Copeland تعلن عن وظيفة أخصائي تسويق منتجات ومحفظة في الدمام
Product cum Portfolio Marketer
🏢 Copeland
تفاصيل الوظيفة
تعلن شركة Copeland، الشركة العالمية الرائدة في تقنيات المناخ المستدامة، عن توفر وظيفة Product cum Portfolio Marketer في الدمام، المنطقة الشرقية، السعودية. تجمع هذه الوظيفة بين مسؤوليات إدارة المنتج وتسويق المحفظة لتحقيق النمو المربح والتميز التنافسي.
نبذة عن الوظيفة
يدير Product Manager دورة حياة المنتج بالكامل، من التصور إلى الإهمال، ويُترجم احتياجات السوق والعملاء إلى حلول تحقق النمو المربح والتميز التنافسي. يتولى مسؤولية تطوير خرائط طريق المنتج، وإدارة أرباح وخسائر المنتج، وضمان التوافق مع احتياجات العملاء وفرص السوق. أما Portfolio Marketer فيُحدد كيفية الفوز من خلال ترجمة الاستراتيجية إلى تمركز، وتنفيذ الذهاب إلى السوق، وتمكين المبيعات لدفع التبني والنمو، مع التركيز على شخصيات المشتري واحتياجاتهم في عملية الشراء.
المهام والمسؤوليات
- تطوير وتنفيذ خرائط طريق المنتج لمدة 5 سنوات، وإدارة دورة حياة المنتج من التطوير إلى الإهمال.
- تحديد أولويات المنتج للتطويرات الجديدة وإدارة أرباح وخسائر المنتج لتحقيق هوامش مثلى.
- إعداد دراسات جدوى شاملة توضح العوائد المتوقعة.
- تحديد تمركز المنتج وضمان تلبية التصاميم لحالات استخدام العملاء.
- جمع وتحليل رؤى صوت العميل لتوجيه ميزات المنتج ووظائفه.
- ترجمة رؤى السوق والعملاء إلى متطلبات منتج واضحة وميزات واتجاهات تقنية.
- الموازنة بين النمو والتكلفة والربحية من خلال الإدارة المنضبطة لمحفظة المنتجات ودورة الحياة.
- المسؤولية عن سلامة بيانات المنتج وهيكلها، وضمان الدقة والاكتمال والتوافق مع معايير البيانات العالمية.
- دعم استراتيجية التسعير وتنفيذها عبر تقديم مدخلات المنتج (مثل التكلفة والميزات ومحركات القيمة) والشراكة مع فريق التسعير لتمكين التسعير القائم على القيمة.
- تطوير أدوات تمكين المبيعات (مثل وثائق المنتج والمواد التقنية ومحركات القيمة) لضمان تمثيل دقيق لقدرات المنتج.
- التعاون مع الفرق المشتركة (الهندسة، العمليات، التجارة) لضمان التسليم والتبني الناجحين.
- التحسين المستمر للمنتجات بناءً على الأداء والتغذية الراجعة واحتياجات العملاء المتطورة.
- تطوير وتنفيذ استراتيجيات الذهاب إلى السوق تشمل تمركز المحفظة والجماهير المستهدفة والرسائل ومؤشرات الأداء الرئيسية.
- إنشاء أدوات وموارد تمكين المبيعات لدعم تقديم المنتجات/المحفظة/الحلول؛ وتدريب فرق المبيعات ودعمها بالرؤى التنافسية.
- إجراء رسم خرائط الشخصيات وتطوير رحلة المشتري لفهم سلوك المشتري/المؤثر وعمليات اتخاذ القرار.
- تحديد أولويات متطلبات تطوير الأدوات الرقمية مثل حاسبات العائد على الاستثمار والمراجع التنافسية.
- ترجمة رؤى المنتج والسوق إلى مقترحات قيمة واضحة وأطر رسائل متمايزة.
- تنسيق المدخلات المشتركة بين الوظائف (المنتج، السوق، المبيعات، التسويق) في حزم تسويقية متكاملة.
