وظيفة مدير تسويق رقمي - الأداء والنمو لدى NEVELA في الرياض

Digital Marketing Manager

Performance & Growth

Company: NEVELA

Location: Riyadh, Saudi Arabia

Employment Type: Full-Time | On-site

Job Level: Management / Leadership

Job Description

NEVELA is seeking a highly experienced and results-driven Digital Marketing Manager with exceptional expertise in performance marketing, paid media management, and e-commerce growth strategies.

We are looking for a strategic and hands-on leader who can effectively manage substantial advertising budgets, lead high-performing marketing teams, and translate data-driven insights into measurable revenue growth and improved profitability.

The ideal candidate combines strong commercial acumen with advanced technical expertise in digital advertising, analytics, and conversion optimization, supported by a proven track record of delivering exceptional business results.

Key Responsibilities1. Digital Strategy & Business Growth

• Develop and execute comprehensive digital marketing strategies aligned with the company's commercial objectives.
• Drive sustainable revenue growth across digital and e-commerce channels.
• Identify growth opportunities through market research, competitive analysis, and performance insights.
• Develop monthly and quarterly marketing plans with clearly defined objectives and measurable KPIs.

2. Performance Marketing & Paid Media Management

• Lead and oversee advertising campaigns across Google Ads, Meta Ads, Snapchat Ads, and TikTok Ads.
• Manage and optimize substantial advertising budgets to maximize efficiency and profitability.
• Develop advanced customer acquisition, retargeting, and retention strategies.
• Continuously optimize ROAS, CPA, CAC, and Marketing Efficiency Ratio (MER).
• Lead A/B testing initiatives across advertising creatives, audiences, campaign structures, and landing pages.
• Scale successful campaigns while maintaining acquisition efficiency and profitability.
• Identify performance gaps and implement data-driven optimization strategies.

3. Marketing Analytics & Conversion Optimization

• Analyze e-commerce performance, customer journeys, and purchasing behavior.
• Develop and implement Conversion Rate Optimization (CRO) strategies.
• Improve Average Order Value (AOV), customer acquisition efficiency, and overall marketing performance.
• Build and manage performance dashboards using GA4, Google Tag Manager (GTM), and Looker Studio.
• Ensure accurate tracking, attribution, and measurement of marketing activities.
• Translate complex marketing data into actionable commercial recommendations.

4. Team Leadership & Performance Management

• Lead, manage, and develop the digital marketing team.
• Establish clear responsibilities, performance targets, and accountability frameworks.
• Conduct regular performance reviews and implement continuous improvement initiatives.
• Build a high-performance, results-oriented marketing culture.
• Collaborate closely with creative, content, and e-commerce teams to achieve business objectives.
• Ensure effective execution of marketing initiatives across all digital channels.

Qualifications & Requirements

• Minimum 5 years of professional experience in digital marketing, including at least 2 years in a leadership or management role.
• Strong, proven experience in e-commerce and Direct-to-Consumer (DTC) business models.
• Demonstrated experience directly managing monthly advertising budgets of at least SAR 1 million, with a strong preference for candidates who have managed SAR 5 million or more per month.
• Proven track record of driving significant revenue growth and improving advertising profitability.
• Advanced proficiency in Google Ads, Meta Ads, Snapchat Ads, and TikTok Ads.
• Strong expertise in performance marketing, campaign optimization, and growth strategies.
• In-depth knowledge of digital analytics, conversion tracking, attribution, and marketing measurement.
• Demonstrated experience leading and developing digital marketing teams.
• Exceptional analytical, problem-solving, and strategic decision-making skills.
• Strong commercial mindset with the ability to connect marketing performance to business profitability.
• Experience in the Saudi Arabian market and consumer brands is highly preferred.

Key Performance Indicators (KPIs)

The successful candidate will be evaluated based on:

• Achievement of digital revenue and sales growth targets.
• Return on Advertising Spend (ROAS).
• Customer Acquisition Cost (CAC) optimization.
• Conversion Rate (CVR) improvement.
• Marketing efficiency and overall profitability.
• Team performance, operational efficiency, and achievement of business objectives.

Application Requirements

Interested candidates are requested to submit their updated CV along with a brief overview of their key professional achievements, including:

1. Advertising Budget: The largest monthly advertising budget they have directly managed.
2. Performance Results: Their most significant achievements in revenue growth, ROAS, and campaign profitability.
3. Brand Experience: The brands or e-commerce businesses they have worked with.
4. Leadership Experience: The size and structure of the digital marketing teams they have managed.

• At NEVELA, we are looking for a growth-driven leader who takes ownership, delivers measurable business impact, and demonstrates success through real performance results.