Serva تعلن عن وظيفة أخصائي تسويق إبداعي في الرياض

About Serva

Serva is a Saudi technology company building solutions that help businesses better understand their customers, assess risk, and make informed decisions. We combine data, technology, and AI to simplify complex processes and help businesses operate with greater confidence. Our initial focus includes the mobility and vehicle rental sector, with a broader vision across industries.

For more information, visit www.serva.sa.

Role Overview

We’re looking for a creative B2B marketer who can turn complex products and ideas into clear messages, engaging content, and campaigns that connect with business audiences.

You’ll work closely with our Product and Sales teams to build Serva’s presence, communicate the value of our solutions, and support business growth. You’ll also use AI tools throughout the creative process, from research and ideation to content production, campaign execution, and performance analysis.

Job Title: Creative Marketing Specialist - B2B

Location: Riyadh

Type: Full-Time

Key Responsibilities

• Develop creative marketing concepts and campaigns that communicate Serva’s products and value to business audiences.
• Research target markets, customer needs, decision-makers, and competitors to identify relevant marketing opportunities.
• Create clear and engaging Arabic and English content for Social Media, websites, email campaigns, advertisements, and other channels.
• Translate technical concepts, into content that is easy for business customers to understand.
• Create and edit visual content, including social media assets, presentations, short videos, and product explainers, using design and AI tools.
• Use AI to explore ideas, develop content variations, repurpose materials across channels, and improve production efficiency.
• Plan and execute B2B campaigns, including landing pages and calls to action that support customer acquisition and demo requests.
• Work with the Sales team to develop pitch decks, product sheets, customer stories, and other sales materials.
• Support product launches and maintain consistent messaging across Serva’s channels and customer touchpoints.
• Track content and campaign performance, analyze results, and recommend improvements based on data.
• Build simple AI-powered workflows and automations to streamline repetitive marketing activities.
• Review AI-generated content for accuracy, brand consistency, and appropriate handling of company and customer information.

Requirements

• Experience in creative marketing or content marketing, preferably in a B2B technology or SaaS company.
• Strong Arabic and English writing skills, with the ability to simplify complex topics.
• Hands-on experience using AI tools for research, content creation, visual production, or marketing workflows.
• Ability to create and edit marketing visuals and short-form videos using relevant tools.
• Understanding of B2B customer journeys and how marketing supports sales.
• Experience planning campaigns and measuring their performance using analytics or CRM tools.
• Strong creative thinking, attention to detail, and ability to manage work from idea to execution.
• A portfolio showing relevant work and your personal contribution.

Nice to Have

• Experience marketing AI, data, fintech, or enterprise software products.
• Familiarity with landing-page builders, marketing automation, and no-code tools.
• Experience developing product marketing materials, customer stories, or sales enablement content.
• Knowledge of the mobility, vehicle rental, or transportation sectors.
• Experience running and optimizing paid B2B campaigns.