- مواءمة احتياجات المشتري مع حركات المبيعات والأنشطة التسويقية وأدوات التمكين لتحسين التحويل والفعالية.
- التحسين المستمر لاستراتيجيات الذهاب إلى السوق بناءً على بيانات الأداء ورؤى صوت العميل.
الشروط والمتطلبات
- خبرة لا تقل عن خمس سنوات في إدارة المنتجات، تطوير المنتجات، أو مجال ذي صلة.
- قدرة مثبتة على القيادة والتواصل مع نجاح في تنسيق الفرق المشتركة لتقديم خرائط طريق المنتج وتحقيق أهداف الإيرادات.
- إتقان متقدم لأدوات إدارة دورة حياة المنتج، منصات تحليل البيانات، وأنظمة تتبع الأداء.
- مهارات تحليلية وحل مشكلات قوية تعتمد على اتخاذ القرارات بالبيانات وتطوير منتجات تركز على العملاء.
- سعي دؤوب نحو التميز ورغبة قوية في بناء منتجات مبتكرة تحقق النمو المربح والتميز التنافسي.
- التزام عميق بالملكية والتعلم المستمر واتخاذ خطوات استباقية لتحسين نتائج المنتج.
- يفضل وجود درجة البكالوريوس في إدارة الأعمال، الهندسة، التسويق، أو مجال ذي صلة.
- يفضل المعرفة المتقدمة بتمركز المنتج، استراتيجيات التسعير، وإدارة أرباح وخسائر المنتج.
- يفضل الخبرة في إعداد دراسات الجدوى، تحليل العائد على الاستثمار، وخرائط طريق المنتج.
- يفضل الفهم العميق لرؤى صوت العميل وترجمتها إلى متطلبات منتج.
- يفضل الإلمام بمنهجيات التطوير الرشيقة وأدواتها.
- بديل: خبرة لا تقل عن خمس سنوات في التسويق، تمكين المبيعات، أو مجال ذي صلة (لدور مسوق المحفظة).
- إتقان متقدم لمنصات CRM وأدوات تصور البيانات لتتبع الأداء وتوليد الرؤى.
- مهارات تحليلية وحل مشكلات قوية تعتمد على اتخاذ القرارات بالبيانات وتسويق يركز على الجمهور.
- سعي دؤوب نحو التميز ورغبة قوية في بناء أنظمة مرنة تدعم التميز التجاري والتشغيلي.
- التزام عميق بالملكية والتعلم المستمر واتخاذ خطوات استباقية لتحسين نتائج التسويق.
- يفضل درجة البكالوريوس في إدارة الأعمال، التسويق، الاتصالات، أو مجال ذي صلة.
المهارات المطلوبة
- مهارات قيادية وتواصلية مثبتة مع القدرة على تنسيق الفرق المشتركة.
- مهارات تحليلية وحل مشكلات قوية تعتمد على البيانات.
- إتقان أدوات إدارة دورة حياة المنتج، منصات تحليل البيانات، CRM، وأدوات تصور البيانات.
- فهم استراتيجيات التمركز والتسعير وإدارة الأرباح والخسائر.
- القدرة على ترجمة رؤى العملاء والسوق إلى متطلبات منتج واستراتيجيات تسويقية.
- إلمام بمنهجيات التطوير الرشيقة.
- التوجه نحو التحسين المستمر والابتكار.
عرض النص الأصلي للإعلان
About Us
We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead.
Whether you are a professional looking for a career change, an undergraduate student exploring your first opportunity, or recent graduate with an advanced degree, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today!
The Product Manager owns the entire product lifecycle, from conceptualization to obsolescence, defining what to build by translating market and customer needs into solutions that deliver profitable growth and competitive differentiation. This role is responsible for developing product roadmaps, managing product P&L, and ensuring alignment with customer needs and market opportunities. The Product Manager partners cross-functionally to deliver and maintain innovative, high-impact products that meet business objectives.
