماعي. هذا دور تنفيذي عملي للاستراتيجية الإقليمية التي تملكها قيادة التسويق في المنطقة. ستكون على الأرض لتحويل تلك الاستراتيجية إلى محتوى جذاب وشراكات مع المبدعين وحضور يومي على وسائل التواصل.
المهام والمسؤوليات
- تنفيذ خطة التواصل والمحتوى في السعودية، وترجمة الاستراتيجية إلى محتوى أصلي للمنصة عبر Instagram وTikTok وYouTube وLinkedIn.
- تصوير محتوى موجه لوسائل التواصل الاجتماعي - فيديوهات قصيرة، Reels، Stories، محتوى خلف الكواليس - في المواقع والفعاليات.
- العمل عن كثب مع فريق وسائل التواصل الاجتماعي على جداول المحتوى والجدولة واستراتيجية المنصة.
- تخطيط وتنفيذ جلسات التصوير - التنسيق مع الموردين، قوائم اللقطات، الإنتاج في الموقع.
- استقطاب وفحص وإدارة شراكات المؤثرين: تحديد المواهب، التفاوض على التسليمات، مراجعة المخرجات، ورعاية العلاقات المستمرة.
- العمل مع فريق الفعاليات لتحويل فعاليات المؤثرين إلى محتوى - التقاط وتوزيع.
- دعم بناء عمليات المواد الداعمة: مجموعة أدوات العلامة التجارية، القوالب، مواد المبيعات، عروض تقديمية، لافتات.
- دعم تطوير الشراكات مع فريق B2B - محتوى مشترك بالعلامة، تسويق الشريك، أنشطة مشتركة.
- ترجمة حملات التسويق واسعة النطاق إلى فرص محتوى.
- تتبع الأداء، الإبلاغ عن الناجح، وتغذية العودة إلى القيادة.
- إدارة الجداول الزمنية والميزانيات الخفيفة للأنشطة التي تملكها.
الشروط والمتطلبات
- 5-8 سنوات خبرة عملية في وسائل التواصل الاجتماعي أو المحتوى أو التسويق عبر المؤثرين - ويفضل لعلامة تجارية استهلاكية في منطقة الشرق الأوسط وشمال أفريقيا.
- ملف أعمال أو فيديو تعريفي لمحتوى أنشأته شخصياً (وليس فقط أدرته)، خاصة الفيديو الرأسي (vertical video).
- إتقان المشهد الاجتماعي في المنطقة - كيفية اختلاف TikTok وInstagram وSnapchat وYouTube هنا.
- غريزة قوية تجاه الاتجاهات والتحيز نحو العمل.
- مهارات تواصل ممتازة كتابياً وشفهياً بالعربية والإنجليزية.
المهارات المطلوبة
- علاقات قائمة مع مبدعين أو وكالات أو مواهب إنتاجية في المنطقة.
- خبرة في الإعلانات المدفوعة على وسائل التواصل أو أدوات التحليل أو الاستماع الاجتماعي.
- مهارات إنشاء محتوى عملية: التصوير والتحرير على CapCut أو Premiere أو ما شابه، مع عين جيدة على الإيقاع والتأطير والصوت.
المزايا
يقع المقر الرئيسي للشركة في الولايات المتحدة، تأسست Flow في 2021 باستثمار 350 مليون دولار من Andreessen Horowitz (a16z)، وهو أكبر استثمار فردي في تاريخ شركة رأس المال الاستثماري. منذ دخولها منطقة الشرق الأوسط وشمال أفريقيا في 2024 عبر الاستحواذ على ما يقرب من ألف وحدة في السعودية، أصبحت الشركة واحدة من أكبر مالكي ومشغلي العقارات السكنية في المملكة. الانضمام إلى الشركة الآن يعني الدخول في دور محوري في وقت تحولي. ستعمل جنباً إلى جنب مع فريق عالي الكفاءة لإطلاق مجتمعات رئيسية، وتقديم تجارب سكنية مميزة، وإعادة تعريف معنى أن تكون في المنطقة.
عرض النص الأصلي للإعلان
Flag Business - Marketing /
Salaried, full-time /
On-site
apply for this job
About The Company
At Flow, we’re reimagining what it means to live, work, and connect. More than just a real estate company, Flow is a brand, a technology platform, and an operations ecosystem spanning condominiums, hotels, multifamily residences, and office spaces. We’re building a new kind of living experience: one that’s flexible, connected, and designed to create genuine community and real value for the people who call Flow home.
Our mission is oneness: prioritizing our residents and their experiences, and fostering connection with ourselves, their neighbors, and the natural world. By putting people at the center of everything we do, we’re creating vibrant, human-centered communities where life, work, creativity, and play all come together in one place.
About The Role
We're building our MENA marketing team and looking for a mobile-first, content-first, influencer-first Brand Marketing Manager to bring our brand to life across social platforms. This is a hands-on execution role of the regional strategy that's owned by MENA marketing leadership. You'll be on the ground turning that strategy into scroll-stopping content, creator partnerships, and day-to-day social presence.
Key Responsibilities
- Execute the KSA social and content plan, translating strategy into platform-native content across Instagram, TikTok, YouTube, and LinkedIn.
