وظيفة أخصائي تسويق عبر المؤثرين شاغرة لدى مجموعة لافيرن بمدينة الرياض

Job Summary

We are looking for an Influencer Marketing Specialist to plan and execute influencer collaborations and marketing campaigns from concept to launch. The role will coordinate with influencers, content creators, designers, and performance marketing teams while monitoring campaign performance and identifying opportunities to improve engagement, sales, and overall campaign effectiveness.

Key Responsibilities

• Plan and execute influencer marketing campaigns and promotional activities from concept through launch.
• Identify and coordinate with relevant influencers and content creators based on campaign objectives and target audiences.
• Manage influencer collaborations, including agreements, content requirements, publishing schedules, and campaign deliverables.
• Develop clear creative briefs for influencers, content creators, and designers, and follow up on the delivery of required visuals and videos.
• Review influencer content to ensure alignment with campaign objectives, brand guidelines, and agreed deliverables.
• Coordinate with the performance marketing team to monitor campaign results, advertising costs, conversions, and sales performance.
• Track and analyze influencer and campaign performance to identify successful activities and areas for improvement.
• Monitor competitors, market trends, promotions, pricing, and marketing activities to identify new campaign opportunities.
• Support WhatsApp and email marketing campaigns by defining target customer segments, offers, and campaign messaging.
• Prepare post-campaign reports highlighting performance, key learnings, results, and recommendations for future campaigns.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Previous experience in Influencer Marketing, Digital Marketing, Social Media, or Campaign Management.
• Good understanding of influencer marketing and social media platforms.
• Ability to coordinate multiple influencers, campaigns, and deliverables simultaneously.
• Good analytical skills with the ability to understand campaign performance, sales, and marketing KPIs.
• Strong communication, negotiation, and coordination skills.
• Good knowledge of Microsoft Excel and PowerPoint.
• Arabic and English communication skills.