Key Responsibilities
The Portfolio Marketer defines how to win by translating strategy into positioning, go-to-market execution, and sales enablement that drives adoption and growth. This role is the expert on buyer personas and their needs in the buying process, responsible for creating differentiated and defensible market positions. The Portfolio Marketer develops comprehensive go-to-market strategies, sales tools, and competitive insights to empower sales and marketing teams and improve focus and customer engagement.
Key Responsibilities
Across the globe, we are united by a singular Purpose: Sustainability is no small ambition. That’s why everything we do is geared toward a sustainable future-for our generation and all those to come. Through groundbreaking innovations, HVACR technology and cold chain solutions, we are reducing carbon emissions and improving energy efficiency in spaces of all sizes, from residential to commercial to industrial.
Our employees are our greatest strength. We believe that our culture of passion, openness, and collaboration empowers us to work toward the same goal - to make the world a better place. We invest in the end-to-end development of our people, beginning at onboarding and through senior leadership, so they can thrive personally and professionally.
Flexible and competitive benefits plans offer the right options to meet your individual/family needs. We provide employees with flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.
Together, we have the opportunity - and the power - to continue to revolutionize the technology behind air conditioning, heating and refrigeration, and cultivate a better future. Learn more about us and how you can join our team!
Our Commitment to Inclusion & Belonging
At Copeland, we cultivate a strong sense of inclusion and belonging where individuals of all backgrounds, and with diverse perspectives, are embraced and treated fairly to enable a stronger workforce. Our employee resource groups play an important role in culture and community building at Copeland.
Equal Opportunity Employer
Copeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.
We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead.
Whether you are a professional looking for a career change, an undergraduate student exploring your first opportunity, or recent graduate with an advanced degree, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today!
- Product Management Function
The Product Manager owns the entire product lifecycle, from conceptualization to obsolescence, defining what to build by translating market and customer needs into solutions that deliver profitable growth and competitive differentiation. This role is responsible for developing product roadmaps, managing product P&L, and ensuring alignment with customer needs and market opportunities. The Product Manager partners cross-functionally to deliver and maintain innovative, high-impact products that meet business objectives.
Key Responsibilities
- Develop and execute 5-year product roadmaps, managing the product lifecycle from development to obsolescence
- Set product priorities for new developments and manage product P&L to optimize margins
- Create comprehensive business cases outlining expected returns
- Define product positioning and ensure designs meet customer use cases
- Owns and accurately maintains product information throughout the lifecycle
- Gather and analyze Voice of Customer insights to inform product features and functionality
- Translate market and customer insights into clear product requirements, features, and technical direction
- Balance growth, cost, and profitability through disciplined product portfolio and lifecycle management
- Own product data integrity and structure, ensuring accuracy, completeness, and alignment with global data standards to enable effective commercialization, analytics, and digital tools
- Support pricing strategy and execution by providing product inputs (e.g., cost, features, value drivers) and partnering with Pricing to enable value-based pricing, margin optimization, and competitive positioning
- Develop and support sales enablement tools (e.g., product documentation, technical collateral, value drivers) to ensure accurate representation of product capabilities and effective customer engagement
- Partner cross-functionally (engineering, operations, commercial) to ensure successful delivery and adoption
- Continuously refine products based on performance, feedback, and evolving customer needs
- Revenue and profitability by product line
- Market share growth vs. competitors
- ROI on new product development
- Roadmap execution (on-time, in-scope delivery)
- Customer satisfaction and product adoption
- Minimum five years of experience in product management, product development, or a related field.
- Proven leadership and communication skills with success in aligning cross-functional teams to deliver product roadmaps and achieve revenue goals.
- Advanced proficiency with product lifecycle management tools, data analysis platforms, and performance tracking systems.
- Strong analytical and problem-solving skills rooted in data-driven decision-making and customer-centric product development.
- A relentless pursuit of excellence and a strong desire to build innovative products that deliver profitable growth and competitive differentiation.
- Deep commitment to ownership, continuous learning, and taking proactive steps to improve product outcomes.
- Bachelor’s degree in business administration, engineering, marketing, or a related field.
