شركة بترومين تعلن عن وظيفة مدير عام - خدمات القيمة المضافة (VAS) في جدة

The Job Summary

The General Manager, Value Added Services (VAS) is responsible for leading the strategy, development, commercialization, and operational delivery of all automotive value-added products and services. This includes extended warranties, service contracts, roadside assistance, accessories, vehicle protection products, finance and partnerships, subscription services, connected vehicle solutions, customer loyalty programs, and other revenue-generating initiatives. The role is accountable for maximizing customer lifetime value, driving profitability, improving customer retention, and ensuring a best-in-class ownership experience across all automotive brands and channels.

Key Responsibilities / Accountabilities

Sr #

Technical / Job-Specific Competencies

1

Strategic Leadership

• Develop and implement the VAS business strategy aligned with corporate objectives.
• Identify and launch new products and services that generate incremental revenue and enhance customer satisfaction.
• Evaluate market trends, competitor offerings, and emerging technologies to identify growth opportunities.
• Create annual business plans, budgets, and performance targets.
• Maintain service quality standards and customer service KPIs.
• Drive process improvements, automation, and operational efficiencies.
• Ensure compliance with manufacturer standards and regulatory requirements.

2

Business Development

• Establish partnerships with insurance providers, warranty administrators, financial institutions, technology providers, and service vendors.
• Negotiate commercial agreements and manage supplier relationships.
• Develop new revenue streams through innovative automotive service offerings.
• Lead product pricing, positioning, and go-to-market strategies.

3

Financial Management

• Own the P&L for all value-added service products.
• Drive revenue growth, margin improvement, and cost optimization.
• Monitor financial performance and implement corrective actions where necessary.
• Prepare forecasts, business cases, and investment proposals.

4

Product Management

• Oversee the lifecycle management of all VAS products.
• Ensure product relevance, competitiveness, and profitability.
• Manage product enhancements based on customer and market feedback.
• Develop bundled service packages that improve customer retention.

5

Customer Experience & Retention

• Design and implement programs that improve customer loyalty and lifecycle value.
• Increase retention rates through maintenance plans, extended warranties, and service packages.
• Monitor customer satisfaction metrics and implement continuous improvement initiatives.

6

Sales & Commercial Performance

• Lead VAS sales strategies across dealerships, fleet channels, and digital platforms.
• Support dealer networks with sales tools, training, and performance management.
• Develop incentive programs to increase product penetration.
• Monitor conversion rates, attachment rates, and customer uptake.

7

Operations & Service Delivery

• Ensure effective operational delivery of all VAS products.
• Maintain service quality standards and customer service KPIs.
• Drive process improvements, automation, and operational efficiencies.
• Ensure compliance with manufacturer standards and regulatory requirements.
• Own the Electronic Vehicle Health Check (EVHC) process across the region, driving completion rates, inspection quality, and conversion into VAS and service revenue.

8

Team Leadership

• Build, lead, and develop a high-performing VAS team.
• Set objectives and performance standards.
• Foster a culture of innovation, customer focus, accountability, and continuous improvement.
• Mentor managers and develop succession plans.

9

Governance & Compliance

• Ensure compliance with all legal, regulatory, and manufacturer requirements.
• Manage risk associated with warranty, insurance, and service products.
• Develop policies, controls, and reporting frameworks.

10

Key Performance Indicators (KPIs)

• VAS Revenue Growth
• Gross Profit Contribution
• Product Attachment Rate
• Extended Warranty Penetration
• Service Contract Penetration
• Customer Retention Rate
• Customer Satisfaction (CSI/NPS)
• Accessory Sales Growth
• New Product Launch Success
• Dealer Participation Rate
• Operational Service Levels
• Budget and P&L Performance
• EVHC Completion Rate
• EVHC Conversion Rate

The Job Profile

1

Educational Qualifications

Bachelor’s degree in Business Administration; MBA is a plus

2

Professional Certifications

3

Experience

Minimum 12 years experience out of which 5 years in a similar capacity

4

Essential Job Pre-Requisites

• Automotive retail and distribution operations
• Aftersales and customer retention strategies
• Warranty administration and service contracts
• Vehicle accessories and protection products
• CRM and customer lifecycle management
• Financial planning and P&L management
• Digital mobility and connected vehicle services

5

Languages Proficiency

High level English and Arabic proficiency, spoken and written