Hempel A/S تعلن عن وظيفة مدير العلامة التجارية في الدمام

Responsible for marketing operations to include creation and revision of marketing, advertising and promotional materials, managing the Promotional Review Board (PRB) process and planning/execution of marketing meetings, events, and conventions. May manage marketing budgets and provide operational support to Brand teams.

Key tasks

• Develop and maintain the brand identity of the decorative segment according to the pre-set company objectives in coordination with the Head of brand marketing.
• Conduct market research to understand brand positioning and target audience.
• Develop and oversee communication strategies for internal and external stakeholders.
• Developing an integrated marketing communication plan for different channels.
• Contribute in promotions implementation with the Regional Trade Support Manager.
• Oversee the creation of engaging content that reflects the brand’s voice and values.
• Ensure all brand communications are as per pre-set guidelines, such as sustainability communication guidelines.
• Provide training to new employees on brand guidelines and communication best practices during on boarding and use of hempel tools such as Templafy.
• Manage budgets related to branding and communication initiatives.
• Develop the strategy to manage the brand, building brand and brand loyalty and awareness to different types of Customers in coordination Head of brand marketing.
• Contribute in products management and positioning with the Regional Product Manager as a foundation for marketing strategies.
• Planning and implementation of all activities related to driving the brand awareness and brand loyalty to support adding value to various customer groups.
• Develop the color & effects proposition & concept include colors cards & brochures for the defined channels in coordination with the Head of brand marketing.
• Developing an integrated color trend seasonally and an integrated layout and design to all different type of outlets and update this continuously to assure differentiation from competitors.
• Contribute in products launches and related communication activities such as seminars and presentations in coordination with the Regional Product Manager.
• Liaising with different third parties related to various activities e.g. marketing & promotions, PR agencies, etc…
• Shall adhere to company policy, including procedures related to QMS and EMS.

Key Success Criteria’s / KPIs

• Minimize marketing fixed expenses budget of the entire region but increasing sales volume and value.

Work relations

• Operationally and functionally reporting to Head of brand marketing

Required education, experience and job-related skills

• Bachelor’s degree programs in Marketing or in Business with a concentration in Marketing.
• At least 5 year experience in related field.
• Expected to have expert knowledge about marketing and related subjects (advertising, market research, consumer behavior, marketing analytics) culled from years of hands-on experience in the industry and in the marketing field.

General behavioural competencies most relevant for the job

• Excellent written and verbal communication skills.
• Strong research and analytical skills.
• Comfort with CRM software.
• In-depth understanding of the company’s current products and future concepts.
• A willingness to listen.
• Ability to think creatively and innovatively.
• Budget-management skills and proficiency.
• Professional judgment and discretion that comes from years of experience in the field.
• Analytical skills to forecast and identify trends and challenges.
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.