وظيفة مدير تطوير الأسواق شاغرة لدى Amalfi Foods في الرياض

About the JobMarket Development Executive - KSA

Company: Amalfi Foods

Location: Kingdom of Saudi Arabia

Industry: FMCG / Food Manufacturing

Reporting to: Commercial / Export Management - Bahrain

Role Overview

Amalfi Foods is looking for a proactive and commercially driven Market Development Executive - KSA to represent the company locally and support the growth of the Amalfi business across Saudi Arabia.

The role will work closely with Amalfi’s appointed distributor and commercial partners while ensuring the company has direct visibility over sales performance, customer development, retail execution, stock movement, competitor activity, and market opportunities.

This is a hands-on, field-based role for someone who understands the Saudi FMCG market, is comfortable working independently, and can actively follow up with distributors, retailers, key accounts, and customers to improve performance.

Given the size and importance of the Saudi market, the role will require regular market visits and travel across key cities, including Riyadh, Jeddah, Dammam, Khobar, and other priority markets.

Key ResponsibilitiesDistributor Management & Follow-Up

• Work closely with Amalfi’s appointed distributor and commercial partners to achieve agreed sales targets.
• Monitor distributor performance against agreed KPIs.
• Follow up on customer coverage, listings, promotions, merchandising, and execution.
• Ensure agreed commercial actions are completed on time.
• Review distributor sales performance, market coverage, and route-to-market effectiveness.
• Identify distributor performance gaps and recommend corrective actions.
• Conduct regular joint market visits with distributor sales teams.
• Ensure Amalfi receives timely and accurate sales, stock, and market reports.
  

Market Development

• Identify new customers, channels, regions, and growth opportunities across Saudi Arabia.
• Support the distributor in opening new retail accounts.
• Follow up on new product listings and SKU expansion.
• Build direct relationships with key customers, buyers, and category managers where appropriate.
• Identify opportunities to strengthen Amalfi’s distribution and market presence.
• Identify geographic gaps in distribution and recommend expansion priorities.
• Support the development of Amalfi across Modern Trade, Traditional Trade, convenience, wholesale, and other relevant channels.
• Continuously identify opportunities to increase the number of active points of sale.
  

Retail Execution

• Conduct regular store and market visits across priority cities and regions.
• Monitor:
• Product availability
• Shelf positioning
• Number of facings
• Pricing
• Promotions
• Merchandising
• Competitor activity
• Expiry dates
• Secondary displays
• Planogram execution
• Follow up on out-of-stock situations and poor execution.
• Ensure agreed promotional activities and displays are properly implemented.
• Provide regular photographic market reports and evidence of execution.
• Identify opportunities to improve shelf visibility and brand presence.

Sales Monitoring

• Track sales performance by customer, SKU, city, region, and channel.
• Monitor monthly performance against agreed targets.
• Identify underperforming customers, products, regions, and channels.
• Work with the distributor to develop corrective actions and growth opportunities.
• Monitor sell-in and, where available, sell-out performance.
• Identify sales trends and highlight opportunities or risks to management.
• Support the development of customer-specific growth plans.

Stock, Returns & Expiry Control

• Monitor distributor stock levels and ageing.
• Identify slow-moving products and expiry risks early.
• Follow up on returns and claims.
• Ensure claims are properly documented, verified, and justified.
• Support improved stock rotation and replenishment planning.
• Monitor stock levels against sales forecasts.
• Highlight excess inventory or potential shortages before they become critical.
• Support implementation of FIFO / FEFO practices where required.

Forecasting & Coordination

• Support monthly sales forecasting by SKU and customer.
• Coordinate market requirements with Amalfi Foods headquarters in Bahrain.
• Communicate upcoming promotions, listings, launches, and stock requirements.
• Help minimize stock-outs, excess inventory, and expiry risk.
• Support planning for seasonal opportunities, including Ramadan, Eid, Back-to-School, Saudi National Day, and other major retail periods.
• Coordinate samples, product presentations, listing requirements, and commercial documentation with headquarters.

Market Intelligence

Regularly monitor competitors across:

• Pricing
• Promotions
• Packaging
• Product assortment
• New product launches
• Shelf positioning
• Distribution
• Promotional activity
• Pack sizes
• Consumer offers

The Market Development Executive will also:

• Identify relevant consumer and category trends.
• Provide regular market reports, store photographs, competitor updates, and recommendations.
• Monitor new brands and products entering the Saudi market.
• Benchmark Amalfi products against major local, regional, and international competitors.
• Identify new opportunities suitable for the Saudi market.
• Provide management with actionable recommendations rather than reporting observations only.

New Product & Launch Support

• Support new Amalfi product launches across Saudi Arabia.
• Present new products and concepts to distributors, customers, and retail buyers.
• Gather feedback from customers, retailers, consumers, and the distributor.
• Identify opportunities for new SKUs, pack sizes, pricing, and categories.
• Support launch activities and in-store execution.
• Monitor new product performance after launch.
• Recommend corrective actions where required.
• Help identify product opportunities specifically suited to Saudi consumer preferences.

Candidate Profile

We are looking for someone who is:

• Proactive and independent
• Commercially minded
• Entrepreneurial and opportunity-driven
• Hands-on and comfortable spending significant time in the market
• Strong in follow-up and execution
• Able to work effectively with distributors
• Confident dealing with retailers, buyers, and category managers
• Organized and disciplined in reporting
• Curious about competitors and market trends
• Able to identify opportunities and propose solutions
• Comfortable working across multiple cities and territories
• Focused on measurable sales and distribution growth
• Able to operate effectively with limited day-to-day supervision

Experience & Qualifications

• 3-5 years of FMCG sales, market development, merchandising, distributor management, or key account experience in Saudi Arabia
• Strong knowledge of the Saudi FMCG and retail market
• Experience dealing with supermarkets, hypermarkets, distributors, wholesalers, or food brands
• Existing relationships with Saudi retailers, buyers, or distributors will be a strong advantage
• Experience with major Modern Trade and Key Account customers is preferred
• Experience in bakery, snacks, dairy, confectionery, breakfast products, or related FMCG categories is preferred
• Strong communication and relationship-building skills
• Good negotiation skills
• Good Excel and reporting capabilities
• Ability to analyze sales and market data
• Fluent English required
• Arabic is highly preferred
• Valid Saudi driving license preferred
• Willingness to travel regularly within Saudi Arabia

Key Performance Indicators

Performance will be measured through:

• Monthly sales growth
• Distributor performance versus target
• Number of active customers
• Number of active points of sale
• New customer development
• Modern Trade and Key Account listings
• New product listings
• SKU expansion
• Distribution growth
• Geographic expansion
• On-shelf availability
• Retail execution quality
• Promotional execution
• Number of productive market visits
• Stock ageing
• Returns and expiry levels
• Forecast accuracy
• Quality and consistency of market reporting
• Identification and conversion of new commercial opportunities

The Opportunity

This role offers the opportunity to become Amalfi Foods’ representative on the ground in Saudi Arabia, working closely with our distributor, retail partners, and key customers to grow sales, strengthen distribution, improve execution, and identify new opportunities.

Saudi Arabia is a strategic growth market for Amalfi Foods, and this position will play an important role in developing the company’s long-term presence in the Kingdom.

We are looking for someone who takes ownership, follows through, spends significant time in the market, builds strong commercial relationships, and continuously looks for opportunities to grow the Amalfi business across Saudi Arabia.