- Advanced knowledge of product positioning, pricing strategies, and P&L management.
- Experience in developing business cases, ROI analysis, and product roadmaps.
- Deep understanding of Voice of Customer (VoC) insights, translating into product requirements.
- Familiarity with agile development methodologies and tools.
- Portfolio Marketer Function
The Portfolio Marketer defines how to win by translating strategy into positioning, go-to-market execution, and sales enablement that drives adoption and growth. This role is the expert on buyer personas and their needs in the buying process, responsible for creating differentiated and defensible market positions. The Portfolio Marketer develops comprehensive go-to-market strategies, sales tools, and competitive insights to empower sales and marketing teams and improve focus and customer engagement.
Key Responsibilities
- Develop and execute go-to-market strategies, including portfolio positioning, target audiences, messaging and KPIs
- Create sales enablement tools and resources to support portfolio/product/solution introductions; Train and support sales teams with competitive insights and tools
- Conduct persona mapping and journey development to understand buyer/influencer behavior, decision-making processes and information needs/formats within the sales funnel/journey
- Prioritize potential requirements for digital tool development, such as ROI calculators and competitor cross-references that enable customer engagement/product assessment
- Translate market and product insights into clear, differentiated value propositions and messaging frameworks
- Orchestrate cross-functional inputs (Product, Market, Sales, Marketing) into cohesive commercialization packages
- Align buyer needs, sales motions, marketing engagements and enablement tools to improve conversion and effectiveness
- Continuously refine GTM strategies based on performance data and Voice of Customer feedback
- GTM program performance vs. targets
- Sales enablement adoption and effectiveness
- Cross-sell and upsell rates
- Sales feedback on tools, content, and training
- Customer feedback on buying experience and engagement
- Minimum five years of experience in marketing, sales enablement, or a related field.
- Proven leadership and communication skills with success in aligning cross-functional teams to execute go-to-market strategies.
- Advanced proficiency with CRM platforms and data visualization tools for performance tracking and insight generation.
- Strong analytical and problem-solving skills rooted in data-driven decision-making and audience-centric marketing.
- A relentless pursuit of excellence and a strong desire to build agile systems that support commercial and operational excellence.
- Deep commitment to ownership, continuous learning, and taking proactive steps to improve marketing outcomes.
- Bachelor’s degree in business administration, marketing, communications, or a related field.
- Advanced knowledge of persona mapping, buyer journeys, and sales enablement strategies.
- Experience in developing go-to-market strategies, messaging frameworks, and sales tools.
- Deep understanding of the buyer’s decision-making process and lifecycle management.
- Familiarity with digital tools such as ROI calculators, competitor cross-references, and selection tools.
Across the globe, we are united by a singular Purpose: Sustainability is no small ambition. That’s why everything we do is geared toward a sustainable future-for our generation and all those to come. Through groundbreaking innovations, HVACR technology and cold chain solutions, we are reducing carbon emissions and improving energy efficiency in spaces of all sizes, from residential to commercial to industrial.
Our employees are our greatest strength. We believe that our culture of passion, openness, and collaboration empowers us to work toward the same goal - to make the world a better place. We invest in the end-to-end development of our people, beginning at onboarding and through senior leadership, so they can thrive personally and professionally.
Flexible and competitive benefits plans offer the right options to meet your individual/family needs. We provide employees with flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.
Together, we have the opportunity - and the power - to continue to revolutionize the technology behind air conditioning, heating and refrigeration, and cultivate a better future. Learn more about us and how you can join our team!
Our Commitment to Inclusion & Belonging
At Copeland, we cultivate a strong sense of inclusion and belonging where individuals of all backgrounds, and with diverse perspectives, are embraced and treated fairly to enable a stronger workforce. Our employee resource groups play an important role in culture and community building at Copeland.
Equal Opportunity Employer
Copeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.
المصدر: LinkedIn - أُضيفت للموقع في 13 سبتمبر 2026
رقم الإعلان لدى المصدر: 4435904009
رقم الإعلان لدى المصدر: 4435904009
