إحدى الجهات الحكومية تعلن عن وظيفة مدير تسويق في الرياض

Job Description:

The Marketing Manager is a pivotal role within our organization, responsible for developing, implementing, and managing comprehensive marketing strategies to enhance brand visibility and drive customer engagement in a rapidly evolving marketplace. This position requires an individual with a high degree of creativity and analytical thinking, adept in leveraging data-driven insights to optimize marketing campaigns that align with the organization's goals. The ideal candidate will demonstrate exceptional leadership and interpersonal skills, effectively collaborating across departments to ensure marketing initiatives are integrated with sales strategies and corporate objectives. A deep understanding of digital marketing, data analytics, and customer relationship management is essential, alongside a proven ability to manage multiple priorities in a fast-paced environment.

Job Requirements:

• A minimum of 6 years of progressive experience in marketing management or a related field, with a strong track record of successful campaign execution.
• Proven experience in digital marketing strategies, including SEO, SEM, social media, and email marketing, with an ability to analyze and adapt strategies based on performance metrics.
• Exceptional project management skills, including the ability to oversee multiple projects simultaneously, prioritize tasks, and meet tight deadlines.
• Strong analytical skills, with experience in data interpretation and performance evaluation to inform marketing decisions.
• A comprehensive understanding of branding principles and practices, with a demonstrated ability to develop brand strategies that resonate with target markets.
• Experience in budget management, with a focus on optimizing marketing spend for maximum ROI.
• Excellent verbal and written communication skills, with an ability to craft compelling narratives that engage diverse audiences.
• Strategic thinking and problem-solving abilities, capable of identifying opportunities for growth and addressing challenges proactively.
• Experience working with cross-functional teams, fostering collaboration to achieve unified business objectives.
• A Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree or professional certifications (e.g., AMA, CIM) is a plus.
• Ethical mindset and commitment to upholding the organization's values in all marketing practices.

Job Responsibilities:

• Develop and implement comprehensive marketing plans that align with the organization’s strategic objectives, ensuring consistent branding across all touchpoints.
• Lead market research efforts to gather customer insights, identify market trends, and assess competitor activities, using data to inform strategic decisions.
• Collaborate with product development, sales, and customer service teams to create integrated marketing campaigns that drive customer acquisition and retention.
• Oversee the production and distribution of marketing materials, ensuring accuracy and alignment with brand messaging.
• Monitor and analyze the effectiveness of marketing campaigns, utilizing key performance indicators (KPIs) to assess ROI and make informed adjustments as necessary.
• Manage and optimize the marketing budget, tracking expenditures and reporting on budgetary performance.
• Foster relationships with external vendors and partners to enhance marketing capabilities and leverage additional resources.
• Lead a team of marketing professionals, providing guidance, mentorship, and professional development opportunities to maximize team performance and engagement.
• Develop and oversee public relations strategies to enhance the organization’s reputation and increase media visibility.
• Conduct regular presentations and reports for senior management on marketing performance, insights, and future strategies.
• Stay abreast of industry trends and emerging technologies to leverage new opportunities and maintain a competitive edge.

Required Skills:

• Strong leadership skills and the ability to inspire and motivate a team towards achieving common goals.
• Proficiency in marketing software and analytics tools (e.g., Google Analytics, HubSpot, Marketo) to track performance and inform strategy.
• Excellent relationship-building skills, enabling effective collaboration with internal and external stakeholders.
• Advanced understanding of customer journey mapping and persona development to enhance targeting and personalization strategies.
• Creative problem-solving skills, with an innovative mindset to develop out-of-the-box marketing solutions.
• Strong presentation skills, capable of delivering persuasive and engaging presentations to diverse audiences.
• High level of adaptability and resilience, gracefully handling shifting priorities in a dynamic environment.
• Familiarity with content management systems (CMS) and website analytics to drive web traffic and engagement.
• Knowledge of GDPR and other relevant regulatory requirements affecting marketing practices.
• Ability to analyze and interpret data, synthesizing complex information into actionable strategies.