وظيفة أخصائي تسويق أول شاغرة لدى AlKhalejiah | الخليجية بمدينة الرياض

Job Description

Senior Marketing Specialist

Job Information

Job Title:

Senior Marketing Specialist

Department:

Commercial Department

Reports To:

Marketing Director

Location:

Riyadh

Job Purpose

The Senior Marketing Specialist is responsible for planning, organizing, and overseeing marketing activities, including market analysis, customer behavior evaluation, and identifying marketing opportunities. The role also involves developing and implementing effective marketing strategies and campaigns across various channels.

Additionally, the Senior Marketing Specialist is responsible for creating marketing content, measuring campaign performance, and coordinating with internal and external stakeholders to ensure message consistency and enhance customer experience, ultimately supporting the organization’s business objectives.

Duties and Responsibilities

The Senior Marketing Specialist is responsible for, but not limited to, the following:

Marketing Strategy and Planning

• Analyze market trends, customer behavior, and competitor activities to identify potential marketing opportunities.
• Develop and implement integrated marketing strategies and plans covering advertising, public relations, and social media.
• Lead the preparation of the annual marketing plan and ensure its alignment with the company’s commercial objectives.
• Guide, review, and support the work of junior marketing team members.

Campaign Execution and Performance

• Execute marketing campaigns and continuously monitor their performance.
• Optimize campaigns and implement improvements to ensure achievement of marketing objectives.
• Use marketing analytics tools such as Google Analytics to track performance.
• Prepare regular reports on campaign performance and key marketing metrics.

Content Creation and Coordination

• Develop and create marketing content including:
• Copywriting
• Visual designs
• Videos
• Presentations
• Coordinate with content creators, designers, and external agencies when required.

Budget and Resource Management

• Ensure compliance with the approved marketing budget.
• Optimize resource utilization to maximize return on investment (ROI).

Cross-Functional Collaboration

• Coordinate with internal departments including:
• Sales
• Product Development
• Design
• Finance
• Ensure consistency and alignment of marketing messages across all channels.

Documentation and Compliance

• Maintain organized marketing records and documentation.
• Ensure confidentiality, integrity, and accessibility of records.
• Comply with company policies, procedures, and Integrated Management System requirements.

Quality and Compliance

Ensure compliance with Integrated Management System standards, including:

• ISO 9001
• ISO 22000
• ISO 45001
• ISO 14001

Qualifications

Education

Bachelor’s Degree in one of the following:

• Marketing
• Public Relations
• Business Administration
• Or any related field

Experience

6 to 9 years of relevant experience in Marketing, preferably in F&B, catering, hospitality, or FMCG

Required Skills

Core Competencies

• Strong communication skills
• Creativity and innovative thinking
• Attention to detail and accuracy
• Ability to work within a team environment
• Sense of ownership and responsibility
• Self-learning and continuous development mindset

Technical and Analytical Skills

• Data analysis and reporting skills
• Ability to use marketing analytics tools
• Understanding of campaign management tools

Digital Marketing Skills

Proficiency in:

• Google Ads
• Meta Ads
• LinkedIn Campaign Manager
• Digital marketing platforms and tools