نادك تعلن عن وظيفة مدير أول - تسويق تجاري في الرياض

JOB PURPOSE:

Developing and executing effective trade marketing strategies to enhance brand visibility, drive sales, and foster strong partnerships with key stakeholders. involves managing a team and collaborating across departments to ensure alignment with overall business objectives.

KEY ACCOUNTABILITIES:

Strategic Contribution

• Execute the annual business plan and targets and comply with the strategic agenda of the Sales & Distribution / Trade Marketing to deliver Nadec's vision and mission.
• Translate the strategy into operational business plans for the Sales & Distribution / Trade Marketing lead the performance and execution of those plans to achieve functional objectives and deliver the Company’s strategy.

Leadership

• Direct the activities of the Sales and distribution / Trade Marketing team to ensure that all work is carried out efficiently, in line with the strategic project management plans, policies, and procedures.
• Build and lead a motivated, engaged, and competent team, by setting priorities and objectives, managing performance, and providing ongoing feedback and coaching to meet the functional challenges and goals.
• Serve as a role model to ensure employees’ awareness and commitment to Nadec's vision, mission, values, fundamentals, and corporate strategy to establish a highly engaged and motivated team and continuously improve performance.

Budgeting

• Lead the preparation of the department budget and monitor financial performance versus the budget so that the business is aware of anticipated costs/revenues, areas of unsatisfactory performance are identified, and potential performance improvement opportunities are capitalized upon.

Core Accountabilities

• Design category trade plans by channel following the aligned brand strategy to ensure achievement of desired market share in terms of volume and value and optimum distribution.
• Understand and translate category business needs into value propositions, generating sales and profit for Nadec.
• Coordinate with below-the-line (BTL) marketing agencies to develop and produce point-of-sales material, ensure all materials are as per brand guidelines, and monitor timely execution on-trade.
• Create a promotion calendar that follows established promotion guidelines and best practices and ensures optimal return on investment.
• Proactively gather information and intelligence on competition and their trade activities, to develop a timely and robust response and future strategy proactively.
• Recommend comprehensive sales solutions based on market understanding to drive market share and ensure the protection of overall brand volume and value.
• Analyze the volatility and variability of supply and demand through past sales data, and data trends analytics, in-order to define/forecast monthly needs and ensure constant catering to all channels’ needs.
• Finalize Monthly, Weekly and Annual Category Plans
• Submit 1 Market (KSA/GCC) Visit Report Monthly - With clear status and opportunities and challenges.
• Lead and manage a team of trade marketing professionals, providing guidance, training, and support.
• Foster a collaborative and high-performance team culture.

Collaboration:

• Work closely with sales, marketing, and product teams to ensure seamless coordination and integration of trade marketing initiatives.
• Collaborate with key retail partners to develop joint marketing programs and promotions.
• Plan and execute trade promotions, incentives, and campaigns to drive sales and enhance brand visibility.
• Utilize data and insights to make informed decisions on trade marketing strategies.
• Develop and manage the trade marketing budget, ensuring effective allocation of resources. Monitor expenses and provide regular reports on budget performance.
• Cultivate and maintain strong relationships with key trade partners, retailers, and distributors.
• Negotiate and execute trade agreements and partnerships.
• Provide regular reports on trade marketing performance, analyzing key metrics and KPIs.
• Make data-driven recommendations for continuous improvement.

Policies, System, Processes and Procedures

• Manage the development and implementation of the Engineering policies, systems, processes and procedures, identifying potential areas for improvement, to ensure efficient and effective operation.
• Compliance Adherence: Ensure Employees understand and follow Nadec’s compliance policies and legal obligations, act with integrity, report any violations, participate in training, and support audits or investigations to ensure ethical and compliant operations.

Change Management

• Motivate the employees and contribute to the identification of opportunities for continuous improvement of systems, processes and practices considering best practices.
• Ensure that all departmental reports and statements are completed timely and comply with local and international principles of governance and the organization's policies and standards.

QUALIFICATIONS, EXPERIENCE, & SKILLS:

Education and Certifications:

• Bachelor’s Degree is required in Marketing or related field.
• Master's Degree or professional certificate is preferred.

Experience:

• 7-12 years experience in trade marketing, preferably in a senior management role.
• Excellent understanding of market dynamics, consumer behavior, and industry trends.

Skills:

Good managerial skills, innovation, good interpersonal skills, strong verbal and written communication skills, and good presentation skills. Good planning, organizing, and analytical skills. Customer service skills. Analytical mindset with proficiency in data analysis tools. Ability to thrive in a fast-paced and dynamic environment. Demonstrated ability to develop and execute effective trade marketing strategies.