EL HAYAT تعلن عن وظيفة أخصائي تسويق تقليدي في الرياض

Role Overview

This role manages offline marketing across multiple clinic locations. The focus is on scaling community outreach, balancing corporate brand guidelines with specific branch needs, and maximizing regional patient acquisition.

Key Responsibilities

• Multi-Branch Coordination: Adapt offline campaigns to fit the demographics and specific patient needs of different branch locations.
• Regional Event Management: Organize large-scale health awareness events, medical convoys, and branch opening ceremonies across regions.
• B2B & Insurance Networks: Secure corporate healthcare contracts and insurance network inclusions for all active branches.
• Unified Brand Identity: Maintain visual and messaging consistency across all physical assets, including branch signage, interiors, and patient flyers.
• Vendor & Supply Chain: Manage centralized print vendors and logistics providers to distribute marketing materials efficiently to all branches.
• Cross-Branch ROI Tracking: Monitor and analyze patient foot traffic and lead generation per branch to evaluate the success of local activations.
• Regulatory Oversight: Ensure all multi-regional physical advertisements strictly comply with varying local healthcare and municipal advertising laws.

Job Requirements

• Education: Bachelor’s degree in Marketing, Healthcare Administration, or Business.
• Experience: 3 to 5 years of traditional marketing experience, specifically managing multiple branches or chains in healthcare, retail, or hospitality.
• Mobility: Willingness to travel frequently between different clinic locations and event sites.
• Skills: Strong logistical planning, contract negotiation, and multi-project management abilities.
• Communication: Highly collaborative skills to coordinate effectively with multiple branch managers and medical directors.