- Shoot social-first content short-form video, reels, stories, behind-the-scenes - on location and at events.
- Work closely with the social media team on content calendars, scheduling, and platform strategy.
- Plan and execute photoshoots - vendor coordination, shot lists, on-site production.
- Recruit, vet, and manage influencer partnerships: identify talent, negotiate deliverables, review output, nurture ongoing relationships.
- Work with the Events team to turn influencer events into content - capture and distribute.
- Support in building the collateral operation: brand toolkit, templates, sales materials, presentation decks, signage.
- Support partnership development with the B2B team - co-branded content, partner marketing, joint activations.
- Translate large scale marketing campaigns into content opportunities
- Track performance, report on what's working, and feed learnings back to leadership.
- Manage timelines and light budgets for the activities you own.
- 5-8 years hands-on experience in social media, content, or influencer marketing - ideally for a consumer brand in MENA.
- A portfolio or reel of content you personally created (not just managed) vertical video especially.
- Fluency in the MENA social landscape - how TikTok, Instagram, Snapchat, and YouTube behave differently here.
- Strong instinct for trends and a bias for action.
- Excellent written and verbal communication in Arabic and English.
- Existing relationships with regional creators, agencies, or production talent.
- Experience with paid social, analytics tools, or social listening.
- Practical creator skills: shooting and editing on CapCut, Premiere, or similar. Good eye for pacing, framing, and sound.
Since entering the MENA region in 2024 via the acquisition of close to one thousand units in Saudi Arabia, the company has become one of the largest owners and operators of residential real estate in the Kingdom.
Joining the company now would mean stepping into a pivotal role at a transformational time. You’ll work alongside a high-caliber team to launch flagship communities, deliver iconic resident experiences, and redefine what it means to call the region home.
Why Join Flow?
Headquartered in the United States, Flow was established in 2021 with a $350 million investment from Andreessen Horowitz (a16z), the largest individual investment in the venture capital firm's history.
Since entering the MENA region in 2024 via the acquisition of close to one thousand units in Saudi Arabia, the company has become one of the largest owners and operators of residential real estate in the Kingdom.
Joining the company now would mean stepping into a pivotal role at a transformational time. You’ll work alongside a high-caliber team to launch flagship communities, deliver iconic resident experiences, and redefine what it means to call the region hom
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
apply for this job
Brand Marketing Manager
Riyadh
Flag Business - Marketing /
Salaried, full-time /
On-site
apply for this job
About The Role
We're building our MENA marketing team and looking for a mobile-first, content-first, influencer-first Brand Marketing Manager to bring our brand to life across social platforms. This is a hands-on execution role of the regional strategy that's owned by MENA marketing leadership. You'll be on the ground turning that strategy into scroll-stopping content, creator partnerships, and day-to-day social presence.
Key Responsibilities
- Execute the KSA social and content plan, translating strategy into platform-native content across Instagram, TikTok, YouTube, and LinkedIn.
- Shoot social-first content short-form video, reels, stories, behind-the-scenes - on location and at events.
- Work closely with the social media team on content calendars, scheduling, and platform strategy.
- Plan and execute photoshoots - vendor coordination, shot lists, on-site production.
- Recruit, vet, and manage influencer partnerships: identify talent, negotiate deliverables, review output, nurture ongoing relationships.
- Work with the Events team to turn influencer events into content - capture and distribute.
- Support in building the collateral operation: brand toolkit, templates, sales materials, presentation decks, signage.
- Support partnership development with the B2B team - co-branded content, partner marketing, joint activations.
- Translate large scale marketing campaigns into content opportunities
- Track performance, report on what's working, and feed learnings back to leadership.
- Manage timelines and light budgets for the activities you own.
- 5-8 years hands-on experience in social media, content, or influencer marketing - ideally for a consumer brand in MENA.
- A portfolio or reel of content you personally created (not just managed) vertical video especially.
- Fluency in the MENA social landscape - how TikTok, Instagram, Snapchat, and YouTube behave differently here.
- Strong instinct for trends and a bias for action.
- Excellent written and verbal communication in Arabic and English.
- Existing relationships with regional creators, agencies, or production talent.
- Experience with paid social, analytics tools, or social listening.
- Practical creator skills: shooting and editing on CapCut, Premiere, or similar. Good eye for pacing, framing, and sound.
Since entering the MENA region in 2024 via the acquisition of close to one thousand units in Saudi Arabia, the company has become one of the largest owners and operators of residential real estate in the Kingdom.
Joining the company now would mean stepping into a pivotal role at a transformational time. You’ll work alongside a high-caliber team to launch flagship communities, deliver iconic resident experiences, and redefine what it means to call the region home.
Why Join Flow?
Headquartered in the United States, Flow was established in 2021 with a $350 million investment from Andreessen Horowitz (a16z), the largest individual investment in the venture capital firm's history.
Since entering the MENA region in 2024 via the acquisition of close to one thousand units in Saudi Arabia, the company has become one of the largest owners and operators of residential real estate in the Kingdom.
Joining the company now would mean stepping into a pivotal role at a transformational time. You’ll work alongside a high-caliber team to launch flagship communities, deliver iconic resident experiences, and redefine what it means to call the region hom
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
apply for this job
رقم الإعلان لدى المصدر: 4462282322