FAHAD ALSWAILEM HOLDING تعلن عن وظيفة أخصائي تسويق في الرياض

📍 Riyadh, Saudi Arabia

🏢 Fahad AlSwailem Holding

Marketing Specialist

Role Overview

Fahad AlSwailem Holding is seeking a highly motivated and results-driven Digital Marketing Specialist to support and strengthen the Group’s digital presence, manage digital marketing channels, and contribute to measurable business growth.

The ideal candidate will have hands-on experience in digital marketing, social media management, Google Ads, paid advertising, content management, SEO, analytics, and lead generation. The successful candidate should be able to turn digital marketing activities into qualified leads and real business opportunities.

Key Responsibilities:

• Manage and maintain the company’s social media accounts and digital marketing channels.
• Support the development and execution of monthly and quarterly digital marketing plans.
• Plan, launch, monitor, and optimize Google Ads campaigns to generate qualified leads and business opportunities.
• Manage and optimize Google Search, Display, Performance Max, and other relevant Google Ads campaigns.
• Conduct keyword research, audience targeting, ad copy testing, and campaign optimization.
• Monitor Google Ads performance, including CPC, CTR, conversion rate, cost per lead, and ROAS, and provide recommendations for improvement.
• Assist in managing Meta Ads, LinkedIn Ads, and other relevant paid advertising platforms.
• Develop and manage lead-generation campaigns targeting B2B and B2C audiences.
• Create, coordinate, and publish digital content across relevant platforms.
• Coordinate with designers, videographers, and content creators to produce marketing materials.
• Maintain brand consistency across all digital channels and customer touchpoints.
• Manage and update the company website and support ongoing SEO optimization.
• Improve the company’s local digital visibility through Google Business Profile and Google Maps.
• Conduct market research and competitor analysis to identify new marketing opportunities.
• Monitor website, social media, and advertising performance using relevant analytics and reporting tools.
• Prepare regular marketing performance reports for management.
• Build and maintain lead databases and support the development of effective customer acquisition funnels.
• Collaborate closely with the Business Development team to ensure marketing-generated leads are properly followed up and converted.
• Utilize AI tools such as ChatGPT, Claude, Google Gemini, and similar technologies to improve research, content creation, campaign development, analysis, and overall marketing efficiency.
• Stay up to date with the latest digital marketing trends, advertising platforms, AI tools, and best practices.
• Support other digital marketing initiatives and projects as required by management.

Requirements

• Minimum 2-3 years of proven experience in Digital Marketing or a related field.
• Strong hands-on experience managing corporate social media accounts.
• Strong hands-on experience with Google Ads is mandatory.
• Proven experience in creating, managing, and optimizing Google Ads campaigns.
• Experience with Meta Ads and LinkedIn Ads.
• Strong understanding of SEO, SEM, lead generation, conversion optimization, and digital analytics.
• Experience monitoring and analyzing digital marketing KPIs such as CPC, CTR, conversion rate, CPL, CAC, and ROAS.
• Experience with Google Analytics and other digital marketing analytics tools.
• Good understanding of website management and SEO performance.
• Proficiency in AI tools and modern digital marketing technologies.
• Excellent English communication and writing skills.
• Strong analytical and reporting skills.
• Good understanding of digital content creation and social media trends.
• Ability to manage multiple campaigns, projects, and priorities simultaneously.
• Strong attention to detail and ability to work with deadlines.
• Self-motivated, proactive, creative, and results-oriented.

Preferred Qualifications:

• Experience in legal, professional services, real estate, investment, or corporate environments.
• Experience in B2B marketing and lead generation.
• Experience marketing professional services.
• Google Ads, Meta, Google Analytics, SEO, or Digital Marketing certifications.
• Proven portfolio demonstrating successful digital marketing campaigns and measurable results.
• Experience working with CRM systems and marketing automation tools.
• Experience collaborating with Business Development and Sales teams to convert marketing leads into clients.

What We Are Looking For

We are looking for a high-performing, hands-on, and results-oriented Digital Marketing Specialist who understands that marketing is more than simply managing social media accounts.

The successful candidate will be expected to contribute to brand awareness, qualified lead generation, website traffic, customer acquisition, and revenue opportunities, with a particular focus on developing and optimizing Google Ads and other paid digital marketing campaigns.

The ideal candidate should be analytical, creative, proactive, commercially minded, and comfortable using AI and modern marketing technologies to improve marketing performance and business growth.