Americana Restaurants تعلن عن وظيفة مساعد تسويق أول في الرياض

🚀 We're Hiring | Senior Marketing Associate - Saudi Arabia

At Americana Restaurants, we operate over 766 restaurants across the Kingdom under leading global brands: KFC, Hardee's, Pizza Hut, Krispy Kreme, TGI Fridays, and Peet's Coffee.

We are looking for ambitious Saudi national talent to join our Marketing team.

📍 Location: Riyadh - Head Office

🏢 Department: Marketing

💼 Employment Type: Full-time

📌 Marketing Strategy & Execution

- Coordinate marketing activities and policies with Operations and marketing agencies.

- Identify, develop, and evaluate marketing strategy based on business objectives, market characteristics, and cost and markup factors.

- Ensure accurate briefing and implementation of advertising and promotional activity: campaigns, media planning, POS material, and packaging.

- Support the development and launch of new products.

📌 Market Insight & Field Presence

- Initiate market research studies and analyse their findings.

- Visit the market regularly to verify that brand strategies are implemented correctly at restaurant level.

- Monitor market trends and business developments, and benchmark performance against competitors.

📌 Commercial & Financial

- Support pricing strategy development, balancing company objectives with customer satisfaction.

- Help safeguard product profitability in line with company objectives.

- Use metrics to measure progress against objectives for each initiative, and report on performance and return on investment.

- Track campaign spend against approved budgets.

📌 Customer & Communication

- Ensure we communicate the right messaging to attract new customers and retain existing ones.

- Keep the customer experience front of mind at every brand touchpoint.

📌 Cross-Functional Coordination

- Coordinate daily with Operations, Brand Leadership, Finance, HR, IT, and the Development and Real Estate teams.

- Liaise with franchisors, vendors, and agencies to deliver activity on time and to brand standard.

🎓 Qualifications & Experience

- Bachelor's degree.

- 1-2 years of experience as a Marketing Associate or Marketing Officer.

- Fluency in English is a must.

- Strong time management and the ability to stay agile and flexible across competing tasks.

- Proven ability to coordinate across different departments.

- Experience in QSR, F&B, retail, or FMCG is a plus.

⭐ Skills

Communication • Teamwork and collaboration • Execution and results orientation • Decision making and problem solving • Business acumen and commercial awareness • Attention to detail • Adaptability and resilience.

🇸🇦 This opportunity is open to Saudi nationals only, in line with our commitment to developing national talent and supporting Saudi Vision 2030.

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