وظيفة نائب رئيس التسويق الرقمي - عقارات شاغرة في الرياض لدى جهة غير معلنة

Job Purpose

The VP of Digital Marketing will lead the overarching digital marketing strategy, performance media acquisition, branding, and digital innovation for our multi-billion-dollar real estate developments. This executive role is responsible for driving lead generation for residential (off-plan and ready), commercial, and master-planned communities, while establishing seamless integration between digital touchpoints, CRM platforms, and sales operations to optimize Customer Acquisition Cost (CAC) and drive Revenue/Gross Development Value (GDV).

Key Responsibilities

1. Strategic Leadership & Digital Vision

• Formulate and execute comprehensive multi-channel digital marketing strategies tailored for off-plan releases, master-planned developments, and ready-to-move assets.
• Align digital initiatives with corporate revenue targets, launch schedules, and sales velocity goals.
• Direct the annual digital marketing budget, optimizing allocations across performance media, martech platforms, content production, and agency retainers.
• Establish key performance indicators (KPIs) focused on return on ad spend (ROAS), cost per lead (CPL), qualified lead conversion rate, and customer lifetime value (LTV).

2. Performance Marketing & Customer Acquisition

• Oversee high-budget performance marketing campaigns across Search (Google Ads), Social Media (Meta, TikTok, LinkedIn, Snapchat), and Programmatic Advertising.
• Implement hyper-targeted audience segmentation strategies focusing on High-Net-Worth Individuals (HNWIs), regional/international investors, and first-time homebuyers.
• Drive CRO (Conversion Rate Optimization) across custom project landing pages, interactive micro-sites, and virtual sales platforms.

3. MarTech, CRM & Sales Enablement

• Own and upgrade the MarTech stack, ensuring full integration between digital acquisition channels, marketing automation platforms, and enterprise CRM solutions (e.g., Salesforce, SAP SuccessFactors/CRM, HubSpot).
• Collaborate closely with Sales Operations to implement lead scoring, automated nurture workflows, and rapid lead-routing systems to maximize broker conversion rates.
• Leverage advanced analytics and attribution modeling (first-touch, multi-touch, linear) to evaluate media mix performance and deliver actionable insights to executive leadership.

4. Experiential Technology & Brand Positioning

• Champion the adoption of immersive digital technologies-including 3D virtual tours, AR/VR property walkthroughs, interactive floor plans, and AI-driven concierge tools-to enhance buyer engagement.
• Oversee digital brand architecture across corporate portals, project microsites, mobile applications, and digital sales centers.
• Direct digital content production (renderings, flythrough videos, CGI assets, lifestyle campaigns) in partnership with internal creative teams and specialized external production studios.

5. Agency Management & Team Leadership

• Select, onboard, and manage external digital marketing agencies, performance media partners, SEO/content vendors, and tech providers under strict SLAs.
• Lead, mentor, and scale an in-house team of digital specialists (Performance Media Managers, SEO Leads, CRM Specialists, and Web/UX Developers).

Qualifications & Requirements

• Education: Bachelor’s degree in Marketing, Business Administration, Digital Media, or a related field; MBA or Master’s degree preferred.
• Experience:
• Experience in digital marketing, with at least 5+ years in a senior management role (Director/VP level) within Real Estate Development, Property Tech, or Large-Scale Asset Management.
• Proven track record of managing multi-million-dollar digital ad budgets and driving successful off-plan project launches.
• Technical Mastery:
• Expertise in programmatic buying, Google Marketing Platform (DV360, GA4), Meta Ads Manager, and emerging channels.
• Hands-on experience with real estate CRM ecosystems (Salesforce, SAP, Yardi, HubSpot) and marketing automation platforms.
• Strong familiarity with property visualization technology (PropTech, Unreal Engine/Unity web integrations, Matterport).
• Skills & Competencies:
• Exceptional analytical ability with strong command over commercial metrics (CAC, GDV, LTV, ROAS).
• Strong executive presence, leadership skills, and cross-functional stakeholder management ability.
• Fluent in bilingual communication (English/Arabic) is highly advantageous depending on regional market focus.

Key Performance Indicators (KPIs)

• Lead Quality & Conversion: Sales Qualified Leads (SQL) volume and sales conversion rate.
• Cost Efficiency: Optimization of Cost Per Lead (CPL) and Cost Per Acquisition (CPA).
• Platform ROI: Return on Ad Spend (ROAS) across off-plan sales cycles.
• Digital Engagement: Portal traffic quality, session duration on virtual walkthroughs, and organic search visibility for flagship developments.