وظيفة مدير التسويق الرقمي شاغرة لدى Saudi Company For Hardware - SACO بمدينة الرياض

About the Role

We’re looking for an experienced and results-driven Digital Marketing Manager to lead our digital marketing strategy and execution across performance marketing, paid media, e-commerce, mobile app acquisition, analytics, SEO, and marketing technology. The ideal candidate will have a strong track record of driving online revenue, optimizing customer acquisition costs, improving campaign performance, and maximizing return on marketing investment through data-driven strategies. This role will work closely with Marketing, E-commerce, Commercial, CRM, IT, and external partners to deliver integrated digital campaigns that support SACO’s business growth and commercial objectives.

Responsibilities

• Key Responsibilities
• Develop and execute digital and performance marketing strategies aligned with business objectives.
• Manage paid media campaigns across Google Ads, Meta, TikTok, Snapchat, YouTube, Microsoft Ads, and other relevant platforms.
• Optimize campaigns to improve ROAS, customer acquisition cost, conversion rates, online revenue, and overall marketing efficiency.
• Drive e-commerce growth and mobile app acquisition, engagement, and re-engagement.
• Lead digital analytics, attribution, conversion tracking, and performance reporting using GA4, GTM, Firebase, and relevant measurement platforms.
• Oversee tracking frameworks, including pixels, SDKs, Conversion APIs, server-side tracking, and attribution solutions.
• Develop and implement SEO strategies to improve organic visibility and traffic.
• Manage digital marketing budgets, forecasts, media allocation, and performance against financial targets.
• Collaborate with E-commerce, Commercial, CRM, IT, and Creative teams to deliver successful promotional and seasonal campaigns.
• Manage media agencies, technology vendors, and relationships with key digital advertising platforms.
• Identify new digital channels, technologies, audiences, and growth opportunities.
• Provide actionable insights and recommendations to improve marketing performance and business results.

Qualifications

• Qualifications and Experience
• Bachelor’s degree in Marketing, Business, Digital Marketing, E-commerce, or a related field.
• Minimum 5 years of experience in digital marketing, performance marketing, growth marketing, or e-commerce.
• Proven experience managing substantial digital advertising budgets.
• Strong hands-on expertise in Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, and other major advertising platforms.
• Advanced knowledge of GA4, Google Tag Manager, Firebase, conversion tracking, and attribution.
• Experience with mobile measurement platforms such as AppsFlyer or Adjust.
• Understanding of Conversion APIs, server-side tracking, and first-party data strategies.
• Strong knowledge of e-commerce growth, customer acquisition, conversion funnels, and product feeds.
• Experience managing agencies, technology partners, and cross-functional stakeholders.
• Retail or e-commerce experience is highly preferred.

Required Skills

• Strong hands-on expertise in Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, and other major advertising platforms.
• Advanced knowledge of GA4, Google Tag Manager, Firebase, conversion tracking, and attribution.
• Experience with mobile measurement platforms such as AppsFlyer or Adjust.
• Understanding of Conversion APIs, server-side tracking, and first-party data strategies.
• Strong knowledge of e-commerce growth, customer acquisition, conversion funnels, and product feeds.
• Experience managing agencies, technology partners, and cross-functional stakeholders.

Preferred Skills

• Retail or e-commerce experience is highly preferred.
• We are looking for a strategic, analytical, and commercially minded digital marketing professional who can translate data into actionable insights, lead high-performing campaigns, and deliver measurable business growth.