Imploy تعلن عن وظيفة أخصائي تسويق رقمي في الرياض

About the Role

YAMAM Investment is looking for a Digital Marketing Specialist to manage and optimize digital marketing campaigns across multiple platforms, with a strong focus on lead generation, performance marketing, and customer acquisition for our real estate portfolio.

The ideal candidate will have hands-on experience with Google Ads, Meta Ads, CRM platforms, and Google Analytics 4, with a strong understanding of the real estate customer journey and lead conversion funnel.

Key Responsibilities

• Plan, launch, and manage digital marketing campaigns across Google Ads and Meta Ads (Facebook & Instagram).
• Monitor and optimize campaigns to improve performance, maximize ROI, and reduce Cost Per Lead (CPL).
• Manage and analyze lead data through CRM systems, ensuring accurate tracking of leads, follow-ups, and customer journeys.
• Work closely with the Sales team to improve lead quality, conversion rates, and overall pipeline efficiency.
• Monitor campaign performance using Google Analytics 4 (GA4) and other digital marketing analytics tools.
• Prepare regular performance reports and provide actionable insights and recommendations.
• Analyze campaign data, audience behavior, and conversion funnels to identify opportunities for optimization.
• Support the launch and promotion of new real estate projects and other marketing initiatives across the company's portfolio.
• Coordinate with internal teams and external partners to ensure effective campaign execution and timely delivery of marketing activities.
• Stay up to date with digital marketing trends, platform updates, and best practices.

Requirements

• Saudi nationality is required.
• 1-5 years of hands-on experience in digital marketing and campaign management.
• Proven experience managing Google Ads, including Search and Display campaigns.
• Hands-on experience with Meta Ads Manager for Facebook and Instagram campaigns.
• Experience with CRM systems and lead management processes.
• Working knowledge of Google Analytics 4 (GA4) and digital performance tracking.
• Strong knowledge of lead generation, conversion funnels, and performance marketing.
• Strong Microsoft Excel skills for data analysis and reporting.
• Experience working closely with Sales teams to improve lead conversion and pipeline performance.
• Fluent in Arabic; good command of English is a plus.
• Strong analytical, communication, and problem-solving skills.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
• Available to join within 30 days or less.

Preferred Qualifications

• Previous experience in real estate marketing or marketing real estate projects.
• Experience working with real estate lead-generation campaigns.
• Knowledge of landing page optimization, conversion tracking, and remarketing strategies.

Benefits

• Comprehensive medical insurance coverage.
• Pension scheme in accordance with Saudi labor regulations.
• Paid annual leave and public holidays.
• Professional development and training opportunities.

Why This Role?

Join YAMAM Investment and play a key role in driving digital growth and lead generation across a growing real estate portfolio, while working closely with marketing and sales teams to turn digital campaigns into measurable business results.